Artist Interview: Mikal Sky

Meet my fabulous makeup artist pal, Mikal Sky!

I met this awesome lady at The Makeup Show in L.A. in March. She is amazing and I am so grateful that she generously shared her story in the makeup biz with us. Check out here website and follow her on social media. She always has a fun project going! I wish we were on the same coast so we could do great things together. Why didn’t we know each other when I lived in Venice Beach!

Mikal Sky

1. How did you get started in the industry?
 I moved to LA in 1999 with a suitcase, my baby son on my hip with no real plan.  All I knew was that I couldn’t have a lucrative career as a make up artist in New Mexico.
 2. What do you specialize in?
I am self taught and dabble in everything from beauty and body painting to special effects and gore. I love editorial and making hot girls hotter, but there is something to be said for creating a monster that scares the hell out of people.
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3.  What is your favorite part of the business? What do you think is the most challenging part?
Los Angeles is the epicenter of glamour. This is were trends get made and stars are born. I am fascinated by the history and nostalgia of old Hollywood and I find the youth culture here fun, fresh and invigorating. Making a career here isn’t easy though, it’s a cut throat industry. Make up artists from around the world come here to compete for the same projects and it’s important to stand out.
4. What do you love most about your work?
There is nothing better to me that making cool art with talented like minded collaborators.  I love the dynamic of a film crew.  It’s amazing how a team of people can come together creatively to see the directors vision to the screen.
5. What is your favorite product or tool you can’t live without?
I adore my Make Up Forever Color Flash Palate and I can’t be on set without it. It’s fantastic for mixing a custom lipstick or quick special effects on the spot.  The RCMA VK #11 palate is my go to for foundation.  It’s highly pigmented so a little bit goes a long way and has the most beautiful coverage I’ve ever seen.
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 6. How do you stay excited, inspired or motivated? How do you continue to push, grow, evolve as an artist?
I am always searching for fresh talent to keep me inspired. If I am not booked, I find photographers and stylists to test with.  I spend a ton of time at special events and screenings which is very important for networking.  
The Make Up Show blew my mind this year. I got to meet and mingle with some of my make up heroes and pay homage to the god of all things make up, Kevyn Aucion. Plus, I came home with a bunch of fun new products to play dress up with.  I am looking forward to Monsterpalooza and taking a ton of workshops this year.
7.  What project/job/client are you most proud to have worked on?
One of the defining moments of my career was working with Britney. I was her personal MUA for the Gimme More music video and a couple of photo shoots.  She had just shaved her head and was getting a nothing but bad press.  She sabotaged the director by refusing to perform and follow the script.  So, what we got was her dancing on a stripper pole with her friends. It was an honest and playful performance during a very rough time and I am proud of how gorgeous she was.
 I have the most viewed horror short film on the internet with 20 million hits globally on all platforms.  It’s a two minute movie called Bedfellows that was shot in the director, Drew Daywalt’s home.  Kid’s were actually making videos of their friends reactions while watching it and posting those on the internet.
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8. Who is another artist you admire?
I have had the great pleasure of working with Sharon Gault since 2007.       She has opened a lot of doors for me.  I have gotten to work on David LaChapelle and Lady Gaga sets with her.  I have an artistic crush on James Vincent. He is such a dynamic speaker and commands the room with experience and New York wit.
9.  If you were not in this industry what would do you think you would do professionally instead?
I come from a family of artists and traders.  I lost my mother to cancer in February.  She was a painter, sculptor and seamstress.
My father was silversmith and visionary and created some unbelievable works out of silver and gold some of which I wear everyday. I feel so lucky to have my creative outlet and follow in my parents footsteps. If I wasn’t a make up artist,
I would own a vintage shop somewhere in the southwest or a curator at Graceland.
 10.  What is the biggest, craziest, scariest risk you have taken to make your dream come true or follow your passion? Did it work or not?
 For several years,  to supplement my income and help support my son, I worked as a set lighting technician in local 728.  I worked on everything from Dexter and Nip Tuck to huge movies and commercials. I learned lighting from some of the best gaffers in Hollywood.  That allowed me financial freedom and I was able to buy a 1966 Airstream that I tricked out and turned into my own custom make up trailer.
11. What is next for you?
 My ducks are in a row and I’ve got a five year plan. My handsome son graduates from high school next year and I’ll have a lot to do with my new found freedom.

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Do you have questions for our featured artist, Mikal Sky? Leave them in the comments and we will get them answered for you!

Why Investing in Your Business is Crucial for Success

What is the most important thing that you should do if you want to be a successful, money making makeup artist? Invest time and money in developing both your business and yourself as an artist! I believe that the best way to do that is by furthering your education.

As a education/travel/beauty junkie, I am over the moon excited about my upcoming trip to LA for the Makeup Show in March. Its been 4 years since my last trip to LA and I can’t wait to soak up everything I can. Its going to be a world wind adventure but I have never been more ready.

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Last year I dropped into the Makeup Show in New York City and I have been dying to get back ever since! I was actually not planning to go the show the first time. I was headed up to NYC on the train from Richmond when I realized that the Makeup Show was that weekend. I was lucky enough to get to the show for a few hours one day and it was like stepping into a makeup artists dream! There was so much information to take in and products to buy.  Since it was a last minute opportunity, I wasn’t able to plan ahead and be able to experience everything there was to offer.

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The Makeup Show The Makeup Show- NYC

This year is different, I do not want to miss a thing! I am flying to Los Angeles for the first of the 2014 shows and I have been studying the website and blog every day, working on my plan of attack. There are some products I want pick up, there are great brands there with tons of specials that make it great for restocking your kit. I’m particularly excited to hit up the Crown Brush table!

Some of the brands that will be on hand include: Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsors: Crown Brush, Temptu PRO. Silver Sponsors: Obssessive Compulsive Cosmetics, Nars Cosmetics, and Supporting Sponsors: Pinnacle Cosmetics, Smashbox, and Ruby Makeup Academy.  For a complete list of participating brands, educational speakers, schedule of events and prices, please visit their website for more details

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The Makeup Show has so much to offer to both beginners and the seasoned pro. You can take advantage of  basic seminars, networking, and hands-on workshops and seminars.  With your ticket purchase, you can access the exhibitor floor where most brands are offering their Pro Artist discounts, the seminar space, the Keynote and Business Forums. For an additional fee you can take part in the Hands-On Workshop and really dig deep into specific topics you want to learn more about.  You should also check out the Focus Series, which is all about kit building. Now that I have been able to go thru the event schedule I have outlined everything that I want to see. What would be your must see speaker or seminar?

You are probably already following the Makeup Show on Instagram, and if you are not you should be! Every day they post something that gets me a little more excited to get there. Just last week they announced this year’s contest, RE-Making Faces, inspired by industry icon Kevyn Aucoin. I have already put my team together and we are planning our photo shoot now. Are you going to submit an image? Let me know so I can cheer you on at the show.

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Another good tidbit that I picked up from following the Makeup Show on Instagram is this link to Buzzfeed’s List of the 18 coolest makeup artists you should be following on Instagram. I would love to make this list one day, how about you?

If you are going to be attending the Makeup Show in Los Angeles, let me know so we can meet up and catch a speaker together. If you can’t go, I will be taking very detailed notes and coming back to share everything I possibly can with you. Please let me know (in the comments below) if there is a specific topic you would like me find out more and share with you. Hopefully I can even interview some of the artists, they are some of the best in the biz!

Remember that education is an ongoing process and there will never a time when you don’t still have so much to learn. What is the #1 thing you want to learn more about this year? Let me know in the comments! And learn more about the Makeup Show  and purchase your tickets here. Follow me on Instagram and Twitter to keep up with my Makeup Show adventures this year.

Don't ever forget this!

Don’t ever forget this!

Start Here

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There is something about this time of year that makes it feel like a good time to start a new project. Maybe its back to school time or the change in the season, who knows. But I always feel like this is the time to push to get things done that I want to start/finish by the end of the year.

So here we are. That is probably why I decided to do the Fall Workshop now, a new group started today. I am really excited for everyone who is going thru the course this time. As usual, we have people at different stages of their career. Some who have just started to get serious about taking their passion for makeup into a full fledged business, some who have been working artists but want to drive their businesses to the next level.

I’m excited for each of the workshop participants and honored that they are allowing me to be a part of their journey. As I spent some time talking with one of the artists today, I was reminded that I am often overwhelmed with the excitement of starting something new. I am sometimes so excited that I don’t know where to start so I freeze up, not sure which move to make first. Sometimes I skip the first 10 steps and jump ahead, but then have to go back and put the foundation in place. Both (freezing up and jumping ahead) expend a lot of energy without much pay off.

You can think of a million excuses for why you aren’t ready to start. (Waiting to have more time or more money is a terrible excuse!) Every success story starts with someone taking the first step. Maybe reading this will prompt you to start what you have been thinking about for some time.

No one ever regrets taking those first steps. Yes, it can be scary, but more often than not the regrets come from NOT making that move. For the longest time, I wanted to start a YouTube channel. I would always think about how cool and fun it would be to make tutorials about hair and makeup. I had a million excuses, like not having time or knowing how to do it. Then one day, I saw that L’Oreal had a contest to find the next beauty guru.

That L’Oreal contest gave me the push to just do it! I filmed my first ever video on my iMac and learned to edit it in iMovie in less than a week. Since Ive started, I’ve learned a lot about editing and iMovie tricks. This is where I started and I am glad I took the plunge to do something that I had been putting off for a very long time.

What I have learned, in business and life, is that the first step is to just START. As you keep going, you will improve and get closer to what was once a dream. Since I started the YouTube channel, it has improved. I look forward to growing that audience more. Subscribe to the channel and give it a thumbs up if you like the video!

Simple enough, right? Start where you are build a foundation to support the goal that you are working toward. I challenge you today to take that step.

If you would like some support/accountability, I challenge you to leave a comment with your goal and what your first steps will be. I will be your cheerleader and you can support each other. Ready, set, go!

Do you agree? Or do you just feel like Tweeting it from the rooftops? Click here to Tweet it Out!

Shouts out to my friend Laura from My Newest Addiction blog. I got the fortune cookie pic from her Instagram.

 

Enter to Win Your Spot in the September Workshop

Hey! Join me for the upcoming MMMUA workshop. You can snag a free spot (valued at $795!) by entering to win here. For more info on what it includes and how it works, see the work with me page here.

The giveaway will run thru Monday September 2nd and there so many ways to enter to make sure to rack up all the points you can! Registration will end September 14, unless we fill up. There are 4 spaces left so if you want to snag one head over here and register now and you can get the extra one on one support (valued at $350).

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The first 2 entries are mandatory and worth 5 points! Once those are done, you can have many more optional entries to increase your chances of winning! Some you can do every day!

The video says its a 3 week program (that was the one we did earlier this year), but the September group will be 6 weeks! So its a $795 value instead of the $395:)

This is a fun one, right! The mandatory entries are easy (and the optional ones are even easier and give you bonuses to increase your chances!).

First things first

  • Get on the email list (you get even more fun freebies that way!)
  • Subscribe to the YouTube channel and like this video.

Create a 1-2 min video response. Get creative, show your personality! Include the link to this giveaway so people know what you want to win. This is optional but for MAJOR points.

I want to see the entry with the most spark and enthusiasm, promote it and encourage your friends to watch it and like it, send them over to like my channel. You can use still photos and voice over, you can be in the video or it can a voiceover featuring your cat or your makeup brushes. Or your cat using your makeup brushes. Whatever. 
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In your video tell me what you love most about being a makeup artist and how I can help you build the business of your dreams.

 

 

Part 1 of the Building Your Kit series

You are ready to be a Money Making Makeup Artist, right? First things first, you are going to need to start building your kit. This is process. It doesn’t happen overnight or all in one day. Since its a process, I will break it down in a series of blog posts. Lets get started….

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Step one… Drop your name and email above this post (under the logo) and get on the VIP list. You will not only get my list of must have basics and a list of all the Pro Discounts that major brands offer and how to apply for them, but I will send you tips and tricks as I update this blog.

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Step 3…Yep, you guessed it… we are going back to that crucial first step I always tell you is the starting point for making decisions. Before you can decide what products and tools you will need, you need to understand who your ideal client is and what they will want you to do for them.

Will you be working with brides, commercial advertising, film and television clients, special events? Will you be traveling and what kind of set/locations will you be on? While it can be so much fun to go out and buy all the fun eye shadows, lipcolors, pencils and brushes on the market, you will need products that will get the job done and be sustainable. 

Focus on buying what you NEED, not what looks fun. Once you get the basics down (you did step one and snagged my list of basics, right?), you can get a little more advanced and  have a little fun.

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This is a huge (and super important!) investment of time and resources so choose wisely. Start by getting clear on your ideal client. If you haven’t done this yet, create your ideal client profile. Yep, I want you to put it to paper so you can get a strong visual of who this person is. We dig really deep into this in the workshop, so let me know if you need some help and we can all do it together.

You can totally buy a starter kit. However, that kit may come with lots of things you don’t need (for YOUR ideal client) and not enough of what you do. So work on creating a custom bag of tricks that will set you apart as the true professional.

Are you ready to get started? Go work on that detailed description of your ideal client and I will back with what comes next!

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

Hanna Ashbaugh- Wardrobe Stylist

Keeping with the monthly guest artist post (remember Chris and Cryss?), allow me to introduce the fabulous Hanna Ashbaugh. Hanna is a wardrobe stylist and her work is an important visual element in the overall look of photo and video production. A wardrobe stylist builds their career in a very similar way to hair and makeup stylist, so take a minute to learn from her experience.

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Share Hanna’s story with anyone you know who is just getting started in the industry. Tweet it out by clicking here.

When did you get started in the industry?

I began right after I graduated college.  I came from a very entrepreneurial family and really was raised in a mindset that anything was possible.  My brother asked me what I wanted to do. There wasn’t any hesitation: I wanted to be a personal shopper.   I had totally unreal expectations though and had a difficult start.  I had no business background, I was pretty clueless where/how to begin.

What do you specialize in?

I am a wardrobe stylist in the commercial and print advertising world.  I also am a personal shopper for busy women that want to look polished in 20 minutes or less.

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What do you love most about your work?

 I love both worlds of wardrobe styling. I love working with a crew of people on the advertising jobs because there is SO much that goes into that one shot or that final 30 second commercial. It’s exciting to be part of a team and see an end result.  On the other hand- I love my independent clients.  Honestly, I feel like they are my friends and we’re laughing about a horrible piece of wardrobe they’re still holding on to from 8 years ago , yet they haven’t worn it.  I love hearing about their love stories and their lives. Being in someone’s closet and wardrobe is an intimate experience.  I love that. 

What is your favorite product or tool that you couldn’t live without?

My favorite product or tool that keeps me sane are my rolling racks and steamer! I use those constantly.  It’s the simple things that make my job easier:)

What was your biggest challenge with getting started?

My biggest challenge to get into the advertising field: actually getting IN.  The photographer I was working with on my very first website for before/after pictures (which, by the way, were a total mess) I had mentioned I was interested in styling advertising, she told me her aunt’s best friend did that and we should chat. It took me 6 months to actually reach this woman, she was so busy and she had an assistant at the time (by the way- I said I would work for free, I really just wanted to get the experience. She said “no no, we’ll get you paid.”  Once I finally had my first job with her, wow.  She is one of the kindest, most talented women I know.   Her work ethic, personality, everything. I feel like I got so lucky.

And- I am glad I didn’t stop calling after the 5th month! It’s important to keep going. so important!

Similar, of course my biggest challenge getting independent clients was again, getting actual clients.  It started small.  And I began getting more and more clear on whom my clients were and the market I was serving.  Especially after I took Marie Forleo’s B-School.

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How do you stay inspired and motivated?

There were (sometimes still are) days as a freelancer that I wanted to quit. Sometimes I dreamt of how nice it would be to clock in and clock out. To receive the same amount (paycheck) every two weeks.  Insurance.  Mostly all the admin stuff taken care of- but, the lifestyle I want and my passion, it’s impossible to lose or let go of.  Wardrobe will always be a part of me.

And stay in conversation, surround yourself with positive people, people that will push you and help you grow.  I think that is HUGE.  Also, know and understand the job.  On commercial gigs I have stood in one spot and practically steamed wardrobe for 6 hours straight.  Or know you’ll be hauling 50 plus pounds up the stairs to see your client.  It’s definitely not glamorous or fun all of the time!  Have realistic expectations.

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What is your biggest piece of advice for  people just starting out?

Intern, intern, intern! Practice, do what you need to do to get your work in front of people.  Have a really fabulous, kind and thoughtful e-mail or call ready when you are reaching out to potential employers.

I cannot tell you how many ridiculous e-mails I receive that are so generic, have grammatical errors or look as if they were typed on an IPhone in 2 minutes.   I am not saying you need to be perfect (you may make a spelling error or two, it happens) but re-read your e-mail.

If you were reading or hearing your correspondence, would you be inspired to hire you?

I also recommend getting portfolios together so you can send a sample of your work when you are reaching out.  There are always photographers looking to build their portfolios.  Exchange and swap ideas.   Be kind.

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Thanks Hanna for sharing your industry insight! To keep up with Hanna, check our her website and other social medial links below. 

Instagram: hannaleestyle

How to set up your own freelance makeup artist business?

How can you set up your own beauty business like me?
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As a passionate make up artist, you have probably dreamed of running your very own beauty business. I am here to help you along the path to your dream career by offering a few useful tips on how to start up your own mobile beauty business.

Declare yourself self employed 
The first thing you need to do is register yourself as self employed. So before you get distracted by Facebook, games  or make up websites, go online to find the appropriate application form which will allow you to register for National insurance, tax and VAT. This will not only help you with your tax preparation, but also secure you as a legal business entity.

Market Research 
Researching the local competition is a great way to find out what other artists are charging and what services and treatments they are offering. Your aim is to offer something unique from other beauticians, making your business stand out from the others. Why not try advertising a loyalty card scheme where the customer receives a free treatment after 5 paid ones?

Equipment 
You will be travelling to various clients houses which means your equipment should be portable, light and easy for you to carry up a flight of stairs if necessary. There are specialist suppliers which sell portable beauty equipment such as fold up tables, portable make up brush bags and slimline mirrors.

Treatments 
Make your business stand out from the crowd by including unique make up treatments. As well as offering wedding and party make up services, why not offer something like a make up pamper party, or make up tutorials?

Social media 

You can boost your businesses publicity by creating your own Facebook page and Twitter account. Keep it updated with special offers, photographs and make up tips and always respond to a customer as soon as you can. Encourage your clients to leave comments and reviews on your Facebook page and offer special discounts to Facebook fans. Customers will like the fact they can quickly book an appointment with you by sending a message via Facebook, rather than having to call up.

Being Active in your Professional Community Helps Strengthen Your Business

As a freelancer, you are a one woman (or man) show. Which is cool but one thing I miss about my old salon life is the sense of being a part of a group. The benefit of that group is that there is always someone who is more experienced with certain things that can help you with the things you are just learning. You can share tricks of the trade and helpful things you discover.

When you are trying to figure out the best way to do something, that you haven’t become a pro at (yet!), you can totally Google it and probably find all kinds of answers. Maybe. It just may take you some time to get to the answer that works for you, or your industry.

One resource that I have found myself using multiple times this week, for different things, is   Facebook.  I am in a few private Facebook groups that relate to different interests. I find that posting in here gives me much better, and often faster, results than sharing a status to my “friends” list. Although I did ask if anyone I knew had a freezer for sale and within 24 hours had picked up a very nice one for my garage for a very good price, it couldn’t have been easier. But I digress….

Just this week I was able to post and get very good (and fast!) feedback on some questions and how to do some things I had been struggling with. For example, I learned some great tips on SEO for my YouTube channel (you can subscribe here) and also how to back up my websites.

There are also some opportunities for creating your community with in person meet ups. These are great for establishing relationships in your area. I know I refer (and get referred) tons of work from makeup artists and stylists in the community where I live. We all get more when we share the wealth and keep each other busy than when we operate under the mentality of scarcity. Thats never cool.

Remember, team work makes the dream work! Click here to tweet if you want to see your dreams get bigger and better! Go team!

Having your own business and working independently is great. I love it. But there is a lot to be said for having a strong community of people who do what you do and being able to support each other.

What is your favorite way to connect with your community? Join us over on the Facebook page for Money Making Makeup Artist. Feel free to share articles that inspire you and post questions there.

Also, if you plan to be a part of the group coaching program for Money Making Makeup Artists that is coming up this Fall, you will be part of the awesome private Facebook group with your classmates so that you can stay connected with each other forever! Those who are on the email list (you can add yourself under the logo at the top!) will be given the first opportunity for early enrollment into the course. Space will be limited and the content is better than ever.

Click to tweet if you are passionate about being part of a community of stylists & makeup artists that are excited to grow their businesses.

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

Guest Artist Interview, CryssWin Beauty

In order to keep everyone inspired, I am going to do a monthly feature of a successful artist and their story of breaking into the business. You have heard all about how I got started and last month I shared Chris’s story. Now, allow me to introduce the talented Crystal Winstead, as the founder,  of CryssWin Beauty.
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Do you know someone who would be inspired by Crystal’s story? Click here to tweet and share! Make sure that you and your friends put in your email above to get free tips for creating an amazing pro makeup artist kit and stay updated on the #mmmua news.
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How did you get started and what brought you to the beauty industry?
I was always fashionable as a child, so that was a gift..and I decided to take my talents to NYC because I had 2 goals in life, 1, to do what i love to do as a job and way to create income, and 2, to maximize the income level as much as possible, and what better way was it to live in a fashion capital, and 1 of the most profitable cities in the world!! NYC!! So I packed up and moved to NYC to become a fashion stylist! I accomplished that, & would curiosly be intrigued by the lives of the people on video or photography set! I’d be like, “hmmm, I wonder how it is to have their job”..whether it was the photographer, model, makeup or hair stylist. I’ve modeled before but honestly I still am curious about hair & photography, however Makeup spoke to me. I admired how, unlike me, they carried small cases to the green room unpacked, packed back up, and were off…lol!! Meanwhile, I had loads of bags, shoes, accessories, etc. to prep for & pack up at the end of session. After fashion styling became a stalemate for me, I got the inkling to explore makeup while listening to an audiobook, “101 Power Thoughts,” that suggested that I be courageous enough to try a new career!! I found a quick makeup course, and, the rest was history…
What do you specialize in? (events, production, in studio work, hair or makeup, both?)
My specialty is enhancing natural beauty from the inside out! Meaning, I inspire self-reflection & self-empowerment while I apply makeup to the face.
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What is the coolest client or gig you have ever landed?
My favorite was & is studying under Emmy Award winning Elena George, assisting her with Good Morning America’s Robin Roberts’ makeup at the top of the morning! They are both beautiful women! The biggest gig was applying makeup for Samuel L. Jackson’s wife, LaTonya Richardson…she was so humble & amazing!!
What product or tool is your favorite, can’t live without?
The products I can’t live without are my M.A.C. Eyebrow Pencils and M.A.C. Prolongwear Concealers, I love them!!
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What was the biggest challenge to starting your own freelance business? How do you stay motivated?
The biggest challenge is believing in one’s self! Understanding that your best is your best at that particular time! The second challenge is relying on the business aspect, like accounting, marketing, staff, etc., and not just the creativity of makeup art itself!
I stay motivated because I no longer chase a dream, I allow my passion to lead me;) It drives me and tells me what I need to know at all times!! So, the same goes for you, believe in you, keep taking action everyday, no matter how small, & let your passion live through you! You can do it!
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Want to know more about CryssWin Beauty?
CryssWin Beauty is now based in Virginia & frequenting New York City for business and education! She can be reached at:
Crystal Winstead , the face of CryssWin Beauty, is a Professional Makeup Artist & an advocate of Tyra Banks’ “Beauty Inside & Out: B.I.O. Campaign”. A Virginia-bred supernova, she’s pushed past VA’s & state’s limits, & made a name for herself in New York City’s fashion & beauty industry. Frequent childhood dreams of being an artist, rapidly consumed her mind… thus, making it a reality became pivotal!!! Basking in the works of renowned makeup artists, Sam Fine, Bobbi Brown, Petra Alexandra & Kevyn Aucoin, made specializing in natural beauty makeup second-nature. Commitment to excellence and self-confidence is the virtue celebrated with each brush stroke. Her career has led her to working with NY Fashion Week, web & print publications, TV stations, & beauty and bridal services. She’s available for red carpet, special events, lessons, and print advertisements.
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some of the photo credits for the attached images in this email:
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Why Blogging is Important in YOUR Business!

My blog (blog.emilyhudspeth.com) has been a HUGE factor in getting my name out there as a freelancer. It is great for SEO for my website and a lot of people hire me because they have found my website. It is also a great platform for establishing yourself as an expert.

Check out this post on creating your online identity.  The book I reference in that post is like bible of getting started as a blogger.Screen Shot 2013-01-15 at 10.22.15 AM

I love blogging because it is a great creative outlet and allows me to play around some concepts that I want to try out. It also lets me talk about my fun projects in more detail that I would on my website. I may post all of these photos from a stylized shoot, like this one, on the blog and only select few on the website.

Last year I started adding videos to the blog from my YouTube channel. That is a lot of fun. For me, video is a great way to express myself and use my voice. This is fun but it is really time consuming and it took a little while to learn the basics.Screen Shot 2013-01-11 at 2.03.30 PM

One thing that I can’t stress enough is the importance of finding your voice. For example, I love writing and I also love video, so blogging/vlogging works for me. Whatever you enjoy most, you can can use that in some form of social media to show your clients more about what gets you excited for work and pleasure. Clients like to get to know you, so have fun!

Consistency is super important, so make sure to pick a medium that you enjoy updating regularly. It is totally up to you if you want to update daily, weekly, monthly, etc. But whatever you pick, stay consistent, otherwise people may think you are flaky or not working any more. You don’t want that!

If writing or video seems like too much of a time investment, consider some “micro-blogging” options. Some great examples of micro-blogging are a Facebook page, Twitter or Instagram. I guess Pinterest could be on there too!Instagram

What would you choose as your blogging (or micro-blogging option, and why?) What is do you think is the best consistency for you? Share in the comments below or on the Facebook page.

Share this page with your friends and have them join the party by getting on the email list. Especially if they are interested in blogging or getting their own freelance stylist business off the ground!

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We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!