Get Started Building Your Makeup Kit and Business

Hey There!

I have been hard at work over here getting organized for the big rebrand. I can’t tell you how excited/nervous/anxious I am to share everything I have been working on.

Why am I excited?

Because I think you are going to be excited about all of the resources that I am putting together for you.

Why am nervous?

Well, this is a big, big, big investment. I am investing a ton of time (all day, every day) and a small fortune to blend my work as a freelancer (check me out here) with these resources to help you do the same thing!

Ya’ll when I say a small fortune, I mean it! I have a few thousand out to a designer who is working on the visual flow of the new branding and website, a few thousand to an attorney that is filing a trademark for the new business name (that is why I haven’t shared it yet!) and hundreds of dollars to have my kids in daycare so I can focus on getting this off the ground this year.

But I’m investing, I am investing in myself and in my business. Why am I telling you this? Because I want you to invest in yourself. I am challenging you to stretch yourself a little. Stretch yourself to the point where it is a little scary (but still fun) and see what you can put together.

I am doing it! Let’s do it together! If you aren’t dreaming big, you may not want to come along for the ride when we switch over to the new brand.

Are you up for the challenge?

Here is the new makeup kit basics checklist! It is free to download!

You can see more guides and resources here, at the store front. 

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More stuff is coming your way! If you want to stay in the know, make sure to subscribe to the email list. AND open the emails when they come to your inbox because there are some special goodies that only subscribers get.

xoxo- Let’s create great things!-xoxo

Emily

Goals That Stick

Many people fail in life, not for lack of ability or brains or even courage, but simply because they have never organised their energies around a goal.

Elbert Hubbard

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Preach! Right? Who wants to be throwing their hands up and celebrating their wins this year? I know I do!

Hey ya’ll its mid February and I know some of you have already kind of given up on those resolutions. I don’t even make them anymore, well I never really did because I know I am never serious about them.

What am I serious about? Goals!

Who wants to take a refreshed (my word for 2016!) start and get cracking on what you want to make happen this year?

I am excited for you and I am here to help you make it happen. Yesterday I sent out an email to the list (are you on it? get updates here!)  to see who wanted to jump on a call with me to chat for 30 minutes. I only had 3 spots and they ALL got filled in less than 45 minutes.

Seeing you guys take action on your goals gets me all kinds of jazzed. I am so excited to chat with these girls!

But then I got sad because my inbox was flooded with folks who wanted one of the 3 spots but didn’t get there fast enough. When I woke up this morning, I wanted to do something for everyone.

By this afternoon, I was still so excited and opened up some spaces in my calendar for us to have more time to talk. Check it out here to schedule your spot. Use the code SAVE20 to save 20% off, available for a limited time!

That inspired this blog post and worksheet (you can download here)

I challenge you to be S.M.A.R.T.

This may be old news. I certainly am not claiming to have made it up. But setting your goals in a S.M.A.R.T. mindset will pretty much guarantee your success. I challenge you to download this worksheet here for free and put pen to paper.

There is something about getting your messy thoughts out of your brain, using your hand to put them on paper makes them magically come to life. Writing them down makes them real. And real is more attainable.

If you have never heard of the S.M.A.R.T. system, let me break it down for you so you can get cracking.

Last year I did something I NEVER thought I could or would do. I ran my first half marathon! I signed up and started training when my daughter was 4 months old and ran this race when she was 8 months old. I never thought I would do this (and wouldn’t have done it without help and motivation from my friends!). If you have something big you want to do, use the S.M.A.R.T. system to get you to the finish line.SubstandardFullSizeRender-2

S.= Specific

Specific. Get really, really specific about your goal. It should also stretch you a little outside of your comfort zone. What is fun about doing something super easy? Challenge yourself!

What do I mean? Instead of saying, I want to lose some weight this year and get in shape….Try saying I want to complete a half marathon this year. Take it even further, pick a race and sign up. Registering for races isn’t cheap and find that when I put money on the line for anything I am more likely to stick it out.

I sometimes still can't believe that was me!

M.= Measureable

Measureable. You have to be able to measure it so you know that it is complete. It should also be meaningful and motivational to you. Why do you want to do this? For me, running this race was something I wanted to do for myself and also to show my daughter that you can do anything! I was totally emotional on race day and getting to kiss her sweet face at the finish line motivated me to keep on trucking.

What does that mean? Once you get specific, you can know how to measure it. If you want to finish a half marathon, you will know it is complete when you cross that finish line. Just signing up or picking up your race day packet is not completing the goal! You have to cross the finish line and get your medal!

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A. = Achievable

Achievable or attainable. Now I am the first person to cheer you on and say you can do anything girlfriend! But if I am going to get real with myself, and I have to do that from time to time, even though I am a pretty good swimmer, I probably couldn’t/shouldn’t try to go out and swim across the Atlantic Ocean like Jennifer Figge did in 2009. If you want some serious inspo, check out this story about her solo trans-Atlantic swim here. 

What is achievable for you? If you are in your first year of booking weddings as a makeup artist, maybe you want to book 10-15 weddings this year. Maybe you do more and next year your goal is 20+.  You want to be able to achieve this goal but (back to the S) have it stretch you just enough so that you feel challenged. It won’t feel as good if you make it too easy on yourself!

R. = Reason/Result

This is your WHY! When I signed up, trained for and completed the half marathon last year my daughter was my WHY. She was born in March 2015 and ya’ll she is an amazing and straight up magical creature. A true star and independent woman from the first day of her life, I can tell that she was given to me to keep me on my toes.

Why was she my why? Well, I wanted to do it for myself. It was a good way for me to stay on track to losing the baby weight and physical activity keeps me sane. I was able to do some of my training runs with her in the stroller and I did my longer runs every week with my team so that gave me some much needed alone time.

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I feel like doing this made me a better mom. It forced me to take care of myself (moms are the worst at making themselves a priority!) which made me better able to take care of my family. Most of all, I wanted her to see that she could do anything. Especially with a great support system and plan in place.

This sweet face is totally what kept me going! She is my why!

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T. = Timely

In order to be successful, you need to give yourself the time to make it happen. But not too much time or it will never happen! You probably can’t wake up tomorrow and build your own website in an hour, if you have no experience. But if you gave yourself 3 years to get your website up and running, you would probably drag your feet and no get much done because it doesn’t feel urgent.

Set that deadline! And make an appointment in your calendar to make your action steps a priority. Our group (#prettytoughmothers on Instagram) trained for this race over the course of 3 months. For two of us, we had never run more than 2 miles without stopping, so the fact we were able to work our way up to 12 nonstop miles in 12 weeks together was impressive. Every Saturday or Sunday, we met up in our neighborhood and did a little more each week  than had done the week before.

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We stayed together and when one of us wanted to quit, we encouraged the other to keep going. Between the three of us, we had 7 smalls kids from 8 months to 6 years old! There were days that we did these long runs on no sleep and after a long week of being everything to everyone in our houses. And don’t even get me started on having to get up an hour early to pump or nurse before we ran. Running 10 miles when you are breastfeeding is a special kind of challenge for sure!

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Can you tell how much I am struggling here? This is around the 10th mile and I had gotten separated from my teammate for a little while. I was struggling! Not going to lie, I shed a few tears and totally thought about quitting (but my phone was dead so I couldn’t call anyone to come pick me up!) but I connected to my WHY and caught back up to her. I was so thankful for my team and all they had done to encourage each other and keep us all going!

That brings me to another important part of setting big goals. Finding your support system. Some people call it your tribe/squad/crew/clique/mastermind, but whatever it is, you have to know you has your back. I knew throughout that entire training process that we would always be there for each other and that kept me going.

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Who is on your team? Find some support and accountability. If you don’t have it, let me know how I can help. We can schedule some time to talk here! With the rebrand in April, I am going to be releasing some new ways that I can support you. I am not offering the group workshops and training at this time but you can buy the guide on the shop page or snag a coaching session (sometimes they are free if you sign up in time!).

And remember to celebrate along the way! You are doing great.

xoxo #prettytoughmothers + #sloanejolie

xoxo #prettytoughmothers + #sloanejolie

Get your 2 free downloads today here!

Schedule a time to Skype with me here! 

Use the code SAVE20 to save 20%.

xoxo

Emily

Part 1 of the Building Your Kit series

You are ready to be a Money Making Makeup Artist, right? First things first, you are going to need to start building your kit. This is process. It doesn’t happen overnight or all in one day. Since its a process, I will break it down in a series of blog posts. Lets get started….

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Step one… Drop your name and email above this post (under the logo) and get on the VIP list. You will not only get my list of must have basics and a list of all the Pro Discounts that major brands offer and how to apply for them, but I will send you tips and tricks as I update this blog.

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Step 3…Yep, you guessed it… we are going back to that crucial first step I always tell you is the starting point for making decisions. Before you can decide what products and tools you will need, you need to understand who your ideal client is and what they will want you to do for them.

Will you be working with brides, commercial advertising, film and television clients, special events? Will you be traveling and what kind of set/locations will you be on? While it can be so much fun to go out and buy all the fun eye shadows, lipcolors, pencils and brushes on the market, you will need products that will get the job done and be sustainable. 

Focus on buying what you NEED, not what looks fun. Once you get the basics down (you did step one and snagged my list of basics, right?), you can get a little more advanced and  have a little fun.

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This is a huge (and super important!) investment of time and resources so choose wisely. Start by getting clear on your ideal client. If you haven’t done this yet, create your ideal client profile. Yep, I want you to put it to paper so you can get a strong visual of who this person is. We dig really deep into this in the workshop, so let me know if you need some help and we can all do it together.

You can totally buy a starter kit. However, that kit may come with lots of things you don’t need (for YOUR ideal client) and not enough of what you do. So work on creating a custom bag of tricks that will set you apart as the true professional.

Are you ready to get started? Go work on that detailed description of your ideal client and I will back with what comes next!

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

Hanna Ashbaugh- Wardrobe Stylist

Keeping with the monthly guest artist post (remember Chris and Cryss?), allow me to introduce the fabulous Hanna Ashbaugh. Hanna is a wardrobe stylist and her work is an important visual element in the overall look of photo and video production. A wardrobe stylist builds their career in a very similar way to hair and makeup stylist, so take a minute to learn from her experience.

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Share Hanna’s story with anyone you know who is just getting started in the industry. Tweet it out by clicking here.

When did you get started in the industry?

I began right after I graduated college.  I came from a very entrepreneurial family and really was raised in a mindset that anything was possible.  My brother asked me what I wanted to do. There wasn’t any hesitation: I wanted to be a personal shopper.   I had totally unreal expectations though and had a difficult start.  I had no business background, I was pretty clueless where/how to begin.

What do you specialize in?

I am a wardrobe stylist in the commercial and print advertising world.  I also am a personal shopper for busy women that want to look polished in 20 minutes or less.

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What do you love most about your work?

 I love both worlds of wardrobe styling. I love working with a crew of people on the advertising jobs because there is SO much that goes into that one shot or that final 30 second commercial. It’s exciting to be part of a team and see an end result.  On the other hand- I love my independent clients.  Honestly, I feel like they are my friends and we’re laughing about a horrible piece of wardrobe they’re still holding on to from 8 years ago , yet they haven’t worn it.  I love hearing about their love stories and their lives. Being in someone’s closet and wardrobe is an intimate experience.  I love that. 

What is your favorite product or tool that you couldn’t live without?

My favorite product or tool that keeps me sane are my rolling racks and steamer! I use those constantly.  It’s the simple things that make my job easier:)

What was your biggest challenge with getting started?

My biggest challenge to get into the advertising field: actually getting IN.  The photographer I was working with on my very first website for before/after pictures (which, by the way, were a total mess) I had mentioned I was interested in styling advertising, she told me her aunt’s best friend did that and we should chat. It took me 6 months to actually reach this woman, she was so busy and she had an assistant at the time (by the way- I said I would work for free, I really just wanted to get the experience. She said “no no, we’ll get you paid.”  Once I finally had my first job with her, wow.  She is one of the kindest, most talented women I know.   Her work ethic, personality, everything. I feel like I got so lucky.

And- I am glad I didn’t stop calling after the 5th month! It’s important to keep going. so important!

Similar, of course my biggest challenge getting independent clients was again, getting actual clients.  It started small.  And I began getting more and more clear on whom my clients were and the market I was serving.  Especially after I took Marie Forleo’s B-School.

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How do you stay inspired and motivated?

There were (sometimes still are) days as a freelancer that I wanted to quit. Sometimes I dreamt of how nice it would be to clock in and clock out. To receive the same amount (paycheck) every two weeks.  Insurance.  Mostly all the admin stuff taken care of- but, the lifestyle I want and my passion, it’s impossible to lose or let go of.  Wardrobe will always be a part of me.

And stay in conversation, surround yourself with positive people, people that will push you and help you grow.  I think that is HUGE.  Also, know and understand the job.  On commercial gigs I have stood in one spot and practically steamed wardrobe for 6 hours straight.  Or know you’ll be hauling 50 plus pounds up the stairs to see your client.  It’s definitely not glamorous or fun all of the time!  Have realistic expectations.

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What is your biggest piece of advice for  people just starting out?

Intern, intern, intern! Practice, do what you need to do to get your work in front of people.  Have a really fabulous, kind and thoughtful e-mail or call ready when you are reaching out to potential employers.

I cannot tell you how many ridiculous e-mails I receive that are so generic, have grammatical errors or look as if they were typed on an IPhone in 2 minutes.   I am not saying you need to be perfect (you may make a spelling error or two, it happens) but re-read your e-mail.

If you were reading or hearing your correspondence, would you be inspired to hire you?

I also recommend getting portfolios together so you can send a sample of your work when you are reaching out.  There are always photographers looking to build their portfolios.  Exchange and swap ideas.   Be kind.

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Thanks Hanna for sharing your industry insight! To keep up with Hanna, check our her website and other social medial links below. 

Instagram: hannaleestyle

How to set up your own freelance makeup artist business?

How can you set up your own beauty business like me?
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As a passionate make up artist, you have probably dreamed of running your very own beauty business. I am here to help you along the path to your dream career by offering a few useful tips on how to start up your own mobile beauty business.

Declare yourself self employed 
The first thing you need to do is register yourself as self employed. So before you get distracted by Facebook, games  or make up websites, go online to find the appropriate application form which will allow you to register for National insurance, tax and VAT. This will not only help you with your tax preparation, but also secure you as a legal business entity.

Market Research 
Researching the local competition is a great way to find out what other artists are charging and what services and treatments they are offering. Your aim is to offer something unique from other beauticians, making your business stand out from the others. Why not try advertising a loyalty card scheme where the customer receives a free treatment after 5 paid ones?

Equipment 
You will be travelling to various clients houses which means your equipment should be portable, light and easy for you to carry up a flight of stairs if necessary. There are specialist suppliers which sell portable beauty equipment such as fold up tables, portable make up brush bags and slimline mirrors.

Treatments 
Make your business stand out from the crowd by including unique make up treatments. As well as offering wedding and party make up services, why not offer something like a make up pamper party, or make up tutorials?

Social media 

You can boost your businesses publicity by creating your own Facebook page and Twitter account. Keep it updated with special offers, photographs and make up tips and always respond to a customer as soon as you can. Encourage your clients to leave comments and reviews on your Facebook page and offer special discounts to Facebook fans. Customers will like the fact they can quickly book an appointment with you by sending a message via Facebook, rather than having to call up.