New York Makeup Artist Chris Milone shares kit building tips

You guys know that I have been hard at work on getting the Kit Building Course ready for you guys later this month. For all of you who have given me feedback in the surveys or emailed me with your questions, you have been so helpful and given me great content to add into the course. I can’t wait to share this treasure with you.

One thing that has been incredibly valuable to me is information that other, more experienced artists have shared with me along the way. Some folks like to hoard their knowledge but I’ve been lucky enough to get to know some real jewels over the years.

This week I reached out to these two artists to share their tips with you on kit building. Both are super successful and busy working artists that I am so grateful took a minute to share their knowledge.

First, let me introduce Christopher Milone. meairbrush

You may recognize him from a featured post here awhile back. He so generously shared his knowledge with us when asked these questions…..

What is your advice for someone just starting out and building a solid kit?  What are a few things everyone should have in their kit? What do you wish you had known when you first started?
1. Your main and first kit item focus should be skin, be sure you have a great global range of foundation that is versatile, for me that is creams. Creams can be built up or sheered down, its a good basic item to carry in your kit, Brands I like are Graftobian, RCMA, MAQpro, Kryolan.
If you have a good solid range of skin products in your kit you will be golden, the rest is really up to the artist on personal preference, and range. A good basic shadow palette, Viseart is my brand of choice. Palettes are the key, condense condense condense, I’ve gotten my kit down to one working bag, vueset.com, has helped with that. Keep it streamlined and clean. Depot glass bottles into smaller plastic, ditch the wasteful bulky packaging for smaller condensed palettes, your back will thank you.
2. Sanitization is key for working professionals, be sure you have the proper tools at all times. A metal spatula, and metal palette! 70% alcohol for sanitizing. and lots of disposables. And hand sanitizer, Jao brand is the pro band of choice.
3. Don’t take the whole kit and caboodle to every job. Pack for the job. If you know you are doing clean beauty leave the glitters and bright shadows and blushes at home. we are all guilty of the “what if’s”, and the minute you don’t take something is when you need it. But those situations are what challenge you as an artist.
You will eventually learn the more you work, what products you can’t live without and what products you can do just about anything with. So my advice to new artists is get your hands into as much product as you can, try everything, experiment, what this does is builds confidence. You Know what the product can do and you know what results you can get with it, and no one can take that knowledge away from you. And confidence is the name of the game here, always keep learning. Knowledge is power.
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Christopher Milone is one of the most sought after Make-up Artist. His work can be seen on the runways at fashion week, to the large and small screen, to touring the world with Madonna.  

Follow Chris on Twitter/Periscope/Instagram- @chrismaquillage

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Find these people and treasure them! Most of all, be that person yourself. After all, a Rising Tide Lifts ALL boats! Not just the ones who have been at sea forever, ALL boats. Lift up your creative tribe to stay afloat friends.

Cheers! Thanks Chris!

Next up, we will hear from our buddy Liza Macawili Ramos. You may recognize her from the featured interview a few years back. Stay tuned for Liza’s tips for kit building.

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Check out the Rising Tide Society for a meet up near you!

Pre-Ordering is on! There are still a limited number of discounted seats open but they are filling up fast. 

Why should you pre-order today?

  • There are a limited number spots to use the code PRESALE and save $10. Sign up early and save!
  • Your credit card will not be charged until the course goes live next month.
  • I’m sharing what I have learned over the last decade of working as a pro artist, along with tips from my artist friends. Learn from our mistakes and ah ha moments to save time and money and build your dream kit faster!
  • There will be some surprises that are only for the people who start the course on or before the launch date. Giveaways for products and Sephora gift cards will really help build your kit!

Pre-Order Here

Kit Building Course SALE

In my last email, I asked you guys to take a second to answer 1 question for me. If you missed that but want to cast your vote for new/better ways for us to connect, do so here.

xoxo

Emily

Professional Makeup Artist Kit Building Tips. How to do more with less!

The question I get most often, after people subscribe to the email list and get the list of kit basics is what specific brands and shades of products that I recommend. The answer is always to first evaluate who your Ideal Client is (you should really dig deep into this guide!)

Since I get this question so often, I decided to dig a bit deeper into what is in my actual working artist kit. The work that I do is mostly in commercial production, portraits and special events, so my kit is built for the type of client that I work with.

In this video, I talk a little about the 2 main foundations that I use (Graftobian and Temptu S/B airbrush) and why they work for me.

No matter where you are and what type of clients you are serving, I recommend choosing products that will take up minimal space in your kit. Palettes are great space savers.

A professional artist is prepared for all complexion colors and skin types!

In this video, I talk about choosing foundations that you can build up the level of coverage or mix moisturizer to sheer out as needed. Be prepared to manipulate your products to customize the shade and coverage that is ideal for your client.

More Kit Building Tips are coming soon. If you would like to walk thru how Ive built my kit and why it works for me, join me for the Kit Building Course in April. Pre-Order now here and save $10 by using the code PRESALE.

If you have questions, add them in the comments and I will make sure to add whatever you are looking for into the course before it launches!

xoxo

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Get Started Building Your Makeup Kit and Business

Hey There!

I have been hard at work over here getting organized for the big rebrand. I can’t tell you how excited/nervous/anxious I am to share everything I have been working on.

Why am I excited?

Because I think you are going to be excited about all of the resources that I am putting together for you.

Why am nervous?

Well, this is a big, big, big investment. I am investing a ton of time (all day, every day) and a small fortune to blend my work as a freelancer (check me out here) with these resources to help you do the same thing!

Ya’ll when I say a small fortune, I mean it! I have a few thousand out to a designer who is working on the visual flow of the new branding and website, a few thousand to an attorney that is filing a trademark for the new business name (that is why I haven’t shared it yet!) and hundreds of dollars to have my kids in daycare so I can focus on getting this off the ground this year.

But I’m investing, I am investing in myself and in my business. Why am I telling you this? Because I want you to invest in yourself. I am challenging you to stretch yourself a little. Stretch yourself to the point where it is a little scary (but still fun) and see what you can put together.

I am doing it! Let’s do it together! If you aren’t dreaming big, you may not want to come along for the ride when we switch over to the new brand.

Are you up for the challenge?

Here is the new makeup kit basics checklist! It is free to download!

You can see more guides and resources here, at the store front. 

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More stuff is coming your way! If you want to stay in the know, make sure to subscribe to the email list. AND open the emails when they come to your inbox because there are some special goodies that only subscribers get.

xoxo- Let’s create great things!-xoxo

Emily

Goals That Stick

Many people fail in life, not for lack of ability or brains or even courage, but simply because they have never organised their energies around a goal.

Elbert Hubbard

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Preach! Right? Who wants to be throwing their hands up and celebrating their wins this year? I know I do!

Hey ya’ll its mid February and I know some of you have already kind of given up on those resolutions. I don’t even make them anymore, well I never really did because I know I am never serious about them.

What am I serious about? Goals!

Who wants to take a refreshed (my word for 2016!) start and get cracking on what you want to make happen this year?

I am excited for you and I am here to help you make it happen. Yesterday I sent out an email to the list (are you on it? get updates here!)  to see who wanted to jump on a call with me to chat for 30 minutes. I only had 3 spots and they ALL got filled in less than 45 minutes.

Seeing you guys take action on your goals gets me all kinds of jazzed. I am so excited to chat with these girls!

But then I got sad because my inbox was flooded with folks who wanted one of the 3 spots but didn’t get there fast enough. When I woke up this morning, I wanted to do something for everyone.

By this afternoon, I was still so excited and opened up some spaces in my calendar for us to have more time to talk. Check it out here to schedule your spot. Use the code SAVE20 to save 20% off, available for a limited time!

That inspired this blog post and worksheet (you can download here)

I challenge you to be S.M.A.R.T.

This may be old news. I certainly am not claiming to have made it up. But setting your goals in a S.M.A.R.T. mindset will pretty much guarantee your success. I challenge you to download this worksheet here for free and put pen to paper.

There is something about getting your messy thoughts out of your brain, using your hand to put them on paper makes them magically come to life. Writing them down makes them real. And real is more attainable.

If you have never heard of the S.M.A.R.T. system, let me break it down for you so you can get cracking.

Last year I did something I NEVER thought I could or would do. I ran my first half marathon! I signed up and started training when my daughter was 4 months old and ran this race when she was 8 months old. I never thought I would do this (and wouldn’t have done it without help and motivation from my friends!). If you have something big you want to do, use the S.M.A.R.T. system to get you to the finish line.SubstandardFullSizeRender-2

S.= Specific

Specific. Get really, really specific about your goal. It should also stretch you a little outside of your comfort zone. What is fun about doing something super easy? Challenge yourself!

What do I mean? Instead of saying, I want to lose some weight this year and get in shape….Try saying I want to complete a half marathon this year. Take it even further, pick a race and sign up. Registering for races isn’t cheap and find that when I put money on the line for anything I am more likely to stick it out.

I sometimes still can't believe that was me!

M.= Measureable

Measureable. You have to be able to measure it so you know that it is complete. It should also be meaningful and motivational to you. Why do you want to do this? For me, running this race was something I wanted to do for myself and also to show my daughter that you can do anything! I was totally emotional on race day and getting to kiss her sweet face at the finish line motivated me to keep on trucking.

What does that mean? Once you get specific, you can know how to measure it. If you want to finish a half marathon, you will know it is complete when you cross that finish line. Just signing up or picking up your race day packet is not completing the goal! You have to cross the finish line and get your medal!

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A. = Achievable

Achievable or attainable. Now I am the first person to cheer you on and say you can do anything girlfriend! But if I am going to get real with myself, and I have to do that from time to time, even though I am a pretty good swimmer, I probably couldn’t/shouldn’t try to go out and swim across the Atlantic Ocean like Jennifer Figge did in 2009. If you want some serious inspo, check out this story about her solo trans-Atlantic swim here. 

What is achievable for you? If you are in your first year of booking weddings as a makeup artist, maybe you want to book 10-15 weddings this year. Maybe you do more and next year your goal is 20+.  You want to be able to achieve this goal but (back to the S) have it stretch you just enough so that you feel challenged. It won’t feel as good if you make it too easy on yourself!

R. = Reason/Result

This is your WHY! When I signed up, trained for and completed the half marathon last year my daughter was my WHY. She was born in March 2015 and ya’ll she is an amazing and straight up magical creature. A true star and independent woman from the first day of her life, I can tell that she was given to me to keep me on my toes.

Why was she my why? Well, I wanted to do it for myself. It was a good way for me to stay on track to losing the baby weight and physical activity keeps me sane. I was able to do some of my training runs with her in the stroller and I did my longer runs every week with my team so that gave me some much needed alone time.

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I feel like doing this made me a better mom. It forced me to take care of myself (moms are the worst at making themselves a priority!) which made me better able to take care of my family. Most of all, I wanted her to see that she could do anything. Especially with a great support system and plan in place.

This sweet face is totally what kept me going! She is my why!

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T. = Timely

In order to be successful, you need to give yourself the time to make it happen. But not too much time or it will never happen! You probably can’t wake up tomorrow and build your own website in an hour, if you have no experience. But if you gave yourself 3 years to get your website up and running, you would probably drag your feet and no get much done because it doesn’t feel urgent.

Set that deadline! And make an appointment in your calendar to make your action steps a priority. Our group (#prettytoughmothers on Instagram) trained for this race over the course of 3 months. For two of us, we had never run more than 2 miles without stopping, so the fact we were able to work our way up to 12 nonstop miles in 12 weeks together was impressive. Every Saturday or Sunday, we met up in our neighborhood and did a little more each week  than had done the week before.

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We stayed together and when one of us wanted to quit, we encouraged the other to keep going. Between the three of us, we had 7 smalls kids from 8 months to 6 years old! There were days that we did these long runs on no sleep and after a long week of being everything to everyone in our houses. And don’t even get me started on having to get up an hour early to pump or nurse before we ran. Running 10 miles when you are breastfeeding is a special kind of challenge for sure!

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Can you tell how much I am struggling here? This is around the 10th mile and I had gotten separated from my teammate for a little while. I was struggling! Not going to lie, I shed a few tears and totally thought about quitting (but my phone was dead so I couldn’t call anyone to come pick me up!) but I connected to my WHY and caught back up to her. I was so thankful for my team and all they had done to encourage each other and keep us all going!

That brings me to another important part of setting big goals. Finding your support system. Some people call it your tribe/squad/crew/clique/mastermind, but whatever it is, you have to know you has your back. I knew throughout that entire training process that we would always be there for each other and that kept me going.

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Who is on your team? Find some support and accountability. If you don’t have it, let me know how I can help. We can schedule some time to talk here! With the rebrand in April, I am going to be releasing some new ways that I can support you. I am not offering the group workshops and training at this time but you can buy the guide on the shop page or snag a coaching session (sometimes they are free if you sign up in time!).

And remember to celebrate along the way! You are doing great.

xoxo #prettytoughmothers + #sloanejolie

xoxo #prettytoughmothers + #sloanejolie

Get your 2 free downloads today here!

Schedule a time to Skype with me here! 

Use the code SAVE20 to save 20%.

xoxo

Emily

Grow Your Business in the Slow Season

It doesn’t matter if you are working as a full time makeup artist or if you are doing a little freelance on the side, OR if you are primarily in bridal or strictly commercial work, this time of year can be a little quiet. And for creatives, sometimes we get stir crazy!

So what do you with the down time? My suggestion is that you use this time to GROW your business and take it to the next level!

Here are a few things that I am working on now to grow my business.

Work on New Portfolio Images

This time of year is booming with workshops and styled shoots. This is an excellent time to   get together a team and add some fresh work to your portfolio. These are the best types of images because you can control the content. Unlike with paid clients, you can choose the model, the wardrobe, exactly how you want hair/makeup, the photographer and location.

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This gorgeous shot of Helen Kreutzer (hellyofficial on Instagram!) by Caroline Lima Photography is stunning!

 Make Friends. Influence People.

It’s easy to hibernate in the winter. I get it, you just want to snuggle up and wait for spring time. But it’s so, so, so important to get show your face…like in real life, not on social media only! If you are new to life as a creative entrepreneur, make sure to get out and connect face to face with other creates.

How? Check out the Rising Tide Society and find a group that meets nearby. I think there are 4-5 groups that meet up the first Tuesday of the month in Richmond, VA. If you don’t know about the Rising Tide Society, look it up, join the movement. #creativityovercompetition

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Brainstorm New Services

If you have a busy season and a slower season, you should brainstorm ways to keep the money rolling in year around. At last months Rising Tide Society meeting, my dear friend, Joanna Avant (amazing wardrobe consultant) and I snapped the above picture at the meet up. Can you see the see the sheer excitement on our faces?!?!

Its because we were finishing up the details and getting ready to roll out our new package for Valentine’s Day called the Refresh Sesh. Its a virtual makeup and wardrobe edit! Cool, right? Its a mini version of our services that we are offering via Skype/Facetime and only selling 12 spots this week

. Find out more info on my blog here or buy yours on the website here!refresh-sesh-square

Educate Yourself

Sometimes I can be a big old nerd. I just love to learn new stuff. I don’t know why, but knowing new stuff is fun to me! Another super cool thing about the Rising Tide Society in addition to the community aspect is their focus on education.

Their blog is a wealth of information on SO many topics that creative entrepreneurs struggle with. For the last few weeks, I have been signing up for their weekly webinars that have had incredibly informative speakers sharing valuable information that we all need. Check it out!

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Refresh

I have mentioned this a couple of times, and it is mostly because I want to make sure that you guys are ready for this……2016 is the year of Refresh for me.

What does that mean? Coming soon, I will be rebranding and fusing together Emily Hudspeth + MMMUA to live under a new brand that is going to be awesome! I have been hard at work with a super talented designer to create a beautiful home for all of this info to live. There will be new resources and guides and I can’t wait to show it to you later this Spring.

  1. If you have purchased a guide from the Shop, those are getting updated.
  2. The Instagram page for MMMUA will go away and Emily Hudspeth will change to the new name and all posts will come from there. So join me there and follow along.
  3. I will deleting this email list and starting over fresh. Don’t worry, you will have a chance to opt in to the new list here before April.
  4. More to come!

RefreshCan you guys believe that its February already!?!?! Time to make the magic happen before busy season strikes again!

In case you missed it, please update your opt in if you want to continue to hear from me. Either unsubscribe or join our fresh start list here. 

xoxo

Emily

One thing at a Time

RefreshHappy New Year!!!!

Today was the first day both of my kids went to daycare. I feel like I am starting a whole new chapter, a whole new book really! 

Not just because its the new year but because I feel like we are in an entirely new season here. Both in my family life and for my businesses. While it is overwhelming at times, is truly exciting.

Are you on a mission to get your clutter under control so you can focus on your goals? Download this free resource here. 

Somethings that I am looking to ReFresh include the following…

  • Continue on my streak of Tidying Up, as mentioned in the previous post. I can’t tell you how liberating clearing the mess has been!
  • Updating the guides in the Shop. If you have already purchased one you will get the updates automatically. New ones will also be posted here soon!
  • New Guide for Kit Building! You will get that to your inbox!
  • New Coaching Sessions available so we can meet online and chat!

And what I am MOST EXCITED about….

A complete rebrand of both MMMUA and my blog as an artist, Emily Hudspeth. I am working with some amazingly talented, genius folks on this and I can not wait to share. Im not ready to let out all the good news just yet but I wanted to give you a little bit of a heads up so aren’t totally shocked when you see the name change as these two blogs merge.

Well, its more of a blend than a merge.

One of the the things I am most excited about is sharing the BTS process with you guys. I think it will really give you some great ideas and inspiration to watch me give my brand a facelift this year. 2016 is a PIVOT POINT for my brand.

It can be easy to get stuck in a rut and keep doing things the same old way when you have been doing this for as long as I have! Over the years, I have been pretty good about evolving as an artist, especially as my skills sharpened or location changed. The last few years I haven’t made any radical changes to my business since I was mostly focused on having my babies. Today they both started daycare a few days a week so I am really excited to have time to pour life back in to the business.

Keep your eyes peeled and let me know, either in the comments or by responding to the emails, what you love or don’t love about this process.

If you no longer want to receive emails, updates and resources from me please unsubscribe. I will be popping up in your inbox on Wednesdays.

Once the ReFreshed rebranded site is complete, I will ask you re-subscribe to the list so you will continue to hear from me.  I don’t want you to miss anything. Especially the fun prizes and giveaways I have to celebrate the transition!

Have you picked your one word or one concept to focus on for 2016? Please share it in the comments and let me know why you chose it.

Did you know I have a new free resource in the Shop that can help you get started on goal setting (and achieving) this year? Check it out here or on the Shop page. 

Bonus Points!-2

xoxo

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The Makeup Show 10th Anniversary

This year The Makeup Show is celebrating their 10th Anniversary!

book-cover-225x300And I am over the moon, honored and excited to have the opportunity to attend this year! Especially since my story was chosen as the winner for their special project.

It took me a few weeks to believe this was really true! More on my fears and insecurity here in this blog post on the site I use for my personal freelance business. 

I swear I didn’t believe it was true when I saw the email saying that I had won! Then they announced it on their blog here and their Instagram page and it started to feel a bit more real. I posted to the MMMUA Instagram feed (are you following there?) but just now got the confidence to share on my Emily Hudspeth blog and Instagram where there are so many more eyes to see it!

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Thanks Sarah Kane Photography for this photo!

So I guess it is real! This is really happening! I am traveling to New York in a few weeks with my new baby daughter. I am both terrified and excited for what this adventure will bring!

Over the next few weeks, I will be preparing for the show. I am making my wish/shopping list and deciding which key note speakers can’t be missed and signing up for Focus sessions. In the past, I have been fortunate enough to attend the blogger previews and social media events and I am keeping my fingers crossed that I will be able to get a media pass this year. Then I can report back on more behind the scenes adventures!

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I am so grateful for the opportunity to attend this amazing educational and inspirational event. Every year, I come back ready to grow into the next level of my business. This year is especially exciting, more to come on that!

Will you be attending the Makeup Show this year? In New York or any city? What are you most excited about? I would love to meet up with you at the show or the Gala event!

Leave me a comment and lets connect!

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Who is in your network? Why it matters who you know!

Networking Guest Post

The One Thing Every Successful Money Making Makeup Artist Is Good At (It’s Not Makeup)

In almost every profession your success depends on two things. Results and relationships. Makeup artistry is no exception. Whether you are rising up the ranks in the fashion industry or establishing yourself as as a local MUA for weddings, if you do exceptional work but no one knows about it then your success will be stunted.

Some would say there’s a missing element to the equation – that as well as results and relationships you also require some luck. I would argue that if you actively build meaningful relationships, if you give your time as freely as you can and if you are generous to all in your circle, you will make your own luck!

Emily’s a great example of this – she’s warm and friendly, and generous with her time (she’s been kind enough to respond to all my emails and take my calls before she even knew me), is engaged with her followers on social media and blog comments and consequently has a great network to reach out to for everything from interviews for her site to help with her business.

So in other words, if you want to be successful you need to be building a network.

Emily uses events like The Makeup Show as great opportunities to network with other artists.

Emily uses events like The Makeup Show as great opportunities to network with other artists.

But isn’t networking a bit sleazy?

If there is a book that could be said to be the bible of networking, it is Never Eat Alone (and other secrets to success one relationship at a time) by the master networker Keith Ferrazzi. (There is no book I wish I’d read more when I was still in school than this one!)

In it Keith argues that good networking, far from being that cliche of stopping to talk to someone just long enough to find out how they can help you, is in fact all about finding ways to make other people successful. He says this…

“A truly effective networker begins with the question “How can I help this person?” and not “How can they help me?”

This may sound a little back to front. Surely you don’t want to be surrounding yourself with people who need your help?

Well first, consider the people that you think are successful. Have they achieved this success all by themselves? Of course not! Many people have helped them on their journey. And why? Because generosity leads to generosity – perhaps they’ve asked for a favour in the past. Perhaps they just take pleasure in helping someone out.

Which leads to my second point – helping others is actually one of lifes great pleasures! Yes it can be time consuming, but it can also be satisfying, rewarding, fulfilling, all of the above.

As Emily says in her book Market Yourself to Make Money –

 

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“We all grow our businesses by supporting each other. I have learned some of the best tricks and secrets from other makeup artists. I have gotten some of my best jobs from referrals from other artists and I am convinced that it only makes me look better when I have a good person to refer to a photographer or client when I am unavailable.”

And what makes this “help-others” mindset so fantastic when it comes to a room full of strangers? Because it removes every last drop of sleeziness. If you’re thinking how can I help this person every time you speak to a stranger there’s no way you can come across as grasping!!

But I hate to ask…

A mindset of generosity will get you so far, but as willing as you are to offer help, you must also be willing to ask for it. For many people this won’t come easily. Many will not like the feeling of asking for a favour, or potentially owing someone one.

But look at it this way – do you enjoy the opportunity to help out a friend or colleague? Isn’t it satisfying when you can connect someone with just the right person to help them out – a good recommendation for a stylist or an accountant who you trust? Why should your connection feel any differently? Plus we’re all adults here – they can say no if they wish and no harm done. But if you don’t ask you won’t receive!

Don’t delay – start yesterday!

Okay, you’ve come to terms with networking being a good thing and you’re comfortable with asking for help. I cannot emphasise this next point enough…

START NETWORKING AS SOON AS YOU POSSIBLY CAN!

Why do I say this? For two reasons –

  1. Cultivating meaningful relationships takes time, and getting to know influencers in your field will not happen overnight. Even if you have a clear idea of who you’d like to connect with, reaching out to them directly might not be workable, and getting the right introductions might take some work.
  2. Because people already in your network will start to slip away unless you pro-actively stay in touch. When I think about all those people at school, uni, former jobs that I’ve lost touch with it makes me sad

And inevitably it will be the opportunities that you haven’t anticipated that will benefit most from beginning now (or suffer most from not!). Have you ever been in a situation where you’ve thought “I used to know someone that would be perfect to chat to about this… man I wish I’d stayed in touch!”. Well never again!!!

Have a plan

While you shouldn’t exclude anyone from your network (you just never know), that is not to say you shouldn’t be clever about expanding your contacts. And the best way to think about this is in terms of your career goals. Ask yourself the following questions:

  • As a makeup artist where do you want to be in five years time?
  • To get to where you want to be in 5 years time where do you need to be in 2 years time?
  • To get to where you want to be in 2 years time where do you need to be in 6 months time?

Once you’ve got answers to these questions, you can use these career goals to define your networking goals:

  • Who if you got to know them could help with getting to your six month goal (Person A)?
  • Who if you got to know them could be a big help with getting to your 2 year goal (Person B).
  • And who if you got to know them could be a big help with getting to your 5 year goal (Person C).

And final step is about using your pre-existing network to make all this happen!

  • Who do you know already that could introduce you to person A
  • Can person A introduce you to person B, and if not who can?
  • Can person B introduce you to person C, and if not who can?

Write the answers to these questions down! It’s a proven fact that people who write down goals are much more likely to achieve them!

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(To help with this process we’ve created a work sheet. At the end of this post we’ll be running a competition, with this as a bonus free download for everyone who signs up and enters)

Once you know who you need to know, you can start doing a bit of research and finding ways to connect with them. Ask friends for introductions, which are always better than going in cold. Follow them on Twitter, or their blog if they have one, contribute to conversations and let them know you like their work. Sharing, liking and engaging with their stuff is a great way to get on their radar.

Some incredible artists that Emily met at last years Makeup Show in Los Angeles.

Some of the  incredible artists that Emily met at last years Makeup Show in Los Angeles.

Most importantly, don’t let your first conversation with them be asking for something! Remember – what can you do to help them?

And have a system…

If you’re going to maintain warm, deep relationships with tens, if not hundreds of people that you can potentially call on at a moments notice, you’ve got to stay in regular contact, and this means you’ve got to get organised. It sounds clinical – but the simplest way to do this is have a reminder set up for every person in your network, to prompt you to check in and say hi.

You can do this one of several ways – and this will depend on your personal preference. You could…

  • Keep a list of names in the back of your diary and write next to them when you last contacted them
  • Use a task manager such as Microsoft Outlook on your PC or Wunderlist on your phone. Set up a reminder (in Outlook the shortcut is Ctrl-Shift-K) and then set the task to recur every 6 months
  • Put an recurring appointment in your digital calendar
  • Use LinkedIn’s built in Relationship feature – where you can make a note about how you met and set up reminders to reconnect.

Whatever you do, make the time to do these regular check-ins. You don’t always have to have an excuse (“Hey Emily, it’s been a while so just thought I’d say hi – hope you’re doing okay and had a nice Christmas”), or it can be flimsy (“Hey Emily, just passed the bakery and the pie in the window reminded me of your cooking! Hope you’re cool”), seasonal (“Hey Emily – Merry Christmas!!!”) or as extensive as you like.

But trust me – get into this habit and not only will you have this expansive network at your fingertips – but you may just get some nice replies in return too.

Next steps…

Okay, if a message is important it’s worth repeating – start your networking efforts TODAY!! Write down all your potential sources of connections – school, college, work, clubs – for each one try to list the people you’ve perhaps lost touch with, and then start re-establishing connections. No pretense – just a “I haven’t been in touch for while and I just wanted to say hi! How’s it going?!”

For your career’s sake, this is especially important to do for people that you’ve worked, other MUAs you know or anyone working in the industry.

So to both motivate and challenge you we’re launching a special competition! The winner will receive a special career building bundle:

  • A copy of Never Eat Alone by Keith Ferrazzi (Chris’ Networking Bible)
  • A copy of Emily’s eBook – Picking Your Ideal Client
  • A copy of Emily’s eBook – Marketing Yourself – which includes her own tips on networking

(all downloads by Emily can be found here)

But it’s not just any competition – to encourage you to stay in touch with your network every entrant will receive a “lucky link” to share – if some else enters through this link you’ll receive a further ten entries into the competition!! Brilliant huh?!

Click HERE to enter

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Plus everyone who signs up will receive free access to our Networking Goals Worksheet!

So no excuses – reach out, build and maintain those connections, help your peers and take your career to the next level!!

Images courtesy of EventphotosNYC, Keoki, Jason,Chris Small


Chris is one half of the team at CareerInMakeup.com – a website focussed on how to become a makeup artist and how to run your business once you get there. He’s passionate about helping MUAs to run their businesses effectively so they can get back to doing what they love – Makeup!

 

 

 

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Thanks Chris!

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You can also use social media as a way to network and connect with artists all over the world. Join us for the February Photo Challenge, get inspired by what your new friends have in their kits and win some products for your kit. Check out this post and see how to win!

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February Instagram Challenge!

Have you seen our new #MMMUA Instagram page? To stay up on the latest and greatest, you want to make sure to follow and get your MUA friends to follow too! Check that out here.

Photo Challenge!

In February, I thought it would be fun to do a challenge. We can share pics from our kits of some of our favorite things. I thought this would help inspire us. I always like to see what other artists love. Since February is all about love, what better time to share!

Win this fun collection of OCC liners and Lip Tars (+ a brush) ! Over a $100 value to add to your kit. 

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Here’s the deal…

  1. Runs Feb 1-Feb 28
  2. Person with the most entries wins the prize (shown below)
  3. Winner must follow the MMMUA Instagram page
  4. Repost the 21 day challenge photo at least once to let us know you are in
  5. Post as many of the 21 options that you want
  6. Do as many as you want and in any order that you want. Winner but do at least 14 of the 21!
  7. Include the hashtag #MMMUA  AND #insideyourkit in each post
  8. Tag @moneymakingmakeupartist in each post
  9. We encourage everyone, everywhere to participate and get excited about sharing kit secrets. However, I am only able to ship the prize within the US only, no international shipping available. Sorry!

VERY IMPORTANT!!! Following & tagging the page and using the hashtags (correctly) are how we keep track of your entries!!! Tag your friends who would want to join the fun.

Comment to let us know if you are going to enter! We just like to hear you get excited! (and it could be a potential tie breaker entry, if it comes to that.)

If you are an over achiever, you may want to do these extras to earn some bonus points, in the event we need to break a tie. Here are some options….

  • comment on this blog post to let us know you are playing
  • Tweet me @emilyhudspeth and include #mmmua
  • blog about how the challenge is helping you refresh your kit
  • share your blog post on the MMMUA Facebook page (so I can see it!)
  • Repin either this image here or this one to your Pinterest page.

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Name that Biz!

Naming your business 

This is one of the top five things I get asked to help people with when they are starting their business. Unfortunately, recommending a name for your business,  is pretty much impossible. Especially if I don’t know you, who you consider your ideal client to be and what your marketing strategy is.

Naming your business is important, and it does require some thought so take your time!

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Remember when I told you that your ideal client profile and the types of work you wanted to do were super important things for you to think about and that both would have a big impact over so many decisions in your business? Naming your business is a great example of one of those decisions you will have to make. Think of your ideal client and the services that you will offer.  If your ideal client is engaged and work you want to do is bridal, then name your business something that brides would be attracted to and want to hire.

You can use your name, but think about whether or not that will change during the course of your business. I started working as a makeup artist long before I met my husband and even though I was open to meeting a great guy, getting married and changing my name, it never occurred to me that I would be anything other than Emily Hudspeth.

So I invested a great deal of time and money, branding myself and my business as Emily Hudspeth, hair design and makeup artist. That is where you will find all information about my business. I am listed as Emily Hudspeth, LLC. My website is emilyhudspeth.com and all of my social media is /emilyhudspeth or @emilyhudspeth.

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Sure I could change all of those things but I have been know as Emily Hudspeth, a successful working makeup artist in 4 markets across the United States. If I just one day decide that I am going to be Mrs. Emily Greenwald, hair and makeup,  I would have to work really hard to people to recognize my branding under a new name.

Think about the long term goals of your business. Do you see yourself being the lead artist on every job that you book or do you want to have teams of artists that you can contract out to several events in a day. If you have plans of growing your business to be more than just yourself, that may be another reason to avoid using your first and last name. You should also consider whether or not you would want to sell your business to another artist one day. Using your own name makes selling to another artist a little more tricky.

Be original but don’t be so out there that it doesn’t make sense or people don’t get what you do.  A name like Glitter Girls, probably isn’t going to make people think of timeless, bridal beauty, but a name Your Big Day Beauty, may be more in line with that image.

You also don’t want to be so generic either. Certain names may be more in line with the type of client you are attracting but you don’t want to be one of 10,000 makeup groups with that name in the world because when people search you online, you will be lost in a confusing sea of people with the same name. Do a quick search and see how original the name you are thinking of actually is.

If your name is Betsy and you know you want to build a rocking business with awesome teams of artists who can go out do hair/makeup/nails/tanning/skin care/all things beauty for all types of special events, then maybe the perfect name for your business is Betsy’s Beauty Babes, or the Glamour Girls on the Go. You get the idea. Names like this paint a clear picture of a team of beauty experts that come to you!

You want a name that is unique but not crazy weird and clearly defines what you do. In today’s world, being known online is super important so you want people to find you.

What will your url be? Is it easy to spell? Will people be able to search for you easily in Google and find you. Make sure it sounds good when you say it outloud. Think of successful businesses like Whole Foods, it is pretty easy to understand what they are all about, even if you have never been in their store before. Brand names like Coca-Cola roll right off the tongue.

Here’s a little truth bomb for you. Spelling is important! Using slang or creative spelling of words will just make you harder to find. Naming your business something like “Painting Phaces” or “Glitta Gurl”  isn’t going to make you look unique or creative. It is not going to make set you apart in a positive way. It just makes people think you are unprofessional and can’t spell.

As far as what you should do to legally register that name as a business, you will need to check your local regulations and state laws to determine what steps you need to take to legally set up a business under that name. If you are in the United States, check with your Secretary of State’s office. Check in with a legal and tax professional for information on how to set up your business in the area that you plan to work.

While I am all about sharing my experiences and lessons that I have learned becoming a Money Making Makeup Artist, I am not capable of or interested in giving you legal or tax advice. Please seek out someone you trust that is local to you to help you with that.

Want to stay in the loop with the latest posts and guides that you can download from Money Making Makeup Artist? Subscribe to the email list and follow our Instagram page!

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Let us know what you are thinking about naming your business. Leave a comment and share your ideas and some insight on who your ideal client is and what your marketing plan will be.

Check out the Shop page for the latest downloads available. Buy the Ideal Client Guide and Market Yourself Guide together and save 10%. 

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Stay Focused! I’m proud of you!

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