The First Step in Building Your Business

For the last few months, many of you have emailed me, asking for more info on workshops, courses and 1-1 coaching.  That been on hold because I was slammed this year with my own freelance biz, seriously business was booming like never before!

And, as I mentioned in my responses to you all, I was hard at work turning the content from the workshop into a series of self study courses that you can access and do on your own time!

Buy the first guide,  Start Here First! Who is your Ideal Client? here now!idealclientguidesale Now you don’t have to wait around for me to take on a new group for coaching. You can grab the info and get to work! I am SO excited to share this with you this year. I have missed the groups and working with people personally. Since we are weeks away from meeting our new addition (we are having a new baby in March!), I will not be doing any coaching for a few months. I would never leave you hanging! I am super excited to announce that the first in the series of ebooks is available for download now!

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You can click one of the images, or take a peak at the new Shop page at the top, and head on over to purchase the first (and most important) guide. Start Here First! Who is your Ideal Client?

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This is the most important thing you can do for your business, I can’t stress that enough. Where ever you are in your business, whatever you are working on (pricing/marketing/kit building), everything comes back to what is best for your ideal client. Get clear here and you are all set!

For more than 10 years now, I have been working as a full time professional stylist. In this time, I have been in 4 different states and my wants/needs have changed each year. As I think about the changes and opportunities that 2015 will bring to me and my family, I am going back to this very important exercise to help me set my goals and make decisions for my business this year.

Let’s do this together! Cheers to making 2015 the best year ever!

Make sure to get the free download that I made for you that was in the last post. It’s a great tool to help set your intentions and keep you on track with your goal setting in the new year.

Did you subscribe?

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The Makeup Show Los Angeles 2014

There is so much I want to tell you about my experience at the Los Angeles Makeup Show this past March. I don’t even know where to start! (which is why it took me so long to write this!)…..I posted my recap of top moments on my other blog that you can find here.

One (of the many) thing that really rocked my socks was being able to sit down and chat with some industry greats. I got a chance to talk with James Vincent, Orlando Santiago and Ve Neill. Here is a little snippet of what we talked about.

Let’s start with Orlando, an education focused beauty artist. I really enjoyed talking with Orlando. We share a passion for beauty makeup and on going education.  One of the first questions that I asked Orlando was who is ideal client is. He told me that his ideal client is the every day woman, which was nice to hear. It is a common misconception that an artist with a resume like Orlando would only be interested in  high fashion or celebrity clients. It is nice to hear an artist like Orlando talk about real beauty on real women.

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In addition to being a working artist and educator, Orlando recently launched his own academy in Orlando, Florida. When I asked him what project he has worked on that he is most proud of, he said the school for sure. The answer was the same when I asked him to tell me about the biggest risk he had taken in his career. It is no surprise that the academy felt like a big risk but is also his total pride and joy. Thinking big and taking risks, leads to big rewards and that is what keeps a driven artist like Orlando moving onward and upward.

The academy offers both day and evening classes to accommodate people’s needs. Two week intensive programs are also available. Even though I have been a working artist for going on 12 years now, I would LOVE to have the opportunity to experience a 2 week intensive at the Academy! That would be a total dream come true! And don’t worry, I would report back on all the juicy details because you know I love to share!

I asked Orlando to share his biggest advice for an artist at any point in their career. It was no surprise that his answer went right back to his passion….education! This guy has great experience and knowledge of the beauty industry to share. If you have the opportunity to learn from him, soak it up!

One of my favorite questions to ask any person who has excelled in their career, is what would they be doing if they were doing something totally different. This is always a fun question for creative people. Orlando says that he would still be something creative, probably a sculptor or clothing designer. Given an extra minute to think about it, he says “or a UFC fighter!”, which is just an awesome answer!  I could totally see it, Orlando is super fit!

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Follow Orlando on Twitter, Facebook and Instagram. For more information on the Academy, email them here.

If you get the opportunity to attend The Makeup Show in any city, make sure to sign up for a class with Orlando.

Artist Interview: Liza Macawili Ramos

Happy New Year! Who is excited about 2014!?!? I know I am!

One of the things I am most excited about is the monthly artist interviews that I have planned to share with you. First up is Liza Macawili and she has a wealth of information to share with you. The questions that I asked only scratch the surface and I have a million more to ask. I hope to record an interview for a YouTube video and find out more.  If you have a question, post it in the comments and I will add it to my list!

Meet Liza!

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How did you get started in the industry? 

I was a dancer in my former career.  Dancers don’t always have the luxury of a makeup artist.  I learned makeup for theater and the other dancers would line up and ask if I could do their makeup.  After high school, I auditioned for my college dance program.

I didn’t make the cut and all I wanted to do was dance, so I dropped out of school and thought I needed to do something with myself to be productive so I went looking for a job.  I saw an ad in the paper looking for makeup artists for a glamour photography studio named Freeze Frame (later bought out by Glamour Shots).  I thought I would give it a shot.  I scored an interview and brought in one of my friends as my makeup model.  They hired me on the spot. I went through their training, learning their style of makeup, hair and wardrobe.  They liked me and my work and they put me on their artist team.  I was doing fashion shows and events for them and my first big makeup job was on “The Sally Jesse Raphael Show: Gulf War Makeovers.”  I was 19 at the time!

Working at the Sally Jesse Raphael Show with the Freeze Frame team.

Working at the Sally Jesse Raphael Show with the Freeze Frame team.

After a year of working with Freeze Frame, I decided to get some formal training and I went to cosmetology school to get my esthetician license.  But I still wanted to dance so while I was in school I auditioned for a few shows and I booked them!   After I got my esthetics license I continued with my dance career, and makeup became my side job.  When I retired from dance 10 years later, I worked in salon for a while, but it wasn’t for me.  I quit my salon job and called every photographer in the phone book (this was pre-internet).   I have been freelancing ever since.  I started doing makeup in 1990 and I have been freelancing full time since 2002.

Dance PIc backstageWhat do you specialize in?

I started off mainly doing glamour makeup because that was what I was familiar with. Luckily I connected with a publishing company with several car magazines under it’s umbrella so I have over 70 magazine covers in the automotive industry.  But when I connected with a beauty brand I started working in beauty for hair and fashion shows.  Just recently, I started working on zombies a lot.  So I do a little bit of all of that.  It’s great because it keeps the makeup jobs fresh.  When I get bored of doing too much commercial work a glamour shoot will come along, and when I do too much of that some zombie work will come along.  It’s a great balance.

What is the coolest client or gig you’ve ever landed?

One of my favorite jobs was working with Snoop Dogg for the cover of Lowrider Magazine.  I had actually gone to high school with Snoop and even entered and won a Halloween costume contest with him, so it was fun to see him again.  I brought my yearbook for him to sign!

Snoop Dogg, Esther and Toni shot by Reinaldo Robinson for Lowrider Magazine

Snoop Dogg, Esther and Toni shot by Reinaldo Robinson for Lowrider Magazine

What do you love most about your work?

What I love most about my job as a freelance makeup artist is I feel like I get paid to hang out.  Of course there are times when I have to work with difficult personalities but my regular clients have become like family and I get to work with a lot of the same talent.  I used to love the travel, and I have been fortunate to see much of the world through dance and makeup, but now I love staying home with my family. I now enjoy working e-commerce the most because of the regular hours.

What is your favorite product or tool you can’t live without?

I have so many favorite products, but one product I use at most my shoots is Koh Gen Do cleansing water.  I use it to prep the skin and it’s a great makeup remover also.  I love how it takes off that leftover mascara and eyelash glue from the night before.

What was your biggest challenge in getting started?

I think the biggest challenge getting started is learning how to budget!  Sometimes corporate clients take 3 months to pay, and every now and then they take even longer!  You really have to learn how to pay your bills and save some money in case your invoices get backed up.  I’ve had no money in my account and thousands of dollars just floating around in the system, with no access to it.

How do you stay inspired or motivated?

I stay inspired by looking at art and fashion.  I have several subscriptions to fashion magazines. I do a lot of web surfing.  I look at stylist agencies talent to see what they are doing.  I enter competitions often so I can produce art the way I want, without an art director or creative director looking over my shoulder.  I test as often as my schedule allows.   I stay motivated because you can never get comfortable as a freelancer.  Although I have several long term clients, you never know when they decide they want to go in a different direction, or try some “fresh” talent.  I have learned that clients always come back, but there might be a lull before they call again, so you better have a diverse roster of clients to keep busy!  It’s like that saying, “don’t have all your eggs in the same basket!”

What advice or words of wisdom would you like to share with someone who is just getting started?

Be fearless.  Work outside your comfort zone.  Network with artists with like minds and work ethics. Work with other makeup artists.  I love working on makeup teams.  I learn so much from everyone.  Go to makeup workshops to learn new techniques.  Test often with quality models, photographers and stylists.  Some of my best clients came from networking at test shoots.  Be punctual and prepared.

A HUGE thanks to my girl, Liza. Want to know more about her, follow her here:

Twitter:  www./twitter.com/lizamakeup
Skinhead Rob, Travis Barker & Yelawolf at Camp Tilly's concert

Skinhead Rob, Travis Barker & Yelawolf at Camp Tilly’s concert

Jade Corinne shot by Sean Armenta

Jade Corinne shot by Sean Armenta

 

Editorial for Mod Magazine shot by Mark Sacro.  Styled by Tiffani Chanel, Hair & Art direction by Nico Sceigel.

Editorial for Mod Magazine shot by Mark Sacro. Styled by Tiffani Chanel, Hair & Art direction by Nico Sceigel.

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Leilene Ondrade in Summum Magazine shot by Brian B. Haynes.
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Cinco De Mayo Cover for Lowrider Magazine shot by Beto Mendoza.
Lowrider Covers

Lowrider Covers

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 Nationalist Magazine editorial shot by Don Cunanan. Behind the scenes for an editorial with Nationalist Magazine.
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Journey to Gold Wella Interview photoshoot by Nick Berardi for hair stylist Shirley Gordon.
Do you have any questions for Liza? Post them in the comments!

Did you think this was helpful? Tweet itout so your friends can be inspired too!

 

 

 

 

 

 

Desperately Seeking Susan

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Who remembers this movie? Anyone? Did I just date myself as a total child of the 80s? Well, if you’ve never seen it or heard of it, I must advise you to add this to your list of things to do in your spare time.  But for those of us who knew remember it, you had a very specific image of Madonna, circa 1985.

Today I was on a walk and I was thinking about my ideal client and how that has changed with my business over the years. Now, if I can be 100% honest, when I was first getting started my ideal client was anyone who would hire me. When I would hear other entrepreneurs talk about their ideal client so specifically, I would almost giggle and think it was silly to have such a specific profile of who you want to be your customer or client. Why would you turn away a customer to wanted to pay for your services?

I thought I had it all figured out. I was so busy, fully booked and then some. I was turning people away! But, I was working myself like crazy and starting to really get a bit worn down. So I raised my prices, and that helped. But I didn’t see the relief that I had needed until I finally got clear on who my ideal client was. I always knew what I did, I was 100% clear on the service that I provided but I was so focused on building my business that I took every client who called. At the time, I thought that was the only way to build a business. Boy was I wrong!

 

Now that I have taken the time to really get clear on who my ideal client is, an image comes to my mind of that specific person. I can see her face, just like I see Madonna if anyone says “Desperately Seeking Susan”. Yep, there was a point the earlier reference. I wasn’t just giving you a trip down memory lane.

Now that I have gotten clear on who my ideal client is, I can laser focus my energy on targeting and serving them the way I want to. One of my favorite exercises in the MMMUA workshop is the ideal client exercise. I strongly advise anyone in any business to do this exercise. It is life changing!

Why? Why would you want to turn away someone who doesn’t fit that ideal client profile you’ve created? Even when they are ready to hand over their credit card? Your ideal client is someone who “gets” you and what what you can do for them.

They make it easy to work for them. When you are are the same page, you can (and you will totally want to) not only be amazing at what they’ve paid you to do, but you will go above and beyond for them. They will be so wowed by you that they can’t stop singing your praises. This will result in them referring you to other people who are probably alot like them and your business will boom! All that booming business will be full of YOUR CLIENT!

 

Now don’t you want a client list full of folks who love what you do and how you do it and can’t wait to tell the world? What’s the first step? Really get specific on who that person is. Create a profile of them that feels so real you can see them. When you know they aren’t a good fit, you can refer them to someone who can serve them better. How awesome of you! And you just saved yourself a ton of trouble from a potential unhappy client.

In my experience, it is best to be 100% upfront and transparent with your clients. It is YOUR responsibility to give them as much information as possible before they hire you so they are confident in what you can do for them. This will insure that you have happy clients throughout the entire process of working with them.

Tell them what they can expect! You notice that on the Work with Me page, I specifically tell people who are thinking about taking a workshop with me, who it IS and is NOT for. That way when we get to the end of the program they are not surprised when I haven’t taught them skill based things, like how to nail the perfect blow out.

The workshop is about building your business. You can talk with others in the private Facebook group about your favorite products and how to use them. People share their favorite YouTube videos and books you can learn from. I don’t teach that directly but you can learn a ton from networking with your new friends in the group. Since my ideal client for business coaching is clear on this, I am able to help her establish her business, reach her target client and become a better artist.

Is that you? If you are my target client, make sure to get yourself on the email list so you don’t miss out on any info that I only send to VIPs. Do you know someone who is looking to build their makeup business? Send them over here and share the wealth. There is plenty to go around!

Share this with your friends on Twitter. Just click here to Tweet It Out!

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

Hanna Ashbaugh- Wardrobe Stylist

Keeping with the monthly guest artist post (remember Chris and Cryss?), allow me to introduce the fabulous Hanna Ashbaugh. Hanna is a wardrobe stylist and her work is an important visual element in the overall look of photo and video production. A wardrobe stylist builds their career in a very similar way to hair and makeup stylist, so take a minute to learn from her experience.

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Share Hanna’s story with anyone you know who is just getting started in the industry. Tweet it out by clicking here.

When did you get started in the industry?

I began right after I graduated college.  I came from a very entrepreneurial family and really was raised in a mindset that anything was possible.  My brother asked me what I wanted to do. There wasn’t any hesitation: I wanted to be a personal shopper.   I had totally unreal expectations though and had a difficult start.  I had no business background, I was pretty clueless where/how to begin.

What do you specialize in?

I am a wardrobe stylist in the commercial and print advertising world.  I also am a personal shopper for busy women that want to look polished in 20 minutes or less.

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What do you love most about your work?

 I love both worlds of wardrobe styling. I love working with a crew of people on the advertising jobs because there is SO much that goes into that one shot or that final 30 second commercial. It’s exciting to be part of a team and see an end result.  On the other hand- I love my independent clients.  Honestly, I feel like they are my friends and we’re laughing about a horrible piece of wardrobe they’re still holding on to from 8 years ago , yet they haven’t worn it.  I love hearing about their love stories and their lives. Being in someone’s closet and wardrobe is an intimate experience.  I love that. 

What is your favorite product or tool that you couldn’t live without?

My favorite product or tool that keeps me sane are my rolling racks and steamer! I use those constantly.  It’s the simple things that make my job easier:)

What was your biggest challenge with getting started?

My biggest challenge to get into the advertising field: actually getting IN.  The photographer I was working with on my very first website for before/after pictures (which, by the way, were a total mess) I had mentioned I was interested in styling advertising, she told me her aunt’s best friend did that and we should chat. It took me 6 months to actually reach this woman, she was so busy and she had an assistant at the time (by the way- I said I would work for free, I really just wanted to get the experience. She said “no no, we’ll get you paid.”  Once I finally had my first job with her, wow.  She is one of the kindest, most talented women I know.   Her work ethic, personality, everything. I feel like I got so lucky.

And- I am glad I didn’t stop calling after the 5th month! It’s important to keep going. so important!

Similar, of course my biggest challenge getting independent clients was again, getting actual clients.  It started small.  And I began getting more and more clear on whom my clients were and the market I was serving.  Especially after I took Marie Forleo’s B-School.

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How do you stay inspired and motivated?

There were (sometimes still are) days as a freelancer that I wanted to quit. Sometimes I dreamt of how nice it would be to clock in and clock out. To receive the same amount (paycheck) every two weeks.  Insurance.  Mostly all the admin stuff taken care of- but, the lifestyle I want and my passion, it’s impossible to lose or let go of.  Wardrobe will always be a part of me.

And stay in conversation, surround yourself with positive people, people that will push you and help you grow.  I think that is HUGE.  Also, know and understand the job.  On commercial gigs I have stood in one spot and practically steamed wardrobe for 6 hours straight.  Or know you’ll be hauling 50 plus pounds up the stairs to see your client.  It’s definitely not glamorous or fun all of the time!  Have realistic expectations.

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What is your biggest piece of advice for  people just starting out?

Intern, intern, intern! Practice, do what you need to do to get your work in front of people.  Have a really fabulous, kind and thoughtful e-mail or call ready when you are reaching out to potential employers.

I cannot tell you how many ridiculous e-mails I receive that are so generic, have grammatical errors or look as if they were typed on an IPhone in 2 minutes.   I am not saying you need to be perfect (you may make a spelling error or two, it happens) but re-read your e-mail.

If you were reading or hearing your correspondence, would you be inspired to hire you?

I also recommend getting portfolios together so you can send a sample of your work when you are reaching out.  There are always photographers looking to build their portfolios.  Exchange and swap ideas.   Be kind.

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Thanks Hanna for sharing your industry insight! To keep up with Hanna, check our her website and other social medial links below. 

Instagram: hannaleestyle

How to set up your own freelance makeup artist business?

How can you set up your own beauty business like me?
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As a passionate make up artist, you have probably dreamed of running your very own beauty business. I am here to help you along the path to your dream career by offering a few useful tips on how to start up your own mobile beauty business.

Declare yourself self employed 
The first thing you need to do is register yourself as self employed. So before you get distracted by Facebook, games  or make up websites, go online to find the appropriate application form which will allow you to register for National insurance, tax and VAT. This will not only help you with your tax preparation, but also secure you as a legal business entity.

Market Research 
Researching the local competition is a great way to find out what other artists are charging and what services and treatments they are offering. Your aim is to offer something unique from other beauticians, making your business stand out from the others. Why not try advertising a loyalty card scheme where the customer receives a free treatment after 5 paid ones?

Equipment 
You will be travelling to various clients houses which means your equipment should be portable, light and easy for you to carry up a flight of stairs if necessary. There are specialist suppliers which sell portable beauty equipment such as fold up tables, portable make up brush bags and slimline mirrors.

Treatments 
Make your business stand out from the crowd by including unique make up treatments. As well as offering wedding and party make up services, why not offer something like a make up pamper party, or make up tutorials?

Social media 

You can boost your businesses publicity by creating your own Facebook page and Twitter account. Keep it updated with special offers, photographs and make up tips and always respond to a customer as soon as you can. Encourage your clients to leave comments and reviews on your Facebook page and offer special discounts to Facebook fans. Customers will like the fact they can quickly book an appointment with you by sending a message via Facebook, rather than having to call up.

Being Active in your Professional Community Helps Strengthen Your Business

As a freelancer, you are a one woman (or man) show. Which is cool but one thing I miss about my old salon life is the sense of being a part of a group. The benefit of that group is that there is always someone who is more experienced with certain things that can help you with the things you are just learning. You can share tricks of the trade and helpful things you discover.

When you are trying to figure out the best way to do something, that you haven’t become a pro at (yet!), you can totally Google it and probably find all kinds of answers. Maybe. It just may take you some time to get to the answer that works for you, or your industry.

One resource that I have found myself using multiple times this week, for different things, is   Facebook.  I am in a few private Facebook groups that relate to different interests. I find that posting in here gives me much better, and often faster, results than sharing a status to my “friends” list. Although I did ask if anyone I knew had a freezer for sale and within 24 hours had picked up a very nice one for my garage for a very good price, it couldn’t have been easier. But I digress….

Just this week I was able to post and get very good (and fast!) feedback on some questions and how to do some things I had been struggling with. For example, I learned some great tips on SEO for my YouTube channel (you can subscribe here) and also how to back up my websites.

There are also some opportunities for creating your community with in person meet ups. These are great for establishing relationships in your area. I know I refer (and get referred) tons of work from makeup artists and stylists in the community where I live. We all get more when we share the wealth and keep each other busy than when we operate under the mentality of scarcity. Thats never cool.

Remember, team work makes the dream work! Click here to tweet if you want to see your dreams get bigger and better! Go team!

Having your own business and working independently is great. I love it. But there is a lot to be said for having a strong community of people who do what you do and being able to support each other.

What is your favorite way to connect with your community? Join us over on the Facebook page for Money Making Makeup Artist. Feel free to share articles that inspire you and post questions there.

Also, if you plan to be a part of the group coaching program for Money Making Makeup Artists that is coming up this Fall, you will be part of the awesome private Facebook group with your classmates so that you can stay connected with each other forever! Those who are on the email list (you can add yourself under the logo at the top!) will be given the first opportunity for early enrollment into the course. Space will be limited and the content is better than ever.

Click to tweet if you are passionate about being part of a community of stylists & makeup artists that are excited to grow their businesses.

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

Guest Artist Interview, CryssWin Beauty

In order to keep everyone inspired, I am going to do a monthly feature of a successful artist and their story of breaking into the business. You have heard all about how I got started and last month I shared Chris’s story. Now, allow me to introduce the talented Crystal Winstead, as the founder,  of CryssWin Beauty.
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Do you know someone who would be inspired by Crystal’s story? Click here to tweet and share! Make sure that you and your friends put in your email above to get free tips for creating an amazing pro makeup artist kit and stay updated on the #mmmua news.
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How did you get started and what brought you to the beauty industry?
I was always fashionable as a child, so that was a gift..and I decided to take my talents to NYC because I had 2 goals in life, 1, to do what i love to do as a job and way to create income, and 2, to maximize the income level as much as possible, and what better way was it to live in a fashion capital, and 1 of the most profitable cities in the world!! NYC!! So I packed up and moved to NYC to become a fashion stylist! I accomplished that, & would curiosly be intrigued by the lives of the people on video or photography set! I’d be like, “hmmm, I wonder how it is to have their job”..whether it was the photographer, model, makeup or hair stylist. I’ve modeled before but honestly I still am curious about hair & photography, however Makeup spoke to me. I admired how, unlike me, they carried small cases to the green room unpacked, packed back up, and were off…lol!! Meanwhile, I had loads of bags, shoes, accessories, etc. to prep for & pack up at the end of session. After fashion styling became a stalemate for me, I got the inkling to explore makeup while listening to an audiobook, “101 Power Thoughts,” that suggested that I be courageous enough to try a new career!! I found a quick makeup course, and, the rest was history…
What do you specialize in? (events, production, in studio work, hair or makeup, both?)
My specialty is enhancing natural beauty from the inside out! Meaning, I inspire self-reflection & self-empowerment while I apply makeup to the face.
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What is the coolest client or gig you have ever landed?
My favorite was & is studying under Emmy Award winning Elena George, assisting her with Good Morning America’s Robin Roberts’ makeup at the top of the morning! They are both beautiful women! The biggest gig was applying makeup for Samuel L. Jackson’s wife, LaTonya Richardson…she was so humble & amazing!!
What product or tool is your favorite, can’t live without?
The products I can’t live without are my M.A.C. Eyebrow Pencils and M.A.C. Prolongwear Concealers, I love them!!
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What was the biggest challenge to starting your own freelance business? How do you stay motivated?
The biggest challenge is believing in one’s self! Understanding that your best is your best at that particular time! The second challenge is relying on the business aspect, like accounting, marketing, staff, etc., and not just the creativity of makeup art itself!
I stay motivated because I no longer chase a dream, I allow my passion to lead me;) It drives me and tells me what I need to know at all times!! So, the same goes for you, believe in you, keep taking action everyday, no matter how small, & let your passion live through you! You can do it!
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Want to know more about CryssWin Beauty?
CryssWin Beauty is now based in Virginia & frequenting New York City for business and education! She can be reached at:
Crystal Winstead , the face of CryssWin Beauty, is a Professional Makeup Artist & an advocate of Tyra Banks’ “Beauty Inside & Out: B.I.O. Campaign”. A Virginia-bred supernova, she’s pushed past VA’s & state’s limits, & made a name for herself in New York City’s fashion & beauty industry. Frequent childhood dreams of being an artist, rapidly consumed her mind… thus, making it a reality became pivotal!!! Basking in the works of renowned makeup artists, Sam Fine, Bobbi Brown, Petra Alexandra & Kevyn Aucoin, made specializing in natural beauty makeup second-nature. Commitment to excellence and self-confidence is the virtue celebrated with each brush stroke. Her career has led her to working with NY Fashion Week, web & print publications, TV stations, & beauty and bridal services. She’s available for red carpet, special events, lessons, and print advertisements.
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some of the photo credits for the attached images in this email:
PHOTOGRAPHY
richard davis

Why Blogging is Important in YOUR Business!

My blog (blog.emilyhudspeth.com) has been a HUGE factor in getting my name out there as a freelancer. It is great for SEO for my website and a lot of people hire me because they have found my website. It is also a great platform for establishing yourself as an expert.

Check out this post on creating your online identity.  The book I reference in that post is like bible of getting started as a blogger.Screen Shot 2013-01-15 at 10.22.15 AM

I love blogging because it is a great creative outlet and allows me to play around some concepts that I want to try out. It also lets me talk about my fun projects in more detail that I would on my website. I may post all of these photos from a stylized shoot, like this one, on the blog and only select few on the website.

Last year I started adding videos to the blog from my YouTube channel. That is a lot of fun. For me, video is a great way to express myself and use my voice. This is fun but it is really time consuming and it took a little while to learn the basics.Screen Shot 2013-01-11 at 2.03.30 PM

One thing that I can’t stress enough is the importance of finding your voice. For example, I love writing and I also love video, so blogging/vlogging works for me. Whatever you enjoy most, you can can use that in some form of social media to show your clients more about what gets you excited for work and pleasure. Clients like to get to know you, so have fun!

Consistency is super important, so make sure to pick a medium that you enjoy updating regularly. It is totally up to you if you want to update daily, weekly, monthly, etc. But whatever you pick, stay consistent, otherwise people may think you are flaky or not working any more. You don’t want that!

If writing or video seems like too much of a time investment, consider some “micro-blogging” options. Some great examples of micro-blogging are a Facebook page, Twitter or Instagram. I guess Pinterest could be on there too!Instagram

What would you choose as your blogging (or micro-blogging option, and why?) What is do you think is the best consistency for you? Share in the comments below or on the Facebook page.

Share this page with your friends and have them join the party by getting on the email list. Especially if they are interested in blogging or getting their own freelance stylist business off the ground!

To make is super simple, just click here to Tweet!

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

Streamline and Save Time

You know that two of my favorite things are saving time and saving money. I recently shared some of my favorite money saving tips here and then a follow up post that was kind of a combo of both time/money savings here.

Jasmine

If it is in your budget, you can get an assistant to help you get twice as much work done. My budget was always on a shoe string when growing my business and this little chihuahua side kick of mine, Jasmine, doesn’t work as hard as I do. If you follow me on Instagram (@emilyhudspeth), you will see alot of Jasmine sleeping. But back to the original message, choosing your streamlining efforts wisely.

Today is all about streamlining to save time. One thing that is super critical to keeping myself on track is making sure to schedule EVERYTHING and to have systems that make things happen automatically.

For example, when I write a blog post, I automatically schedule it to post when I want then I head on over to HootSuite.com and schedule that to be posted to my Facebook pages (personal and business fan pages), and Twitter. That way I know that it is going to be scheduled to go out automatically at least 10 times over the next month. If you want people to see your posts, make sure it doesn’t get lost in all that Facebook feed clutter out there. This is a simple step that takes only a minute and you can rest easily knowing that your content is going out when you want it to.

When I discovered a site call IFTTT.com , it totally changed my life. Ok, that may be extreme but it streamlined some things to make my life easier. If you are on multiple social media channels (Instagram, Facebook, Twitter, YouTube), you may feel like it is a lot to keep up with. I know I do!  With IFTTT.com you can create “recipes” for social media interactions. These recipes are based on an “if this” happens, then “that” will happen. For example, If I post a photo on Instagram that has the #beauty in the description, that photo will be posted to my Facebook business page for my makeup artist business.

ifttt-screen-shot

So, not all Instagram photos go there. Fans are not interested in the daily photo of my sleeping doggie, Jasmine.  The photos that are related to my business are sent there only when they have the #beauty in the description. Pretty cool, right!

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!