How to set up your own freelance makeup artist business?

How can you set up your own beauty business like me?
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As a passionate make up artist, you have probably dreamed of running your very own beauty business. I am here to help you along the path to your dream career by offering a few useful tips on how to start up your own mobile beauty business.

Declare yourself self employed 
The first thing you need to do is register yourself as self employed. So before you get distracted by Facebook, games  or make up websites, go online to find the appropriate application form which will allow you to register for National insurance, tax and VAT. This will not only help you with your tax preparation, but also secure you as a legal business entity.

Market Research 
Researching the local competition is a great way to find out what other artists are charging and what services and treatments they are offering. Your aim is to offer something unique from other beauticians, making your business stand out from the others. Why not try advertising a loyalty card scheme where the customer receives a free treatment after 5 paid ones?

Equipment 
You will be travelling to various clients houses which means your equipment should be portable, light and easy for you to carry up a flight of stairs if necessary. There are specialist suppliers which sell portable beauty equipment such as fold up tables, portable make up brush bags and slimline mirrors.

Treatments 
Make your business stand out from the crowd by including unique make up treatments. As well as offering wedding and party make up services, why not offer something like a make up pamper party, or make up tutorials?

Social media 

You can boost your businesses publicity by creating your own Facebook page and Twitter account. Keep it updated with special offers, photographs and make up tips and always respond to a customer as soon as you can. Encourage your clients to leave comments and reviews on your Facebook page and offer special discounts to Facebook fans. Customers will like the fact they can quickly book an appointment with you by sending a message via Facebook, rather than having to call up.

Guest Artist Interview, CryssWin Beauty

In order to keep everyone inspired, I am going to do a monthly feature of a successful artist and their story of breaking into the business. You have heard all about how I got started and last month I shared Chris’s story. Now, allow me to introduce the talented Crystal Winstead, as the founder,  of CryssWin Beauty.
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Do you know someone who would be inspired by Crystal’s story? Click here to tweet and share! Make sure that you and your friends put in your email above to get free tips for creating an amazing pro makeup artist kit and stay updated on the #mmmua news.
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How did you get started and what brought you to the beauty industry?
I was always fashionable as a child, so that was a gift..and I decided to take my talents to NYC because I had 2 goals in life, 1, to do what i love to do as a job and way to create income, and 2, to maximize the income level as much as possible, and what better way was it to live in a fashion capital, and 1 of the most profitable cities in the world!! NYC!! So I packed up and moved to NYC to become a fashion stylist! I accomplished that, & would curiosly be intrigued by the lives of the people on video or photography set! I’d be like, “hmmm, I wonder how it is to have their job”..whether it was the photographer, model, makeup or hair stylist. I’ve modeled before but honestly I still am curious about hair & photography, however Makeup spoke to me. I admired how, unlike me, they carried small cases to the green room unpacked, packed back up, and were off…lol!! Meanwhile, I had loads of bags, shoes, accessories, etc. to prep for & pack up at the end of session. After fashion styling became a stalemate for me, I got the inkling to explore makeup while listening to an audiobook, “101 Power Thoughts,” that suggested that I be courageous enough to try a new career!! I found a quick makeup course, and, the rest was history…
What do you specialize in? (events, production, in studio work, hair or makeup, both?)
My specialty is enhancing natural beauty from the inside out! Meaning, I inspire self-reflection & self-empowerment while I apply makeup to the face.
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What is the coolest client or gig you have ever landed?
My favorite was & is studying under Emmy Award winning Elena George, assisting her with Good Morning America’s Robin Roberts’ makeup at the top of the morning! They are both beautiful women! The biggest gig was applying makeup for Samuel L. Jackson’s wife, LaTonya Richardson…she was so humble & amazing!!
What product or tool is your favorite, can’t live without?
The products I can’t live without are my M.A.C. Eyebrow Pencils and M.A.C. Prolongwear Concealers, I love them!!
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What was the biggest challenge to starting your own freelance business? How do you stay motivated?
The biggest challenge is believing in one’s self! Understanding that your best is your best at that particular time! The second challenge is relying on the business aspect, like accounting, marketing, staff, etc., and not just the creativity of makeup art itself!
I stay motivated because I no longer chase a dream, I allow my passion to lead me;) It drives me and tells me what I need to know at all times!! So, the same goes for you, believe in you, keep taking action everyday, no matter how small, & let your passion live through you! You can do it!
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Want to know more about CryssWin Beauty?
CryssWin Beauty is now based in Virginia & frequenting New York City for business and education! She can be reached at:
Crystal Winstead , the face of CryssWin Beauty, is a Professional Makeup Artist & an advocate of Tyra Banks’ “Beauty Inside & Out: B.I.O. Campaign”. A Virginia-bred supernova, she’s pushed past VA’s & state’s limits, & made a name for herself in New York City’s fashion & beauty industry. Frequent childhood dreams of being an artist, rapidly consumed her mind… thus, making it a reality became pivotal!!! Basking in the works of renowned makeup artists, Sam Fine, Bobbi Brown, Petra Alexandra & Kevyn Aucoin, made specializing in natural beauty makeup second-nature. Commitment to excellence and self-confidence is the virtue celebrated with each brush stroke. Her career has led her to working with NY Fashion Week, web & print publications, TV stations, & beauty and bridal services. She’s available for red carpet, special events, lessons, and print advertisements.
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some of the photo credits for the attached images in this email:
PHOTOGRAPHY
richard davis