Goals That Stick

Many people fail in life, not for lack of ability or brains or even courage, but simply because they have never organised their energies around a goal.

Elbert Hubbard

268H

 

Preach! Right? Who wants to be throwing their hands up and celebrating their wins this year? I know I do!

Hey ya’ll its mid February and I know some of you have already kind of given up on those resolutions. I don’t even make them anymore, well I never really did because I know I am never serious about them.

What am I serious about? Goals!

Who wants to take a refreshed (my word for 2016!) start and get cracking on what you want to make happen this year?

I am excited for you and I am here to help you make it happen. Yesterday I sent out an email to the list (are you on it? get updates here!)  to see who wanted to jump on a call with me to chat for 30 minutes. I only had 3 spots and they ALL got filled in less than 45 minutes.

Seeing you guys take action on your goals gets me all kinds of jazzed. I am so excited to chat with these girls!

But then I got sad because my inbox was flooded with folks who wanted one of the 3 spots but didn’t get there fast enough. When I woke up this morning, I wanted to do something for everyone.

By this afternoon, I was still so excited and opened up some spaces in my calendar for us to have more time to talk. Check it out here to schedule your spot. Use the code SAVE20 to save 20% off, available for a limited time!

That inspired this blog post and worksheet (you can download here)

I challenge you to be S.M.A.R.T.

This may be old news. I certainly am not claiming to have made it up. But setting your goals in a S.M.A.R.T. mindset will pretty much guarantee your success. I challenge you to download this worksheet here for free and put pen to paper.

There is something about getting your messy thoughts out of your brain, using your hand to put them on paper makes them magically come to life. Writing them down makes them real. And real is more attainable.

If you have never heard of the S.M.A.R.T. system, let me break it down for you so you can get cracking.

Last year I did something I NEVER thought I could or would do. I ran my first half marathon! I signed up and started training when my daughter was 4 months old and ran this race when she was 8 months old. I never thought I would do this (and wouldn’t have done it without help and motivation from my friends!). If you have something big you want to do, use the S.M.A.R.T. system to get you to the finish line.SubstandardFullSizeRender-2

S.= Specific

Specific. Get really, really specific about your goal. It should also stretch you a little outside of your comfort zone. What is fun about doing something super easy? Challenge yourself!

What do I mean? Instead of saying, I want to lose some weight this year and get in shape….Try saying I want to complete a half marathon this year. Take it even further, pick a race and sign up. Registering for races isn’t cheap and find that when I put money on the line for anything I am more likely to stick it out.

I sometimes still can't believe that was me!

M.= Measureable

Measureable. You have to be able to measure it so you know that it is complete. It should also be meaningful and motivational to you. Why do you want to do this? For me, running this race was something I wanted to do for myself and also to show my daughter that you can do anything! I was totally emotional on race day and getting to kiss her sweet face at the finish line motivated me to keep on trucking.

What does that mean? Once you get specific, you can know how to measure it. If you want to finish a half marathon, you will know it is complete when you cross that finish line. Just signing up or picking up your race day packet is not completing the goal! You have to cross the finish line and get your medal!

PostHalfMarathonmedals

A. = Achievable

Achievable or attainable. Now I am the first person to cheer you on and say you can do anything girlfriend! But if I am going to get real with myself, and I have to do that from time to time, even though I am a pretty good swimmer, I probably couldn’t/shouldn’t try to go out and swim across the Atlantic Ocean like Jennifer Figge did in 2009. If you want some serious inspo, check out this story about her solo trans-Atlantic swim here. 

What is achievable for you? If you are in your first year of booking weddings as a makeup artist, maybe you want to book 10-15 weddings this year. Maybe you do more and next year your goal is 20+.  You want to be able to achieve this goal but (back to the S) have it stretch you just enough so that you feel challenged. It won’t feel as good if you make it too easy on yourself!

R. = Reason/Result

This is your WHY! When I signed up, trained for and completed the half marathon last year my daughter was my WHY. She was born in March 2015 and ya’ll she is an amazing and straight up magical creature. A true star and independent woman from the first day of her life, I can tell that she was given to me to keep me on my toes.

Why was she my why? Well, I wanted to do it for myself. It was a good way for me to stay on track to losing the baby weight and physical activity keeps me sane. I was able to do some of my training runs with her in the stroller and I did my longer runs every week with my team so that gave me some much needed alone time.

IMG_9919-2

I feel like doing this made me a better mom. It forced me to take care of myself (moms are the worst at making themselves a priority!) which made me better able to take care of my family. Most of all, I wanted her to see that she could do anything. Especially with a great support system and plan in place.

This sweet face is totally what kept me going! She is my why!

IMG_9736

T. = Timely

In order to be successful, you need to give yourself the time to make it happen. But not too much time or it will never happen! You probably can’t wake up tomorrow and build your own website in an hour, if you have no experience. But if you gave yourself 3 years to get your website up and running, you would probably drag your feet and no get much done because it doesn’t feel urgent.

Set that deadline! And make an appointment in your calendar to make your action steps a priority. Our group (#prettytoughmothers on Instagram) trained for this race over the course of 3 months. For two of us, we had never run more than 2 miles without stopping, so the fact we were able to work our way up to 12 nonstop miles in 12 weeks together was impressive. Every Saturday or Sunday, we met up in our neighborhood and did a little more each week  than had done the week before.

IMG_9227

We stayed together and when one of us wanted to quit, we encouraged the other to keep going. Between the three of us, we had 7 smalls kids from 8 months to 6 years old! There were days that we did these long runs on no sleep and after a long week of being everything to everyone in our houses. And don’t even get me started on having to get up an hour early to pump or nurse before we ran. Running 10 miles when you are breastfeeding is a special kind of challenge for sure!

RichmondHalfMarathon

Can you tell how much I am struggling here? This is around the 10th mile and I had gotten separated from my teammate for a little while. I was struggling! Not going to lie, I shed a few tears and totally thought about quitting (but my phone was dead so I couldn’t call anyone to come pick me up!) but I connected to my WHY and caught back up to her. I was so thankful for my team and all they had done to encourage each other and keep us all going!

That brings me to another important part of setting big goals. Finding your support system. Some people call it your tribe/squad/crew/clique/mastermind, but whatever it is, you have to know you has your back. I knew throughout that entire training process that we would always be there for each other and that kept me going.

FullSizeRender-5

Who is on your team? Find some support and accountability. If you don’t have it, let me know how I can help. We can schedule some time to talk here! With the rebrand in April, I am going to be releasing some new ways that I can support you. I am not offering the group workshops and training at this time but you can buy the guide on the shop page or snag a coaching session (sometimes they are free if you sign up in time!).

And remember to celebrate along the way! You are doing great.

xoxo #prettytoughmothers + #sloanejolie

xoxo #prettytoughmothers + #sloanejolie

Get your 2 free downloads today here!

Schedule a time to Skype with me here! 

Use the code SAVE20 to save 20%.

xoxo

Emily

Grow Your Business in the Slow Season

It doesn’t matter if you are working as a full time makeup artist or if you are doing a little freelance on the side, OR if you are primarily in bridal or strictly commercial work, this time of year can be a little quiet. And for creatives, sometimes we get stir crazy!

So what do you with the down time? My suggestion is that you use this time to GROW your business and take it to the next level!

Here are a few things that I am working on now to grow my business.

Work on New Portfolio Images

This time of year is booming with workshops and styled shoots. This is an excellent time to   get together a team and add some fresh work to your portfolio. These are the best types of images because you can control the content. Unlike with paid clients, you can choose the model, the wardrobe, exactly how you want hair/makeup, the photographer and location.

CarolineLimaPhotography_TuckahoePlantation_Editorial_2016_173

This gorgeous shot of Helen Kreutzer (hellyofficial on Instagram!) by Caroline Lima Photography is stunning!

 Make Friends. Influence People.

It’s easy to hibernate in the winter. I get it, you just want to snuggle up and wait for spring time. But it’s so, so, so important to get show your face…like in real life, not on social media only! If you are new to life as a creative entrepreneur, make sure to get out and connect face to face with other creates.

How? Check out the Rising Tide Society and find a group that meets nearby. I think there are 4-5 groups that meet up the first Tuesday of the month in Richmond, VA. If you don’t know about the Rising Tide Society, look it up, join the movement. #creativityovercompetition

FullSizeRender-3

Brainstorm New Services

If you have a busy season and a slower season, you should brainstorm ways to keep the money rolling in year around. At last months Rising Tide Society meeting, my dear friend, Joanna Avant (amazing wardrobe consultant) and I snapped the above picture at the meet up. Can you see the see the sheer excitement on our faces?!?!

Its because we were finishing up the details and getting ready to roll out our new package for Valentine’s Day called the Refresh Sesh. Its a virtual makeup and wardrobe edit! Cool, right? Its a mini version of our services that we are offering via Skype/Facetime and only selling 12 spots this week

. Find out more info on my blog here or buy yours on the website here!refresh-sesh-square

Educate Yourself

Sometimes I can be a big old nerd. I just love to learn new stuff. I don’t know why, but knowing new stuff is fun to me! Another super cool thing about the Rising Tide Society in addition to the community aspect is their focus on education.

Their blog is a wealth of information on SO many topics that creative entrepreneurs struggle with. For the last few weeks, I have been signing up for their weekly webinars that have had incredibly informative speakers sharing valuable information that we all need. Check it out!

version-3-navy

Refresh

I have mentioned this a couple of times, and it is mostly because I want to make sure that you guys are ready for this……2016 is the year of Refresh for me.

What does that mean? Coming soon, I will be rebranding and fusing together Emily Hudspeth + MMMUA to live under a new brand that is going to be awesome! I have been hard at work with a super talented designer to create a beautiful home for all of this info to live. There will be new resources and guides and I can’t wait to show it to you later this Spring.

  1. If you have purchased a guide from the Shop, those are getting updated.
  2. The Instagram page for MMMUA will go away and Emily Hudspeth will change to the new name and all posts will come from there. So join me there and follow along.
  3. I will deleting this email list and starting over fresh. Don’t worry, you will have a chance to opt in to the new list here before April.
  4. More to come!

RefreshCan you guys believe that its February already!?!?! Time to make the magic happen before busy season strikes again!

In case you missed it, please update your opt in if you want to continue to hear from me. Either unsubscribe or join our fresh start list here. 

xoxo

Emily

One thing at a Time

RefreshHappy New Year!!!!

Today was the first day both of my kids went to daycare. I feel like I am starting a whole new chapter, a whole new book really! 

Not just because its the new year but because I feel like we are in an entirely new season here. Both in my family life and for my businesses. While it is overwhelming at times, is truly exciting.

Are you on a mission to get your clutter under control so you can focus on your goals? Download this free resource here. 

Somethings that I am looking to ReFresh include the following…

  • Continue on my streak of Tidying Up, as mentioned in the previous post. I can’t tell you how liberating clearing the mess has been!
  • Updating the guides in the Shop. If you have already purchased one you will get the updates automatically. New ones will also be posted here soon!
  • New Guide for Kit Building! You will get that to your inbox!
  • New Coaching Sessions available so we can meet online and chat!

And what I am MOST EXCITED about….

A complete rebrand of both MMMUA and my blog as an artist, Emily Hudspeth. I am working with some amazingly talented, genius folks on this and I can not wait to share. Im not ready to let out all the good news just yet but I wanted to give you a little bit of a heads up so aren’t totally shocked when you see the name change as these two blogs merge.

Well, its more of a blend than a merge.

One of the the things I am most excited about is sharing the BTS process with you guys. I think it will really give you some great ideas and inspiration to watch me give my brand a facelift this year. 2016 is a PIVOT POINT for my brand.

It can be easy to get stuck in a rut and keep doing things the same old way when you have been doing this for as long as I have! Over the years, I have been pretty good about evolving as an artist, especially as my skills sharpened or location changed. The last few years I haven’t made any radical changes to my business since I was mostly focused on having my babies. Today they both started daycare a few days a week so I am really excited to have time to pour life back in to the business.

Keep your eyes peeled and let me know, either in the comments or by responding to the emails, what you love or don’t love about this process.

If you no longer want to receive emails, updates and resources from me please unsubscribe. I will be popping up in your inbox on Wednesdays.

Once the ReFreshed rebranded site is complete, I will ask you re-subscribe to the list so you will continue to hear from me.  I don’t want you to miss anything. Especially the fun prizes and giveaways I have to celebrate the transition!

Have you picked your one word or one concept to focus on for 2016? Please share it in the comments and let me know why you chose it.

Did you know I have a new free resource in the Shop that can help you get started on goal setting (and achieving) this year? Check it out here or on the Shop page. 

Bonus Points!-2

xoxo

silversignature

 

Name that Biz!

Naming your business 

This is one of the top five things I get asked to help people with when they are starting their business. Unfortunately, recommending a name for your business,  is pretty much impossible. Especially if I don’t know you, who you consider your ideal client to be and what your marketing strategy is.

Naming your business is important, and it does require some thought so take your time!

nameyourbusiness

Remember when I told you that your ideal client profile and the types of work you wanted to do were super important things for you to think about and that both would have a big impact over so many decisions in your business? Naming your business is a great example of one of those decisions you will have to make. Think of your ideal client and the services that you will offer.  If your ideal client is engaged and work you want to do is bridal, then name your business something that brides would be attracted to and want to hire.

You can use your name, but think about whether or not that will change during the course of your business. I started working as a makeup artist long before I met my husband and even though I was open to meeting a great guy, getting married and changing my name, it never occurred to me that I would be anything other than Emily Hudspeth.

So I invested a great deal of time and money, branding myself and my business as Emily Hudspeth, hair design and makeup artist. That is where you will find all information about my business. I am listed as Emily Hudspeth, LLC. My website is emilyhudspeth.com and all of my social media is /emilyhudspeth or @emilyhudspeth.

EH_BloggerHeader

Sure I could change all of those things but I have been know as Emily Hudspeth, a successful working makeup artist in 4 markets across the United States. If I just one day decide that I am going to be Mrs. Emily Greenwald, hair and makeup,  I would have to work really hard to people to recognize my branding under a new name.

Think about the long term goals of your business. Do you see yourself being the lead artist on every job that you book or do you want to have teams of artists that you can contract out to several events in a day. If you have plans of growing your business to be more than just yourself, that may be another reason to avoid using your first and last name. You should also consider whether or not you would want to sell your business to another artist one day. Using your own name makes selling to another artist a little more tricky.

Be original but don’t be so out there that it doesn’t make sense or people don’t get what you do.  A name like Glitter Girls, probably isn’t going to make people think of timeless, bridal beauty, but a name Your Big Day Beauty, may be more in line with that image.

You also don’t want to be so generic either. Certain names may be more in line with the type of client you are attracting but you don’t want to be one of 10,000 makeup groups with that name in the world because when people search you online, you will be lost in a confusing sea of people with the same name. Do a quick search and see how original the name you are thinking of actually is.

If your name is Betsy and you know you want to build a rocking business with awesome teams of artists who can go out do hair/makeup/nails/tanning/skin care/all things beauty for all types of special events, then maybe the perfect name for your business is Betsy’s Beauty Babes, or the Glamour Girls on the Go. You get the idea. Names like this paint a clear picture of a team of beauty experts that come to you!

You want a name that is unique but not crazy weird and clearly defines what you do. In today’s world, being known online is super important so you want people to find you.

What will your url be? Is it easy to spell? Will people be able to search for you easily in Google and find you. Make sure it sounds good when you say it outloud. Think of successful businesses like Whole Foods, it is pretty easy to understand what they are all about, even if you have never been in their store before. Brand names like Coca-Cola roll right off the tongue.

Here’s a little truth bomb for you. Spelling is important! Using slang or creative spelling of words will just make you harder to find. Naming your business something like “Painting Phaces” or “Glitta Gurl”  isn’t going to make you look unique or creative. It is not going to make set you apart in a positive way. It just makes people think you are unprofessional and can’t spell.

As far as what you should do to legally register that name as a business, you will need to check your local regulations and state laws to determine what steps you need to take to legally set up a business under that name. If you are in the United States, check with your Secretary of State’s office. Check in with a legal and tax professional for information on how to set up your business in the area that you plan to work.

While I am all about sharing my experiences and lessons that I have learned becoming a Money Making Makeup Artist, I am not capable of or interested in giving you legal or tax advice. Please seek out someone you trust that is local to you to help you with that.

Want to stay in the loop with the latest posts and guides that you can download from Money Making Makeup Artist? Subscribe to the email list and follow our Instagram page!

Did you subscribe?

Let us know what you are thinking about naming your business. Leave a comment and share your ideas and some insight on who your ideal client is and what your marketing plan will be.

Check out the Shop page for the latest downloads available. Buy the Ideal Client Guide and Market Yourself Guide together and save 10%. 

Buy Now!

Stay Focused! I’m proud of you!

silversignature

Artist Interview: Dee Dee Metzger

Back in March, I traveled to Los Angeles for the Makeup Show. It was an action packed weekend full of adventures. My head is still bursting with all the knowledge I absorbed and I’m still organizing my notes, processing everything I learned and outlining some good blog posts for you. (You can see my first recap here…more to come!)
When I was just about to board my flight back to Richmond. We were about an hour late boarding our red eye, headed to Charlotte, NC, where I was connecting to get home to Richmond. Sitting next to me was a super stylish chick and we struck up a conversation. In the back of my mind, I was thinking this girl has to be in hair/makeup/fashion. She was just too chic not to be! I had to ask and of course, she was a stylist. I grabbed her card and checked her out when I got home.
Meet my friend Dee Dee! Check her out here. Thanks for sharing your story Dee Dee!
How did you get started in the industry?
I started as an assistant at a hair salon as a junior in high school. I did one semester in college and missed the hair salon so badly. I went back and started cosmetology school.
What do you specialize in?
I’m most passionate about hair color!
What is your favorite part of the business? What do you think is the most challenging part? I work in a salon and I work as a freelance hairstylist in the movie and music industry.  The most challenging thing for me is to balance being with my family and traveling to work and leaving my family.
What do you love most about your work?
What I love most about my work is to see my work on the pages of a magazine, in a movie or on the red carpet!
photo-7
What is your favorite product or tool you can’t live without?
I can’t live without my Kevin Murphy ” Matte Texture Paste”, It can be used on every texture of hair!
20140302_151352
How do you stay excited, inspired or motivated?
I stay inspired as a hairstylist by constantly learning new things and studying my craft. A day of studying consist of me sitting in a book store for hours flipping through hair and art magazines.
photo-6
Who is another artist you admire?
Larry Sims is a artist I admire. I’ve always thought he was a great hairstylist. The way he expresses his creativity with Lupita Nyong’o hair is amazing, I now consider him to be a hair beast.
What advice or words of wisdom would you like to share with someone who is just getting started?
Continue to challenge yourself, if you get the call to do a style you’ve never done, be honest say you never have. be sure to also say if you’re willing to allow me to try I’m willing to take on the challenge, then stay up all night watching videos and then practicing using a mannequin until you master it.
photo-5
What advice would you give to someone at any point in their career?
As hairstylist we always have goals, we always have a desire to get to the next level. In our quest to be greater always share what you’ve learned with hairstylist that come behind you. What ever you give in life that’s what you get back. I’m willing to share everything I know about hair and I’m always meeting hairstylist that share new things I don’t know.
If you were not in this industry what would do you think you would do professionally instead?
I can’t imagine a life without Hair! My motto is “God first, family, then Hair”
What is next for you?
I don’t know in what order, but somewhere in my future I will win a Emmy or Oscar for hair. I will do hair for a Vogue cover!  I will be an ambassador for a major hair product company!
Thanks for sharing your story Dee Dee! You rock! If anyone out there has questions for Dee Dee, leave them in the comments and we can get that answered for you!

Artist Interview: Mikal Sky

Meet my fabulous makeup artist pal, Mikal Sky!

I met this awesome lady at The Makeup Show in L.A. in March. She is amazing and I am so grateful that she generously shared her story in the makeup biz with us. Check out here website and follow her on social media. She always has a fun project going! I wish we were on the same coast so we could do great things together. Why didn’t we know each other when I lived in Venice Beach!

Mikal Sky

1. How did you get started in the industry?
 I moved to LA in 1999 with a suitcase, my baby son on my hip with no real plan.  All I knew was that I couldn’t have a lucrative career as a make up artist in New Mexico.
 2. What do you specialize in?
I am self taught and dabble in everything from beauty and body painting to special effects and gore. I love editorial and making hot girls hotter, but there is something to be said for creating a monster that scares the hell out of people.
IMG_5340
3.  What is your favorite part of the business? What do you think is the most challenging part?
Los Angeles is the epicenter of glamour. This is were trends get made and stars are born. I am fascinated by the history and nostalgia of old Hollywood and I find the youth culture here fun, fresh and invigorating. Making a career here isn’t easy though, it’s a cut throat industry. Make up artists from around the world come here to compete for the same projects and it’s important to stand out.
4. What do you love most about your work?
There is nothing better to me that making cool art with talented like minded collaborators.  I love the dynamic of a film crew.  It’s amazing how a team of people can come together creatively to see the directors vision to the screen.
5. What is your favorite product or tool you can’t live without?
I adore my Make Up Forever Color Flash Palate and I can’t be on set without it. It’s fantastic for mixing a custom lipstick or quick special effects on the spot.  The RCMA VK #11 palate is my go to for foundation.  It’s highly pigmented so a little bit goes a long way and has the most beautiful coverage I’ve ever seen.
IMG_5611
 6. How do you stay excited, inspired or motivated? How do you continue to push, grow, evolve as an artist?
I am always searching for fresh talent to keep me inspired. If I am not booked, I find photographers and stylists to test with.  I spend a ton of time at special events and screenings which is very important for networking.  
The Make Up Show blew my mind this year. I got to meet and mingle with some of my make up heroes and pay homage to the god of all things make up, Kevyn Aucion. Plus, I came home with a bunch of fun new products to play dress up with.  I am looking forward to Monsterpalooza and taking a ton of workshops this year.
7.  What project/job/client are you most proud to have worked on?
One of the defining moments of my career was working with Britney. I was her personal MUA for the Gimme More music video and a couple of photo shoots.  She had just shaved her head and was getting a nothing but bad press.  She sabotaged the director by refusing to perform and follow the script.  So, what we got was her dancing on a stripper pole with her friends. It was an honest and playful performance during a very rough time and I am proud of how gorgeous she was.
 I have the most viewed horror short film on the internet with 20 million hits globally on all platforms.  It’s a two minute movie called Bedfellows that was shot in the director, Drew Daywalt’s home.  Kid’s were actually making videos of their friends reactions while watching it and posting those on the internet.
IMG_3868
8. Who is another artist you admire?
I have had the great pleasure of working with Sharon Gault since 2007.       She has opened a lot of doors for me.  I have gotten to work on David LaChapelle and Lady Gaga sets with her.  I have an artistic crush on James Vincent. He is such a dynamic speaker and commands the room with experience and New York wit.
9.  If you were not in this industry what would do you think you would do professionally instead?
I come from a family of artists and traders.  I lost my mother to cancer in February.  She was a painter, sculptor and seamstress.
My father was silversmith and visionary and created some unbelievable works out of silver and gold some of which I wear everyday. I feel so lucky to have my creative outlet and follow in my parents footsteps. If I wasn’t a make up artist,
I would own a vintage shop somewhere in the southwest or a curator at Graceland.
 10.  What is the biggest, craziest, scariest risk you have taken to make your dream come true or follow your passion? Did it work or not?
 For several years,  to supplement my income and help support my son, I worked as a set lighting technician in local 728.  I worked on everything from Dexter and Nip Tuck to huge movies and commercials. I learned lighting from some of the best gaffers in Hollywood.  That allowed me financial freedom and I was able to buy a 1966 Airstream that I tricked out and turned into my own custom make up trailer.
11. What is next for you?
 My ducks are in a row and I’ve got a five year plan. My handsome son graduates from high school next year and I’ll have a lot to do with my new found freedom.

IMG_3613

Do you have questions for our featured artist, Mikal Sky? Leave them in the comments and we will get them answered for you!

Artist Interview: Liza Macawili Ramos

Happy New Year! Who is excited about 2014!?!? I know I am!

One of the things I am most excited about is the monthly artist interviews that I have planned to share with you. First up is Liza Macawili and she has a wealth of information to share with you. The questions that I asked only scratch the surface and I have a million more to ask. I hope to record an interview for a YouTube video and find out more.  If you have a question, post it in the comments and I will add it to my list!

Meet Liza!

BW Headshot 2013

How did you get started in the industry? 

I was a dancer in my former career.  Dancers don’t always have the luxury of a makeup artist.  I learned makeup for theater and the other dancers would line up and ask if I could do their makeup.  After high school, I auditioned for my college dance program.

I didn’t make the cut and all I wanted to do was dance, so I dropped out of school and thought I needed to do something with myself to be productive so I went looking for a job.  I saw an ad in the paper looking for makeup artists for a glamour photography studio named Freeze Frame (later bought out by Glamour Shots).  I thought I would give it a shot.  I scored an interview and brought in one of my friends as my makeup model.  They hired me on the spot. I went through their training, learning their style of makeup, hair and wardrobe.  They liked me and my work and they put me on their artist team.  I was doing fashion shows and events for them and my first big makeup job was on “The Sally Jesse Raphael Show: Gulf War Makeovers.”  I was 19 at the time!

Working at the Sally Jesse Raphael Show with the Freeze Frame team.

Working at the Sally Jesse Raphael Show with the Freeze Frame team.

After a year of working with Freeze Frame, I decided to get some formal training and I went to cosmetology school to get my esthetician license.  But I still wanted to dance so while I was in school I auditioned for a few shows and I booked them!   After I got my esthetics license I continued with my dance career, and makeup became my side job.  When I retired from dance 10 years later, I worked in salon for a while, but it wasn’t for me.  I quit my salon job and called every photographer in the phone book (this was pre-internet).   I have been freelancing ever since.  I started doing makeup in 1990 and I have been freelancing full time since 2002.

Dance PIc backstageWhat do you specialize in?

I started off mainly doing glamour makeup because that was what I was familiar with. Luckily I connected with a publishing company with several car magazines under it’s umbrella so I have over 70 magazine covers in the automotive industry.  But when I connected with a beauty brand I started working in beauty for hair and fashion shows.  Just recently, I started working on zombies a lot.  So I do a little bit of all of that.  It’s great because it keeps the makeup jobs fresh.  When I get bored of doing too much commercial work a glamour shoot will come along, and when I do too much of that some zombie work will come along.  It’s a great balance.

What is the coolest client or gig you’ve ever landed?

One of my favorite jobs was working with Snoop Dogg for the cover of Lowrider Magazine.  I had actually gone to high school with Snoop and even entered and won a Halloween costume contest with him, so it was fun to see him again.  I brought my yearbook for him to sign!

Snoop Dogg, Esther and Toni shot by Reinaldo Robinson for Lowrider Magazine

Snoop Dogg, Esther and Toni shot by Reinaldo Robinson for Lowrider Magazine

What do you love most about your work?

What I love most about my job as a freelance makeup artist is I feel like I get paid to hang out.  Of course there are times when I have to work with difficult personalities but my regular clients have become like family and I get to work with a lot of the same talent.  I used to love the travel, and I have been fortunate to see much of the world through dance and makeup, but now I love staying home with my family. I now enjoy working e-commerce the most because of the regular hours.

What is your favorite product or tool you can’t live without?

I have so many favorite products, but one product I use at most my shoots is Koh Gen Do cleansing water.  I use it to prep the skin and it’s a great makeup remover also.  I love how it takes off that leftover mascara and eyelash glue from the night before.

What was your biggest challenge in getting started?

I think the biggest challenge getting started is learning how to budget!  Sometimes corporate clients take 3 months to pay, and every now and then they take even longer!  You really have to learn how to pay your bills and save some money in case your invoices get backed up.  I’ve had no money in my account and thousands of dollars just floating around in the system, with no access to it.

How do you stay inspired or motivated?

I stay inspired by looking at art and fashion.  I have several subscriptions to fashion magazines. I do a lot of web surfing.  I look at stylist agencies talent to see what they are doing.  I enter competitions often so I can produce art the way I want, without an art director or creative director looking over my shoulder.  I test as often as my schedule allows.   I stay motivated because you can never get comfortable as a freelancer.  Although I have several long term clients, you never know when they decide they want to go in a different direction, or try some “fresh” talent.  I have learned that clients always come back, but there might be a lull before they call again, so you better have a diverse roster of clients to keep busy!  It’s like that saying, “don’t have all your eggs in the same basket!”

What advice or words of wisdom would you like to share with someone who is just getting started?

Be fearless.  Work outside your comfort zone.  Network with artists with like minds and work ethics. Work with other makeup artists.  I love working on makeup teams.  I learn so much from everyone.  Go to makeup workshops to learn new techniques.  Test often with quality models, photographers and stylists.  Some of my best clients came from networking at test shoots.  Be punctual and prepared.

A HUGE thanks to my girl, Liza. Want to know more about her, follow her here:

Twitter:  www./twitter.com/lizamakeup
Skinhead Rob, Travis Barker & Yelawolf at Camp Tilly's concert

Skinhead Rob, Travis Barker & Yelawolf at Camp Tilly’s concert

Jade Corinne shot by Sean Armenta

Jade Corinne shot by Sean Armenta

 

Editorial for Mod Magazine shot by Mark Sacro.  Styled by Tiffani Chanel, Hair & Art direction by Nico Sceigel.

Editorial for Mod Magazine shot by Mark Sacro. Styled by Tiffani Chanel, Hair & Art direction by Nico Sceigel.

Leilene Summum
Leilene Ondrade in Summum Magazine shot by Brian B. Haynes.
Lowrider SombreroCinco De Mayo Cover
Cinco De Mayo Cover for Lowrider Magazine shot by Beto Mendoza.
Lowrider Covers

Lowrider Covers

Rachel Red 2 Cement Loft BTS 
 Nationalist Magazine editorial shot by Don Cunanan. Behind the scenes for an editorial with Nationalist Magazine.
Shirley Gordon Gold
Journey to Gold Wella Interview photoshoot by Nick Berardi for hair stylist Shirley Gordon.
Do you have any questions for Liza? Post them in the comments!

Did you think this was helpful? Tweet itout so your friends can be inspired too!

 

 

 

 

 

 

Hanna Ashbaugh- Wardrobe Stylist

Keeping with the monthly guest artist post (remember Chris and Cryss?), allow me to introduce the fabulous Hanna Ashbaugh. Hanna is a wardrobe stylist and her work is an important visual element in the overall look of photo and video production. A wardrobe stylist builds their career in a very similar way to hair and makeup stylist, so take a minute to learn from her experience.

aj-kane_120620_hanna-lee-style_110

Share Hanna’s story with anyone you know who is just getting started in the industry. Tweet it out by clicking here.

When did you get started in the industry?

I began right after I graduated college.  I came from a very entrepreneurial family and really was raised in a mindset that anything was possible.  My brother asked me what I wanted to do. There wasn’t any hesitation: I wanted to be a personal shopper.   I had totally unreal expectations though and had a difficult start.  I had no business background, I was pretty clueless where/how to begin.

What do you specialize in?

I am a wardrobe stylist in the commercial and print advertising world.  I also am a personal shopper for busy women that want to look polished in 20 minutes or less.

Gintas_0302_Katie26256

What do you love most about your work?

 I love both worlds of wardrobe styling. I love working with a crew of people on the advertising jobs because there is SO much that goes into that one shot or that final 30 second commercial. It’s exciting to be part of a team and see an end result.  On the other hand- I love my independent clients.  Honestly, I feel like they are my friends and we’re laughing about a horrible piece of wardrobe they’re still holding on to from 8 years ago , yet they haven’t worn it.  I love hearing about their love stories and their lives. Being in someone’s closet and wardrobe is an intimate experience.  I love that. 

What is your favorite product or tool that you couldn’t live without?

My favorite product or tool that keeps me sane are my rolling racks and steamer! I use those constantly.  It’s the simple things that make my job easier:)

What was your biggest challenge with getting started?

My biggest challenge to get into the advertising field: actually getting IN.  The photographer I was working with on my very first website for before/after pictures (which, by the way, were a total mess) I had mentioned I was interested in styling advertising, she told me her aunt’s best friend did that and we should chat. It took me 6 months to actually reach this woman, she was so busy and she had an assistant at the time (by the way- I said I would work for free, I really just wanted to get the experience. She said “no no, we’ll get you paid.”  Once I finally had my first job with her, wow.  She is one of the kindest, most talented women I know.   Her work ethic, personality, everything. I feel like I got so lucky.

And- I am glad I didn’t stop calling after the 5th month! It’s important to keep going. so important!

Similar, of course my biggest challenge getting independent clients was again, getting actual clients.  It started small.  And I began getting more and more clear on whom my clients were and the market I was serving.  Especially after I took Marie Forleo’s B-School.

andy goodwin photographer photography producer Melanie Trombley chicago los angeles Gyro HSR USG advertising  tub

How do you stay inspired and motivated?

There were (sometimes still are) days as a freelancer that I wanted to quit. Sometimes I dreamt of how nice it would be to clock in and clock out. To receive the same amount (paycheck) every two weeks.  Insurance.  Mostly all the admin stuff taken care of- but, the lifestyle I want and my passion, it’s impossible to lose or let go of.  Wardrobe will always be a part of me.

And stay in conversation, surround yourself with positive people, people that will push you and help you grow.  I think that is HUGE.  Also, know and understand the job.  On commercial gigs I have stood in one spot and practically steamed wardrobe for 6 hours straight.  Or know you’ll be hauling 50 plus pounds up the stairs to see your client.  It’s definitely not glamorous or fun all of the time!  Have realistic expectations.

_RBD9974 (1)

What is your biggest piece of advice for  people just starting out?

Intern, intern, intern! Practice, do what you need to do to get your work in front of people.  Have a really fabulous, kind and thoughtful e-mail or call ready when you are reaching out to potential employers.

I cannot tell you how many ridiculous e-mails I receive that are so generic, have grammatical errors or look as if they were typed on an IPhone in 2 minutes.   I am not saying you need to be perfect (you may make a spelling error or two, it happens) but re-read your e-mail.

If you were reading or hearing your correspondence, would you be inspired to hire you?

I also recommend getting portfolios together so you can send a sample of your work when you are reaching out.  There are always photographers looking to build their portfolios.  Exchange and swap ideas.   Be kind.

HLS-logo-web-ready-200pxwidth-1

Thanks Hanna for sharing your industry insight! To keep up with Hanna, check our her website and other social medial links below. 

Instagram: hannaleestyle

How to set up your own freelance makeup artist business?

How can you set up your own beauty business like me?
EH_BloggerHeader
As a passionate make up artist, you have probably dreamed of running your very own beauty business. I am here to help you along the path to your dream career by offering a few useful tips on how to start up your own mobile beauty business.

Declare yourself self employed 
The first thing you need to do is register yourself as self employed. So before you get distracted by Facebook, games  or make up websites, go online to find the appropriate application form which will allow you to register for National insurance, tax and VAT. This will not only help you with your tax preparation, but also secure you as a legal business entity.

Market Research 
Researching the local competition is a great way to find out what other artists are charging and what services and treatments they are offering. Your aim is to offer something unique from other beauticians, making your business stand out from the others. Why not try advertising a loyalty card scheme where the customer receives a free treatment after 5 paid ones?

Equipment 
You will be travelling to various clients houses which means your equipment should be portable, light and easy for you to carry up a flight of stairs if necessary. There are specialist suppliers which sell portable beauty equipment such as fold up tables, portable make up brush bags and slimline mirrors.

Treatments 
Make your business stand out from the crowd by including unique make up treatments. As well as offering wedding and party make up services, why not offer something like a make up pamper party, or make up tutorials?

Social media 

You can boost your businesses publicity by creating your own Facebook page and Twitter account. Keep it updated with special offers, photographs and make up tips and always respond to a customer as soon as you can. Encourage your clients to leave comments and reviews on your Facebook page and offer special discounts to Facebook fans. Customers will like the fact they can quickly book an appointment with you by sending a message via Facebook, rather than having to call up.