Artist Interview: Dee Dee Metzger

Back in March, I traveled to Los Angeles for the Makeup Show. It was an action packed weekend full of adventures. My head is still bursting with all the knowledge I absorbed and I’m still organizing my notes, processing everything I learned and outlining some good blog posts for you. (You can see my first recap here…more to come!)
When I was just about to board my flight back to Richmond. We were about an hour late boarding our red eye, headed to Charlotte, NC, where I was connecting to get home to Richmond. Sitting next to me was a super stylish chick and we struck up a conversation. In the back of my mind, I was thinking this girl has to be in hair/makeup/fashion. She was just too chic not to be! I had to ask and of course, she was a stylist. I grabbed her card and checked her out when I got home.
Meet my friend Dee Dee! Check her out here. Thanks for sharing your story Dee Dee!
How did you get started in the industry?
I started as an assistant at a hair salon as a junior in high school. I did one semester in college and missed the hair salon so badly. I went back and started cosmetology school.
What do you specialize in?
I’m most passionate about hair color!
What is your favorite part of the business? What do you think is the most challenging part? I work in a salon and I work as a freelance hairstylist in the movie and music industry.  The most challenging thing for me is to balance being with my family and traveling to work and leaving my family.
What do you love most about your work?
What I love most about my work is to see my work on the pages of a magazine, in a movie or on the red carpet!
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What is your favorite product or tool you can’t live without?
I can’t live without my Kevin Murphy ” Matte Texture Paste”, It can be used on every texture of hair!
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How do you stay excited, inspired or motivated?
I stay inspired as a hairstylist by constantly learning new things and studying my craft. A day of studying consist of me sitting in a book store for hours flipping through hair and art magazines.
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Who is another artist you admire?
Larry Sims is a artist I admire. I’ve always thought he was a great hairstylist. The way he expresses his creativity with Lupita Nyong’o hair is amazing, I now consider him to be a hair beast.
What advice or words of wisdom would you like to share with someone who is just getting started?
Continue to challenge yourself, if you get the call to do a style you’ve never done, be honest say you never have. be sure to also say if you’re willing to allow me to try I’m willing to take on the challenge, then stay up all night watching videos and then practicing using a mannequin until you master it.
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What advice would you give to someone at any point in their career?
As hairstylist we always have goals, we always have a desire to get to the next level. In our quest to be greater always share what you’ve learned with hairstylist that come behind you. What ever you give in life that’s what you get back. I’m willing to share everything I know about hair and I’m always meeting hairstylist that share new things I don’t know.
If you were not in this industry what would do you think you would do professionally instead?
I can’t imagine a life without Hair! My motto is “God first, family, then Hair”
What is next for you?
I don’t know in what order, but somewhere in my future I will win a Emmy or Oscar for hair. I will do hair for a Vogue cover!  I will be an ambassador for a major hair product company!
Thanks for sharing your story Dee Dee! You rock! If anyone out there has questions for Dee Dee, leave them in the comments and we can get that answered for you!

Artist Interview: Mikal Sky

Meet my fabulous makeup artist pal, Mikal Sky!

I met this awesome lady at The Makeup Show in L.A. in March. She is amazing and I am so grateful that she generously shared her story in the makeup biz with us. Check out here website and follow her on social media. She always has a fun project going! I wish we were on the same coast so we could do great things together. Why didn’t we know each other when I lived in Venice Beach!

Mikal Sky

1. How did you get started in the industry?
 I moved to LA in 1999 with a suitcase, my baby son on my hip with no real plan.  All I knew was that I couldn’t have a lucrative career as a make up artist in New Mexico.
 2. What do you specialize in?
I am self taught and dabble in everything from beauty and body painting to special effects and gore. I love editorial and making hot girls hotter, but there is something to be said for creating a monster that scares the hell out of people.
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3.  What is your favorite part of the business? What do you think is the most challenging part?
Los Angeles is the epicenter of glamour. This is were trends get made and stars are born. I am fascinated by the history and nostalgia of old Hollywood and I find the youth culture here fun, fresh and invigorating. Making a career here isn’t easy though, it’s a cut throat industry. Make up artists from around the world come here to compete for the same projects and it’s important to stand out.
4. What do you love most about your work?
There is nothing better to me that making cool art with talented like minded collaborators.  I love the dynamic of a film crew.  It’s amazing how a team of people can come together creatively to see the directors vision to the screen.
5. What is your favorite product or tool you can’t live without?
I adore my Make Up Forever Color Flash Palate and I can’t be on set without it. It’s fantastic for mixing a custom lipstick or quick special effects on the spot.  The RCMA VK #11 palate is my go to for foundation.  It’s highly pigmented so a little bit goes a long way and has the most beautiful coverage I’ve ever seen.
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 6. How do you stay excited, inspired or motivated? How do you continue to push, grow, evolve as an artist?
I am always searching for fresh talent to keep me inspired. If I am not booked, I find photographers and stylists to test with.  I spend a ton of time at special events and screenings which is very important for networking.  
The Make Up Show blew my mind this year. I got to meet and mingle with some of my make up heroes and pay homage to the god of all things make up, Kevyn Aucion. Plus, I came home with a bunch of fun new products to play dress up with.  I am looking forward to Monsterpalooza and taking a ton of workshops this year.
7.  What project/job/client are you most proud to have worked on?
One of the defining moments of my career was working with Britney. I was her personal MUA for the Gimme More music video and a couple of photo shoots.  She had just shaved her head and was getting a nothing but bad press.  She sabotaged the director by refusing to perform and follow the script.  So, what we got was her dancing on a stripper pole with her friends. It was an honest and playful performance during a very rough time and I am proud of how gorgeous she was.
 I have the most viewed horror short film on the internet with 20 million hits globally on all platforms.  It’s a two minute movie called Bedfellows that was shot in the director, Drew Daywalt’s home.  Kid’s were actually making videos of their friends reactions while watching it and posting those on the internet.
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8. Who is another artist you admire?
I have had the great pleasure of working with Sharon Gault since 2007.       She has opened a lot of doors for me.  I have gotten to work on David LaChapelle and Lady Gaga sets with her.  I have an artistic crush on James Vincent. He is such a dynamic speaker and commands the room with experience and New York wit.
9.  If you were not in this industry what would do you think you would do professionally instead?
I come from a family of artists and traders.  I lost my mother to cancer in February.  She was a painter, sculptor and seamstress.
My father was silversmith and visionary and created some unbelievable works out of silver and gold some of which I wear everyday. I feel so lucky to have my creative outlet and follow in my parents footsteps. If I wasn’t a make up artist,
I would own a vintage shop somewhere in the southwest or a curator at Graceland.
 10.  What is the biggest, craziest, scariest risk you have taken to make your dream come true or follow your passion? Did it work or not?
 For several years,  to supplement my income and help support my son, I worked as a set lighting technician in local 728.  I worked on everything from Dexter and Nip Tuck to huge movies and commercials. I learned lighting from some of the best gaffers in Hollywood.  That allowed me financial freedom and I was able to buy a 1966 Airstream that I tricked out and turned into my own custom make up trailer.
11. What is next for you?
 My ducks are in a row and I’ve got a five year plan. My handsome son graduates from high school next year and I’ll have a lot to do with my new found freedom.

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Do you have questions for our featured artist, Mikal Sky? Leave them in the comments and we will get them answered for you!

Artist Interview: Liza Macawili Ramos

Happy New Year! Who is excited about 2014!?!? I know I am!

One of the things I am most excited about is the monthly artist interviews that I have planned to share with you. First up is Liza Macawili and she has a wealth of information to share with you. The questions that I asked only scratch the surface and I have a million more to ask. I hope to record an interview for a YouTube video and find out more.  If you have a question, post it in the comments and I will add it to my list!

Meet Liza!

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How did you get started in the industry? 

I was a dancer in my former career.  Dancers don’t always have the luxury of a makeup artist.  I learned makeup for theater and the other dancers would line up and ask if I could do their makeup.  After high school, I auditioned for my college dance program.

I didn’t make the cut and all I wanted to do was dance, so I dropped out of school and thought I needed to do something with myself to be productive so I went looking for a job.  I saw an ad in the paper looking for makeup artists for a glamour photography studio named Freeze Frame (later bought out by Glamour Shots).  I thought I would give it a shot.  I scored an interview and brought in one of my friends as my makeup model.  They hired me on the spot. I went through their training, learning their style of makeup, hair and wardrobe.  They liked me and my work and they put me on their artist team.  I was doing fashion shows and events for them and my first big makeup job was on “The Sally Jesse Raphael Show: Gulf War Makeovers.”  I was 19 at the time!

Working at the Sally Jesse Raphael Show with the Freeze Frame team.

Working at the Sally Jesse Raphael Show with the Freeze Frame team.

After a year of working with Freeze Frame, I decided to get some formal training and I went to cosmetology school to get my esthetician license.  But I still wanted to dance so while I was in school I auditioned for a few shows and I booked them!   After I got my esthetics license I continued with my dance career, and makeup became my side job.  When I retired from dance 10 years later, I worked in salon for a while, but it wasn’t for me.  I quit my salon job and called every photographer in the phone book (this was pre-internet).   I have been freelancing ever since.  I started doing makeup in 1990 and I have been freelancing full time since 2002.

Dance PIc backstageWhat do you specialize in?

I started off mainly doing glamour makeup because that was what I was familiar with. Luckily I connected with a publishing company with several car magazines under it’s umbrella so I have over 70 magazine covers in the automotive industry.  But when I connected with a beauty brand I started working in beauty for hair and fashion shows.  Just recently, I started working on zombies a lot.  So I do a little bit of all of that.  It’s great because it keeps the makeup jobs fresh.  When I get bored of doing too much commercial work a glamour shoot will come along, and when I do too much of that some zombie work will come along.  It’s a great balance.

What is the coolest client or gig you’ve ever landed?

One of my favorite jobs was working with Snoop Dogg for the cover of Lowrider Magazine.  I had actually gone to high school with Snoop and even entered and won a Halloween costume contest with him, so it was fun to see him again.  I brought my yearbook for him to sign!

Snoop Dogg, Esther and Toni shot by Reinaldo Robinson for Lowrider Magazine

Snoop Dogg, Esther and Toni shot by Reinaldo Robinson for Lowrider Magazine

What do you love most about your work?

What I love most about my job as a freelance makeup artist is I feel like I get paid to hang out.  Of course there are times when I have to work with difficult personalities but my regular clients have become like family and I get to work with a lot of the same talent.  I used to love the travel, and I have been fortunate to see much of the world through dance and makeup, but now I love staying home with my family. I now enjoy working e-commerce the most because of the regular hours.

What is your favorite product or tool you can’t live without?

I have so many favorite products, but one product I use at most my shoots is Koh Gen Do cleansing water.  I use it to prep the skin and it’s a great makeup remover also.  I love how it takes off that leftover mascara and eyelash glue from the night before.

What was your biggest challenge in getting started?

I think the biggest challenge getting started is learning how to budget!  Sometimes corporate clients take 3 months to pay, and every now and then they take even longer!  You really have to learn how to pay your bills and save some money in case your invoices get backed up.  I’ve had no money in my account and thousands of dollars just floating around in the system, with no access to it.

How do you stay inspired or motivated?

I stay inspired by looking at art and fashion.  I have several subscriptions to fashion magazines. I do a lot of web surfing.  I look at stylist agencies talent to see what they are doing.  I enter competitions often so I can produce art the way I want, without an art director or creative director looking over my shoulder.  I test as often as my schedule allows.   I stay motivated because you can never get comfortable as a freelancer.  Although I have several long term clients, you never know when they decide they want to go in a different direction, or try some “fresh” talent.  I have learned that clients always come back, but there might be a lull before they call again, so you better have a diverse roster of clients to keep busy!  It’s like that saying, “don’t have all your eggs in the same basket!”

What advice or words of wisdom would you like to share with someone who is just getting started?

Be fearless.  Work outside your comfort zone.  Network with artists with like minds and work ethics. Work with other makeup artists.  I love working on makeup teams.  I learn so much from everyone.  Go to makeup workshops to learn new techniques.  Test often with quality models, photographers and stylists.  Some of my best clients came from networking at test shoots.  Be punctual and prepared.

A HUGE thanks to my girl, Liza. Want to know more about her, follow her here:

Twitter:  www./twitter.com/lizamakeup
Skinhead Rob, Travis Barker & Yelawolf at Camp Tilly's concert

Skinhead Rob, Travis Barker & Yelawolf at Camp Tilly’s concert

Jade Corinne shot by Sean Armenta

Jade Corinne shot by Sean Armenta

 

Editorial for Mod Magazine shot by Mark Sacro.  Styled by Tiffani Chanel, Hair & Art direction by Nico Sceigel.

Editorial for Mod Magazine shot by Mark Sacro. Styled by Tiffani Chanel, Hair & Art direction by Nico Sceigel.

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Leilene Ondrade in Summum Magazine shot by Brian B. Haynes.
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Cinco De Mayo Cover for Lowrider Magazine shot by Beto Mendoza.
Lowrider Covers

Lowrider Covers

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 Nationalist Magazine editorial shot by Don Cunanan. Behind the scenes for an editorial with Nationalist Magazine.
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Journey to Gold Wella Interview photoshoot by Nick Berardi for hair stylist Shirley Gordon.
Do you have any questions for Liza? Post them in the comments!

Did you think this was helpful? Tweet itout so your friends can be inspired too!

 

 

 

 

 

 

Desperately Seeking Susan

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Who remembers this movie? Anyone? Did I just date myself as a total child of the 80s? Well, if you’ve never seen it or heard of it, I must advise you to add this to your list of things to do in your spare time.  But for those of us who knew remember it, you had a very specific image of Madonna, circa 1985.

Today I was on a walk and I was thinking about my ideal client and how that has changed with my business over the years. Now, if I can be 100% honest, when I was first getting started my ideal client was anyone who would hire me. When I would hear other entrepreneurs talk about their ideal client so specifically, I would almost giggle and think it was silly to have such a specific profile of who you want to be your customer or client. Why would you turn away a customer to wanted to pay for your services?

I thought I had it all figured out. I was so busy, fully booked and then some. I was turning people away! But, I was working myself like crazy and starting to really get a bit worn down. So I raised my prices, and that helped. But I didn’t see the relief that I had needed until I finally got clear on who my ideal client was. I always knew what I did, I was 100% clear on the service that I provided but I was so focused on building my business that I took every client who called. At the time, I thought that was the only way to build a business. Boy was I wrong!

 

Now that I have taken the time to really get clear on who my ideal client is, an image comes to my mind of that specific person. I can see her face, just like I see Madonna if anyone says “Desperately Seeking Susan”. Yep, there was a point the earlier reference. I wasn’t just giving you a trip down memory lane.

Now that I have gotten clear on who my ideal client is, I can laser focus my energy on targeting and serving them the way I want to. One of my favorite exercises in the MMMUA workshop is the ideal client exercise. I strongly advise anyone in any business to do this exercise. It is life changing!

Why? Why would you want to turn away someone who doesn’t fit that ideal client profile you’ve created? Even when they are ready to hand over their credit card? Your ideal client is someone who “gets” you and what what you can do for them.

They make it easy to work for them. When you are are the same page, you can (and you will totally want to) not only be amazing at what they’ve paid you to do, but you will go above and beyond for them. They will be so wowed by you that they can’t stop singing your praises. This will result in them referring you to other people who are probably alot like them and your business will boom! All that booming business will be full of YOUR CLIENT!

 

Now don’t you want a client list full of folks who love what you do and how you do it and can’t wait to tell the world? What’s the first step? Really get specific on who that person is. Create a profile of them that feels so real you can see them. When you know they aren’t a good fit, you can refer them to someone who can serve them better. How awesome of you! And you just saved yourself a ton of trouble from a potential unhappy client.

In my experience, it is best to be 100% upfront and transparent with your clients. It is YOUR responsibility to give them as much information as possible before they hire you so they are confident in what you can do for them. This will insure that you have happy clients throughout the entire process of working with them.

Tell them what they can expect! You notice that on the Work with Me page, I specifically tell people who are thinking about taking a workshop with me, who it IS and is NOT for. That way when we get to the end of the program they are not surprised when I haven’t taught them skill based things, like how to nail the perfect blow out.

The workshop is about building your business. You can talk with others in the private Facebook group about your favorite products and how to use them. People share their favorite YouTube videos and books you can learn from. I don’t teach that directly but you can learn a ton from networking with your new friends in the group. Since my ideal client for business coaching is clear on this, I am able to help her establish her business, reach her target client and become a better artist.

Is that you? If you are my target client, make sure to get yourself on the email list so you don’t miss out on any info that I only send to VIPs. Do you know someone who is looking to build their makeup business? Send them over here and share the wealth. There is plenty to go around!

Share this with your friends on Twitter. Just click here to Tweet It Out!

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

Hanna Ashbaugh- Wardrobe Stylist

Keeping with the monthly guest artist post (remember Chris and Cryss?), allow me to introduce the fabulous Hanna Ashbaugh. Hanna is a wardrobe stylist and her work is an important visual element in the overall look of photo and video production. A wardrobe stylist builds their career in a very similar way to hair and makeup stylist, so take a minute to learn from her experience.

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Share Hanna’s story with anyone you know who is just getting started in the industry. Tweet it out by clicking here.

When did you get started in the industry?

I began right after I graduated college.  I came from a very entrepreneurial family and really was raised in a mindset that anything was possible.  My brother asked me what I wanted to do. There wasn’t any hesitation: I wanted to be a personal shopper.   I had totally unreal expectations though and had a difficult start.  I had no business background, I was pretty clueless where/how to begin.

What do you specialize in?

I am a wardrobe stylist in the commercial and print advertising world.  I also am a personal shopper for busy women that want to look polished in 20 minutes or less.

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What do you love most about your work?

 I love both worlds of wardrobe styling. I love working with a crew of people on the advertising jobs because there is SO much that goes into that one shot or that final 30 second commercial. It’s exciting to be part of a team and see an end result.  On the other hand- I love my independent clients.  Honestly, I feel like they are my friends and we’re laughing about a horrible piece of wardrobe they’re still holding on to from 8 years ago , yet they haven’t worn it.  I love hearing about their love stories and their lives. Being in someone’s closet and wardrobe is an intimate experience.  I love that. 

What is your favorite product or tool that you couldn’t live without?

My favorite product or tool that keeps me sane are my rolling racks and steamer! I use those constantly.  It’s the simple things that make my job easier:)

What was your biggest challenge with getting started?

My biggest challenge to get into the advertising field: actually getting IN.  The photographer I was working with on my very first website for before/after pictures (which, by the way, were a total mess) I had mentioned I was interested in styling advertising, she told me her aunt’s best friend did that and we should chat. It took me 6 months to actually reach this woman, she was so busy and she had an assistant at the time (by the way- I said I would work for free, I really just wanted to get the experience. She said “no no, we’ll get you paid.”  Once I finally had my first job with her, wow.  She is one of the kindest, most talented women I know.   Her work ethic, personality, everything. I feel like I got so lucky.

And- I am glad I didn’t stop calling after the 5th month! It’s important to keep going. so important!

Similar, of course my biggest challenge getting independent clients was again, getting actual clients.  It started small.  And I began getting more and more clear on whom my clients were and the market I was serving.  Especially after I took Marie Forleo’s B-School.

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How do you stay inspired and motivated?

There were (sometimes still are) days as a freelancer that I wanted to quit. Sometimes I dreamt of how nice it would be to clock in and clock out. To receive the same amount (paycheck) every two weeks.  Insurance.  Mostly all the admin stuff taken care of- but, the lifestyle I want and my passion, it’s impossible to lose or let go of.  Wardrobe will always be a part of me.

And stay in conversation, surround yourself with positive people, people that will push you and help you grow.  I think that is HUGE.  Also, know and understand the job.  On commercial gigs I have stood in one spot and practically steamed wardrobe for 6 hours straight.  Or know you’ll be hauling 50 plus pounds up the stairs to see your client.  It’s definitely not glamorous or fun all of the time!  Have realistic expectations.

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What is your biggest piece of advice for  people just starting out?

Intern, intern, intern! Practice, do what you need to do to get your work in front of people.  Have a really fabulous, kind and thoughtful e-mail or call ready when you are reaching out to potential employers.

I cannot tell you how many ridiculous e-mails I receive that are so generic, have grammatical errors or look as if they were typed on an IPhone in 2 minutes.   I am not saying you need to be perfect (you may make a spelling error or two, it happens) but re-read your e-mail.

If you were reading or hearing your correspondence, would you be inspired to hire you?

I also recommend getting portfolios together so you can send a sample of your work when you are reaching out.  There are always photographers looking to build their portfolios.  Exchange and swap ideas.   Be kind.

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Thanks Hanna for sharing your industry insight! To keep up with Hanna, check our her website and other social medial links below. 

Instagram: hannaleestyle

How to set up your own freelance makeup artist business?

How can you set up your own beauty business like me?
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As a passionate make up artist, you have probably dreamed of running your very own beauty business. I am here to help you along the path to your dream career by offering a few useful tips on how to start up your own mobile beauty business.

Declare yourself self employed 
The first thing you need to do is register yourself as self employed. So before you get distracted by Facebook, games  or make up websites, go online to find the appropriate application form which will allow you to register for National insurance, tax and VAT. This will not only help you with your tax preparation, but also secure you as a legal business entity.

Market Research 
Researching the local competition is a great way to find out what other artists are charging and what services and treatments they are offering. Your aim is to offer something unique from other beauticians, making your business stand out from the others. Why not try advertising a loyalty card scheme where the customer receives a free treatment after 5 paid ones?

Equipment 
You will be travelling to various clients houses which means your equipment should be portable, light and easy for you to carry up a flight of stairs if necessary. There are specialist suppliers which sell portable beauty equipment such as fold up tables, portable make up brush bags and slimline mirrors.

Treatments 
Make your business stand out from the crowd by including unique make up treatments. As well as offering wedding and party make up services, why not offer something like a make up pamper party, or make up tutorials?

Social media 

You can boost your businesses publicity by creating your own Facebook page and Twitter account. Keep it updated with special offers, photographs and make up tips and always respond to a customer as soon as you can. Encourage your clients to leave comments and reviews on your Facebook page and offer special discounts to Facebook fans. Customers will like the fact they can quickly book an appointment with you by sending a message via Facebook, rather than having to call up.

Being Active in your Professional Community Helps Strengthen Your Business

As a freelancer, you are a one woman (or man) show. Which is cool but one thing I miss about my old salon life is the sense of being a part of a group. The benefit of that group is that there is always someone who is more experienced with certain things that can help you with the things you are just learning. You can share tricks of the trade and helpful things you discover.

When you are trying to figure out the best way to do something, that you haven’t become a pro at (yet!), you can totally Google it and probably find all kinds of answers. Maybe. It just may take you some time to get to the answer that works for you, or your industry.

One resource that I have found myself using multiple times this week, for different things, is   Facebook.  I am in a few private Facebook groups that relate to different interests. I find that posting in here gives me much better, and often faster, results than sharing a status to my “friends” list. Although I did ask if anyone I knew had a freezer for sale and within 24 hours had picked up a very nice one for my garage for a very good price, it couldn’t have been easier. But I digress….

Just this week I was able to post and get very good (and fast!) feedback on some questions and how to do some things I had been struggling with. For example, I learned some great tips on SEO for my YouTube channel (you can subscribe here) and also how to back up my websites.

There are also some opportunities for creating your community with in person meet ups. These are great for establishing relationships in your area. I know I refer (and get referred) tons of work from makeup artists and stylists in the community where I live. We all get more when we share the wealth and keep each other busy than when we operate under the mentality of scarcity. Thats never cool.

Remember, team work makes the dream work! Click here to tweet if you want to see your dreams get bigger and better! Go team!

Having your own business and working independently is great. I love it. But there is a lot to be said for having a strong community of people who do what you do and being able to support each other.

What is your favorite way to connect with your community? Join us over on the Facebook page for Money Making Makeup Artist. Feel free to share articles that inspire you and post questions there.

Also, if you plan to be a part of the group coaching program for Money Making Makeup Artists that is coming up this Fall, you will be part of the awesome private Facebook group with your classmates so that you can stay connected with each other forever! Those who are on the email list (you can add yourself under the logo at the top!) will be given the first opportunity for early enrollment into the course. Space will be limited and the content is better than ever.

Click to tweet if you are passionate about being part of a community of stylists & makeup artists that are excited to grow their businesses.

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!