Get Started Building Your Makeup Kit and Business

Hey There!

I have been hard at work over here getting organized for the big rebrand. I can’t tell you how excited/nervous/anxious I am to share everything I have been working on.

Why am I excited?

Because I think you are going to be excited about all of the resources that I am putting together for you.

Why am nervous?

Well, this is a big, big, big investment. I am investing a ton of time (all day, every day) and a small fortune to blend my work as a freelancer (check me out here) with these resources to help you do the same thing!

Ya’ll when I say a small fortune, I mean it! I have a few thousand out to a designer who is working on the visual flow of the new branding and website, a few thousand to an attorney that is filing a trademark for the new business name (that is why I haven’t shared it yet!) and hundreds of dollars to have my kids in daycare so I can focus on getting this off the ground this year.

But I’m investing, I am investing in myself and in my business. Why am I telling you this? Because I want you to invest in yourself. I am challenging you to stretch yourself a little. Stretch yourself to the point where it is a little scary (but still fun) and see what you can put together.

I am doing it! Let’s do it together! If you aren’t dreaming big, you may not want to come along for the ride when we switch over to the new brand.

Are you up for the challenge?

Here is the new makeup kit basics checklist! It is free to download!

You can see more guides and resources here, at the store front. 

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More stuff is coming your way! If you want to stay in the know, make sure to subscribe to the email list. AND open the emails when they come to your inbox because there are some special goodies that only subscribers get.

xoxo- Let’s create great things!-xoxo

Emily

Grow Your Business in the Slow Season

It doesn’t matter if you are working as a full time makeup artist or if you are doing a little freelance on the side, OR if you are primarily in bridal or strictly commercial work, this time of year can be a little quiet. And for creatives, sometimes we get stir crazy!

So what do you with the down time? My suggestion is that you use this time to GROW your business and take it to the next level!

Here are a few things that I am working on now to grow my business.

Work on New Portfolio Images

This time of year is booming with workshops and styled shoots. This is an excellent time to   get together a team and add some fresh work to your portfolio. These are the best types of images because you can control the content. Unlike with paid clients, you can choose the model, the wardrobe, exactly how you want hair/makeup, the photographer and location.

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This gorgeous shot of Helen Kreutzer (hellyofficial on Instagram!) by Caroline Lima Photography is stunning!

 Make Friends. Influence People.

It’s easy to hibernate in the winter. I get it, you just want to snuggle up and wait for spring time. But it’s so, so, so important to get show your face…like in real life, not on social media only! If you are new to life as a creative entrepreneur, make sure to get out and connect face to face with other creates.

How? Check out the Rising Tide Society and find a group that meets nearby. I think there are 4-5 groups that meet up the first Tuesday of the month in Richmond, VA. If you don’t know about the Rising Tide Society, look it up, join the movement. #creativityovercompetition

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Brainstorm New Services

If you have a busy season and a slower season, you should brainstorm ways to keep the money rolling in year around. At last months Rising Tide Society meeting, my dear friend, Joanna Avant (amazing wardrobe consultant) and I snapped the above picture at the meet up. Can you see the see the sheer excitement on our faces?!?!

Its because we were finishing up the details and getting ready to roll out our new package for Valentine’s Day called the Refresh Sesh. Its a virtual makeup and wardrobe edit! Cool, right? Its a mini version of our services that we are offering via Skype/Facetime and only selling 12 spots this week

. Find out more info on my blog here or buy yours on the website here!refresh-sesh-square

Educate Yourself

Sometimes I can be a big old nerd. I just love to learn new stuff. I don’t know why, but knowing new stuff is fun to me! Another super cool thing about the Rising Tide Society in addition to the community aspect is their focus on education.

Their blog is a wealth of information on SO many topics that creative entrepreneurs struggle with. For the last few weeks, I have been signing up for their weekly webinars that have had incredibly informative speakers sharing valuable information that we all need. Check it out!

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Refresh

I have mentioned this a couple of times, and it is mostly because I want to make sure that you guys are ready for this……2016 is the year of Refresh for me.

What does that mean? Coming soon, I will be rebranding and fusing together Emily Hudspeth + MMMUA to live under a new brand that is going to be awesome! I have been hard at work with a super talented designer to create a beautiful home for all of this info to live. There will be new resources and guides and I can’t wait to show it to you later this Spring.

  1. If you have purchased a guide from the Shop, those are getting updated.
  2. The Instagram page for MMMUA will go away and Emily Hudspeth will change to the new name and all posts will come from there. So join me there and follow along.
  3. I will deleting this email list and starting over fresh. Don’t worry, you will have a chance to opt in to the new list here before April.
  4. More to come!

RefreshCan you guys believe that its February already!?!?! Time to make the magic happen before busy season strikes again!

In case you missed it, please update your opt in if you want to continue to hear from me. Either unsubscribe or join our fresh start list here. 

xoxo

Emily

One thing at a Time

RefreshHappy New Year!!!!

Today was the first day both of my kids went to daycare. I feel like I am starting a whole new chapter, a whole new book really! 

Not just because its the new year but because I feel like we are in an entirely new season here. Both in my family life and for my businesses. While it is overwhelming at times, is truly exciting.

Are you on a mission to get your clutter under control so you can focus on your goals? Download this free resource here. 

Somethings that I am looking to ReFresh include the following…

  • Continue on my streak of Tidying Up, as mentioned in the previous post. I can’t tell you how liberating clearing the mess has been!
  • Updating the guides in the Shop. If you have already purchased one you will get the updates automatically. New ones will also be posted here soon!
  • New Guide for Kit Building! You will get that to your inbox!
  • New Coaching Sessions available so we can meet online and chat!

And what I am MOST EXCITED about….

A complete rebrand of both MMMUA and my blog as an artist, Emily Hudspeth. I am working with some amazingly talented, genius folks on this and I can not wait to share. Im not ready to let out all the good news just yet but I wanted to give you a little bit of a heads up so aren’t totally shocked when you see the name change as these two blogs merge.

Well, its more of a blend than a merge.

One of the the things I am most excited about is sharing the BTS process with you guys. I think it will really give you some great ideas and inspiration to watch me give my brand a facelift this year. 2016 is a PIVOT POINT for my brand.

It can be easy to get stuck in a rut and keep doing things the same old way when you have been doing this for as long as I have! Over the years, I have been pretty good about evolving as an artist, especially as my skills sharpened or location changed. The last few years I haven’t made any radical changes to my business since I was mostly focused on having my babies. Today they both started daycare a few days a week so I am really excited to have time to pour life back in to the business.

Keep your eyes peeled and let me know, either in the comments or by responding to the emails, what you love or don’t love about this process.

If you no longer want to receive emails, updates and resources from me please unsubscribe. I will be popping up in your inbox on Wednesdays.

Once the ReFreshed rebranded site is complete, I will ask you re-subscribe to the list so you will continue to hear from me.  I don’t want you to miss anything. Especially the fun prizes and giveaways I have to celebrate the transition!

Have you picked your one word or one concept to focus on for 2016? Please share it in the comments and let me know why you chose it.

Did you know I have a new free resource in the Shop that can help you get started on goal setting (and achieving) this year? Check it out here or on the Shop page. 

Bonus Points!-2

xoxo

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The Makeup Show 10th Anniversary

This year The Makeup Show is celebrating their 10th Anniversary!

book-cover-225x300And I am over the moon, honored and excited to have the opportunity to attend this year! Especially since my story was chosen as the winner for their special project.

It took me a few weeks to believe this was really true! More on my fears and insecurity here in this blog post on the site I use for my personal freelance business. 

I swear I didn’t believe it was true when I saw the email saying that I had won! Then they announced it on their blog here and their Instagram page and it started to feel a bit more real. I posted to the MMMUA Instagram feed (are you following there?) but just now got the confidence to share on my Emily Hudspeth blog and Instagram where there are so many more eyes to see it!

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Thanks Sarah Kane Photography for this photo!

So I guess it is real! This is really happening! I am traveling to New York in a few weeks with my new baby daughter. I am both terrified and excited for what this adventure will bring!

Over the next few weeks, I will be preparing for the show. I am making my wish/shopping list and deciding which key note speakers can’t be missed and signing up for Focus sessions. In the past, I have been fortunate enough to attend the blogger previews and social media events and I am keeping my fingers crossed that I will be able to get a media pass this year. Then I can report back on more behind the scenes adventures!

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I am so grateful for the opportunity to attend this amazing educational and inspirational event. Every year, I come back ready to grow into the next level of my business. This year is especially exciting, more to come on that!

Will you be attending the Makeup Show this year? In New York or any city? What are you most excited about? I would love to meet up with you at the show or the Gala event!

Leave me a comment and lets connect!

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Name that Biz!

Naming your business 

This is one of the top five things I get asked to help people with when they are starting their business. Unfortunately, recommending a name for your business,  is pretty much impossible. Especially if I don’t know you, who you consider your ideal client to be and what your marketing strategy is.

Naming your business is important, and it does require some thought so take your time!

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Remember when I told you that your ideal client profile and the types of work you wanted to do were super important things for you to think about and that both would have a big impact over so many decisions in your business? Naming your business is a great example of one of those decisions you will have to make. Think of your ideal client and the services that you will offer.  If your ideal client is engaged and work you want to do is bridal, then name your business something that brides would be attracted to and want to hire.

You can use your name, but think about whether or not that will change during the course of your business. I started working as a makeup artist long before I met my husband and even though I was open to meeting a great guy, getting married and changing my name, it never occurred to me that I would be anything other than Emily Hudspeth.

So I invested a great deal of time and money, branding myself and my business as Emily Hudspeth, hair design and makeup artist. That is where you will find all information about my business. I am listed as Emily Hudspeth, LLC. My website is emilyhudspeth.com and all of my social media is /emilyhudspeth or @emilyhudspeth.

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Sure I could change all of those things but I have been know as Emily Hudspeth, a successful working makeup artist in 4 markets across the United States. If I just one day decide that I am going to be Mrs. Emily Greenwald, hair and makeup,  I would have to work really hard to people to recognize my branding under a new name.

Think about the long term goals of your business. Do you see yourself being the lead artist on every job that you book or do you want to have teams of artists that you can contract out to several events in a day. If you have plans of growing your business to be more than just yourself, that may be another reason to avoid using your first and last name. You should also consider whether or not you would want to sell your business to another artist one day. Using your own name makes selling to another artist a little more tricky.

Be original but don’t be so out there that it doesn’t make sense or people don’t get what you do.  A name like Glitter Girls, probably isn’t going to make people think of timeless, bridal beauty, but a name Your Big Day Beauty, may be more in line with that image.

You also don’t want to be so generic either. Certain names may be more in line with the type of client you are attracting but you don’t want to be one of 10,000 makeup groups with that name in the world because when people search you online, you will be lost in a confusing sea of people with the same name. Do a quick search and see how original the name you are thinking of actually is.

If your name is Betsy and you know you want to build a rocking business with awesome teams of artists who can go out do hair/makeup/nails/tanning/skin care/all things beauty for all types of special events, then maybe the perfect name for your business is Betsy’s Beauty Babes, or the Glamour Girls on the Go. You get the idea. Names like this paint a clear picture of a team of beauty experts that come to you!

You want a name that is unique but not crazy weird and clearly defines what you do. In today’s world, being known online is super important so you want people to find you.

What will your url be? Is it easy to spell? Will people be able to search for you easily in Google and find you. Make sure it sounds good when you say it outloud. Think of successful businesses like Whole Foods, it is pretty easy to understand what they are all about, even if you have never been in their store before. Brand names like Coca-Cola roll right off the tongue.

Here’s a little truth bomb for you. Spelling is important! Using slang or creative spelling of words will just make you harder to find. Naming your business something like “Painting Phaces” or “Glitta Gurl”  isn’t going to make you look unique or creative. It is not going to make set you apart in a positive way. It just makes people think you are unprofessional and can’t spell.

As far as what you should do to legally register that name as a business, you will need to check your local regulations and state laws to determine what steps you need to take to legally set up a business under that name. If you are in the United States, check with your Secretary of State’s office. Check in with a legal and tax professional for information on how to set up your business in the area that you plan to work.

While I am all about sharing my experiences and lessons that I have learned becoming a Money Making Makeup Artist, I am not capable of or interested in giving you legal or tax advice. Please seek out someone you trust that is local to you to help you with that.

Want to stay in the loop with the latest posts and guides that you can download from Money Making Makeup Artist? Subscribe to the email list and follow our Instagram page!

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Let us know what you are thinking about naming your business. Leave a comment and share your ideas and some insight on who your ideal client is and what your marketing plan will be.

Check out the Shop page for the latest downloads available. Buy the Ideal Client Guide and Market Yourself Guide together and save 10%. 

Buy Now!

Stay Focused! I’m proud of you!

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Getting ready for 2015!

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On the one hand, I kind of can’t believe that 2014 is coming to an end but on the other hand, I can’t believe it is time to start thinking/planning for 2015.

First, let me apologize for not being in touch as much lately!

This has been an insane year for me, personally (we are expecting another baby soon!) and for my business. The good thing is, I have so much good stuff to share with you that I learned this year!

Things are finally slowing down and since I am not booked on as many jobs during the Christmas and New Years weeks. I am working really hard to make the most of this time and finish a HUGE goal that I had for myself this year.

A few of you have emailed me about courses and working together lately. I responded to each of you saying that I was working on something to make the way I used to work with folks even better! And hopefully it would be ready by the beginning of the year. My plan was to turn what used to be the 8 week course into a book so that you could do it on your  own time and not have to be on my schedule.

I thought this would be a great idea to make this information available to more people at a lower cost! Then I thought of something even better!

I have broken the content into smaller, more manageable pieces so that it is a bit easier to digest. Now you can buy only the portions that you need, at an even lower cost! And focus only on what you need to work on. Do you like that?

To get us started, I thought I would first share with you a little FREEBIE!

This free pdf download is a script that I wrote for myself that helps me when I am setting goals and getting ready to make things happen! I have a lot of goals that I am working on right now, both personal and professional, and I am sure you are doing the same. I would love for us to support each other and hold each other accountable to making these things happen. 

I challenge you to download it here and print out this fun pdf that I made for us!

There is something about taking the words out of your brain and putting them down on paper that make things get real! Take it a step further and say them out loud! Either to yourself or to a friend! Or to your dog! Whoever will listen!

If you are using it, I would love to know how it is working for you. Leave me a comment and let me know all about it. Also, share it with your friends and make sure to keep in touch so you don’t miss the new material that will be available very soon!

Did you subscribe?

 

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James Vincent at The Makeup Show in Los Angeles 2014

You have read my recap of my time at the Makeup Show here and on my other site. I mentioned that one of my highlights was talking to some industry greats. The last post was about my talk with Orlando Santiago. Today I want to share the insights that I picked up from the amazing, James Vincent. 

Thanks for the pic with my entry into the face chart contest photo bombing us. Thanks for humoring me James!

Thanks for the pic with my entry into the face chart contest photo bombing us. Thanks for humoring me James!

I asked James a lot of the same questions that I had asked Orlando and Ve Neill (interview coming soon). If you ever have the chance to see James speak or have the opportunity to sit down with him one on one, you need to soak up every ounce of what he shares. He is a wealth of knowledge and has great experience that he is incredibly generous.

Just as the weekend was coming to a close, I asked him for a few moments of his time. Now keep in mind, he had been totally ON since opening night starting with the blogger preview. He is one of the first in and the last out each day, giving his 100%. I am sure that he was ready to just have a seat and get some dinner and a drink. But he sat down and talked to me and it was amazing.

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First I asked him what he liked most about the industry, what his favorite aspect of the industry was. It was no surprise when he told me that he loved the education, artistry and design. He also loves the community aspect. James is a real team player and really involved in the community, so it makes sense that was high on his list.

Then I asked him to tell me about a project in his career that he was most proud of. He told me about Evolution, a 5 day retreat designed to dig deep and really focus on personal and professional development for the artist. Can I just tell you that this is my idea of a dream week? I would love nothing more than 5 days of just eating, sleeping, breathing and living business development with other passionate artists doing the same. Ah, heaven. Yes, this is now on my bucket list.

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As I mentioned before, James is very involved in the community of pro makeup artists. So when I asked him to name another artist that he found inspiring, I knew that was going to be a toughie. I mean, the man knows EVERYONE!!!! I took him a second to think. He said that is the best thing about working with events like The Makeup Show, that he gets to connect with people from all levels. After a minute or two, he answered BILLY B! I haven’t had the pleasure myself, but James said he is really fun to work with.

To stay excited about the creative process and continue to push, grow and evolve, James says that he makes it a priority to surround himself with positive, creative people. This is clearly working for him because he is always so positive himself. One of my favorite questions to ask successful artists, is what would they be doing if they were not artists. James answered very quickly that he would be a social worker. I find that this question/answer tells so much about people.

In the last moments of our conversation, I asked James the number one piece of  advice he gives to an artist at any point in their career. I loved that he said that artists should always stay focused on education and kindness. That we should always network, build and support our community. He said the industry won’t give you anything if you don’t give back. James has given so much to this industry, perhaps that is the secret to his success.

Follow James on Instagram or Twitter for inspirational updates related to being a great makeup artist and good person in general. Thanks, James! You rock. Until we meet again…maybe I can make it to Dallas for The Makeup Show in September. I can still be your guest, right?

Also follow James’s articles on Beautylish on Building Your Kit. Each article focuses on products and tools for specific needs like men’s grooming, red carpet looks or HD camera ready needs. Check that out here. 

The Makeup Show Los Angeles 2014

There is so much I want to tell you about my experience at the Los Angeles Makeup Show this past March. I don’t even know where to start! (which is why it took me so long to write this!)…..I posted my recap of top moments on my other blog that you can find here.

One (of the many) thing that really rocked my socks was being able to sit down and chat with some industry greats. I got a chance to talk with James Vincent, Orlando Santiago and Ve Neill. Here is a little snippet of what we talked about.

Let’s start with Orlando, an education focused beauty artist. I really enjoyed talking with Orlando. We share a passion for beauty makeup and on going education.  One of the first questions that I asked Orlando was who is ideal client is. He told me that his ideal client is the every day woman, which was nice to hear. It is a common misconception that an artist with a resume like Orlando would only be interested in  high fashion or celebrity clients. It is nice to hear an artist like Orlando talk about real beauty on real women.

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In addition to being a working artist and educator, Orlando recently launched his own academy in Orlando, Florida. When I asked him what project he has worked on that he is most proud of, he said the school for sure. The answer was the same when I asked him to tell me about the biggest risk he had taken in his career. It is no surprise that the academy felt like a big risk but is also his total pride and joy. Thinking big and taking risks, leads to big rewards and that is what keeps a driven artist like Orlando moving onward and upward.

The academy offers both day and evening classes to accommodate people’s needs. Two week intensive programs are also available. Even though I have been a working artist for going on 12 years now, I would LOVE to have the opportunity to experience a 2 week intensive at the Academy! That would be a total dream come true! And don’t worry, I would report back on all the juicy details because you know I love to share!

I asked Orlando to share his biggest advice for an artist at any point in their career. It was no surprise that his answer went right back to his passion….education! This guy has great experience and knowledge of the beauty industry to share. If you have the opportunity to learn from him, soak it up!

One of my favorite questions to ask any person who has excelled in their career, is what would they be doing if they were doing something totally different. This is always a fun question for creative people. Orlando says that he would still be something creative, probably a sculptor or clothing designer. Given an extra minute to think about it, he says “or a UFC fighter!”, which is just an awesome answer!  I could totally see it, Orlando is super fit!

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Follow Orlando on Twitter, Facebook and Instagram. For more information on the Academy, email them here.

If you get the opportunity to attend The Makeup Show in any city, make sure to sign up for a class with Orlando.

Why Investing in Your Business is Crucial for Success

What is the most important thing that you should do if you want to be a successful, money making makeup artist? Invest time and money in developing both your business and yourself as an artist! I believe that the best way to do that is by furthering your education.

As a education/travel/beauty junkie, I am over the moon excited about my upcoming trip to LA for the Makeup Show in March. Its been 4 years since my last trip to LA and I can’t wait to soak up everything I can. Its going to be a world wind adventure but I have never been more ready.

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Last year I dropped into the Makeup Show in New York City and I have been dying to get back ever since! I was actually not planning to go the show the first time. I was headed up to NYC on the train from Richmond when I realized that the Makeup Show was that weekend. I was lucky enough to get to the show for a few hours one day and it was like stepping into a makeup artists dream! There was so much information to take in and products to buy.  Since it was a last minute opportunity, I wasn’t able to plan ahead and be able to experience everything there was to offer.

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The Makeup Show The Makeup Show- NYC

This year is different, I do not want to miss a thing! I am flying to Los Angeles for the first of the 2014 shows and I have been studying the website and blog every day, working on my plan of attack. There are some products I want pick up, there are great brands there with tons of specials that make it great for restocking your kit. I’m particularly excited to hit up the Crown Brush table!

Some of the brands that will be on hand include: Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsors: Crown Brush, Temptu PRO. Silver Sponsors: Obssessive Compulsive Cosmetics, Nars Cosmetics, and Supporting Sponsors: Pinnacle Cosmetics, Smashbox, and Ruby Makeup Academy.  For a complete list of participating brands, educational speakers, schedule of events and prices, please visit their website for more details

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The Makeup Show has so much to offer to both beginners and the seasoned pro. You can take advantage of  basic seminars, networking, and hands-on workshops and seminars.  With your ticket purchase, you can access the exhibitor floor where most brands are offering their Pro Artist discounts, the seminar space, the Keynote and Business Forums. For an additional fee you can take part in the Hands-On Workshop and really dig deep into specific topics you want to learn more about.  You should also check out the Focus Series, which is all about kit building. Now that I have been able to go thru the event schedule I have outlined everything that I want to see. What would be your must see speaker or seminar?

You are probably already following the Makeup Show on Instagram, and if you are not you should be! Every day they post something that gets me a little more excited to get there. Just last week they announced this year’s contest, RE-Making Faces, inspired by industry icon Kevyn Aucoin. I have already put my team together and we are planning our photo shoot now. Are you going to submit an image? Let me know so I can cheer you on at the show.

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Another good tidbit that I picked up from following the Makeup Show on Instagram is this link to Buzzfeed’s List of the 18 coolest makeup artists you should be following on Instagram. I would love to make this list one day, how about you?

If you are going to be attending the Makeup Show in Los Angeles, let me know so we can meet up and catch a speaker together. If you can’t go, I will be taking very detailed notes and coming back to share everything I possibly can with you. Please let me know (in the comments below) if there is a specific topic you would like me find out more and share with you. Hopefully I can even interview some of the artists, they are some of the best in the biz!

Remember that education is an ongoing process and there will never a time when you don’t still have so much to learn. What is the #1 thing you want to learn more about this year? Let me know in the comments! And learn more about the Makeup Show  and purchase your tickets here. Follow me on Instagram and Twitter to keep up with my Makeup Show adventures this year.

Don't ever forget this!

Don’t ever forget this!

Artist Interview: Liza Macawili Ramos

Happy New Year! Who is excited about 2014!?!? I know I am!

One of the things I am most excited about is the monthly artist interviews that I have planned to share with you. First up is Liza Macawili and she has a wealth of information to share with you. The questions that I asked only scratch the surface and I have a million more to ask. I hope to record an interview for a YouTube video and find out more.  If you have a question, post it in the comments and I will add it to my list!

Meet Liza!

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How did you get started in the industry? 

I was a dancer in my former career.  Dancers don’t always have the luxury of a makeup artist.  I learned makeup for theater and the other dancers would line up and ask if I could do their makeup.  After high school, I auditioned for my college dance program.

I didn’t make the cut and all I wanted to do was dance, so I dropped out of school and thought I needed to do something with myself to be productive so I went looking for a job.  I saw an ad in the paper looking for makeup artists for a glamour photography studio named Freeze Frame (later bought out by Glamour Shots).  I thought I would give it a shot.  I scored an interview and brought in one of my friends as my makeup model.  They hired me on the spot. I went through their training, learning their style of makeup, hair and wardrobe.  They liked me and my work and they put me on their artist team.  I was doing fashion shows and events for them and my first big makeup job was on “The Sally Jesse Raphael Show: Gulf War Makeovers.”  I was 19 at the time!

Working at the Sally Jesse Raphael Show with the Freeze Frame team.

Working at the Sally Jesse Raphael Show with the Freeze Frame team.

After a year of working with Freeze Frame, I decided to get some formal training and I went to cosmetology school to get my esthetician license.  But I still wanted to dance so while I was in school I auditioned for a few shows and I booked them!   After I got my esthetics license I continued with my dance career, and makeup became my side job.  When I retired from dance 10 years later, I worked in salon for a while, but it wasn’t for me.  I quit my salon job and called every photographer in the phone book (this was pre-internet).   I have been freelancing ever since.  I started doing makeup in 1990 and I have been freelancing full time since 2002.

Dance PIc backstageWhat do you specialize in?

I started off mainly doing glamour makeup because that was what I was familiar with. Luckily I connected with a publishing company with several car magazines under it’s umbrella so I have over 70 magazine covers in the automotive industry.  But when I connected with a beauty brand I started working in beauty for hair and fashion shows.  Just recently, I started working on zombies a lot.  So I do a little bit of all of that.  It’s great because it keeps the makeup jobs fresh.  When I get bored of doing too much commercial work a glamour shoot will come along, and when I do too much of that some zombie work will come along.  It’s a great balance.

What is the coolest client or gig you’ve ever landed?

One of my favorite jobs was working with Snoop Dogg for the cover of Lowrider Magazine.  I had actually gone to high school with Snoop and even entered and won a Halloween costume contest with him, so it was fun to see him again.  I brought my yearbook for him to sign!

Snoop Dogg, Esther and Toni shot by Reinaldo Robinson for Lowrider Magazine

Snoop Dogg, Esther and Toni shot by Reinaldo Robinson for Lowrider Magazine

What do you love most about your work?

What I love most about my job as a freelance makeup artist is I feel like I get paid to hang out.  Of course there are times when I have to work with difficult personalities but my regular clients have become like family and I get to work with a lot of the same talent.  I used to love the travel, and I have been fortunate to see much of the world through dance and makeup, but now I love staying home with my family. I now enjoy working e-commerce the most because of the regular hours.

What is your favorite product or tool you can’t live without?

I have so many favorite products, but one product I use at most my shoots is Koh Gen Do cleansing water.  I use it to prep the skin and it’s a great makeup remover also.  I love how it takes off that leftover mascara and eyelash glue from the night before.

What was your biggest challenge in getting started?

I think the biggest challenge getting started is learning how to budget!  Sometimes corporate clients take 3 months to pay, and every now and then they take even longer!  You really have to learn how to pay your bills and save some money in case your invoices get backed up.  I’ve had no money in my account and thousands of dollars just floating around in the system, with no access to it.

How do you stay inspired or motivated?

I stay inspired by looking at art and fashion.  I have several subscriptions to fashion magazines. I do a lot of web surfing.  I look at stylist agencies talent to see what they are doing.  I enter competitions often so I can produce art the way I want, without an art director or creative director looking over my shoulder.  I test as often as my schedule allows.   I stay motivated because you can never get comfortable as a freelancer.  Although I have several long term clients, you never know when they decide they want to go in a different direction, or try some “fresh” talent.  I have learned that clients always come back, but there might be a lull before they call again, so you better have a diverse roster of clients to keep busy!  It’s like that saying, “don’t have all your eggs in the same basket!”

What advice or words of wisdom would you like to share with someone who is just getting started?

Be fearless.  Work outside your comfort zone.  Network with artists with like minds and work ethics. Work with other makeup artists.  I love working on makeup teams.  I learn so much from everyone.  Go to makeup workshops to learn new techniques.  Test often with quality models, photographers and stylists.  Some of my best clients came from networking at test shoots.  Be punctual and prepared.

A HUGE thanks to my girl, Liza. Want to know more about her, follow her here:

Twitter:  www./twitter.com/lizamakeup
Skinhead Rob, Travis Barker & Yelawolf at Camp Tilly's concert

Skinhead Rob, Travis Barker & Yelawolf at Camp Tilly’s concert

Jade Corinne shot by Sean Armenta

Jade Corinne shot by Sean Armenta

 

Editorial for Mod Magazine shot by Mark Sacro.  Styled by Tiffani Chanel, Hair & Art direction by Nico Sceigel.

Editorial for Mod Magazine shot by Mark Sacro. Styled by Tiffani Chanel, Hair & Art direction by Nico Sceigel.

Leilene Summum
Leilene Ondrade in Summum Magazine shot by Brian B. Haynes.
Lowrider SombreroCinco De Mayo Cover
Cinco De Mayo Cover for Lowrider Magazine shot by Beto Mendoza.
Lowrider Covers

Lowrider Covers

Rachel Red 2 Cement Loft BTS 
 Nationalist Magazine editorial shot by Don Cunanan. Behind the scenes for an editorial with Nationalist Magazine.
Shirley Gordon Gold
Journey to Gold Wella Interview photoshoot by Nick Berardi for hair stylist Shirley Gordon.
Do you have any questions for Liza? Post them in the comments!

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