Enter to Win Your Spot in the September Workshop

Hey! Join me for the upcoming MMMUA workshop. You can snag a free spot (valued at $795!) by entering to win here. For more info on what it includes and how it works, see the work with me page here.

The giveaway will run thru Monday September 2nd and there so many ways to enter to make sure to rack up all the points you can! Registration will end September 14, unless we fill up. There are 4 spaces left so if you want to snag one head over here and register now and you can get the extra one on one support (valued at $350).

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The first 2 entries are mandatory and worth 5 points! Once those are done, you can have many more optional entries to increase your chances of winning! Some you can do every day!

The video says its a 3 week program (that was the one we did earlier this year), but the September group will be 6 weeks! So its a $795 value instead of the $395:)

This is a fun one, right! The mandatory entries are easy (and the optional ones are even easier and give you bonuses to increase your chances!).

First things first

  • Get on the email list (you get even more fun freebies that way!)
  • Subscribe to the YouTube channel and like this video.

Create a 1-2 min video response. Get creative, show your personality! Include the link to this giveaway so people know what you want to win. This is optional but for MAJOR points.

I want to see the entry with the most spark and enthusiasm, promote it and encourage your friends to watch it and like it, send them over to like my channel. You can use still photos and voice over, you can be in the video or it can a voiceover featuring your cat or your makeup brushes. Or your cat using your makeup brushes. Whatever. 
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In your video tell me what you love most about being a makeup artist and how I can help you build the business of your dreams.

 

 

Guest Post: How to Use Social Media to Grow Your Brand Online

The question of using social media to grow your business, is no longer even a question, it is a necessity. So the question is now, how can you use social media to grow your brand online? So many companies are doing it, and if you are not, then you are missing out. This is doubly true for small businesses that do not have the big marketing budgets that bigger companies might have. Social media give small business owners the possibility of communicating with and growing a customer base, for free.

The key social media sites that you should have a presence on are Facebook, Twitter and Linkedin. Facebook and Twitter were originally envisioned for personal use, but so many businesses and personalities have jumped on the band wagon that this is not strictly the case anymore. In contrast, Linkedin is a social media site that is dedicated to the professional environment. You upload a resume and career details rather than family history or friend lists.

So how can you use social media to grow your business? Thus far companies are using social media to a) raise public awareness about their products and their services; b) monitor discussions happening online about their products, their services and their brands; c) using crowd sourcing to test new products; d) to test reactions from customers regarding service enquiries and issues; and e) build an online brand and an online following. As you can see this is a long list of things that can be accomplished just by using social media, without having to fork out huge sums of money.

1. You can provide a space for people who are already interested in your company by sending regular promotions or updates via email. Keep these light and informative.

2. You can use a similar strategy to get people to share their interest in your company by sharing links on Facebook or Twitter – making them active participants in your brand strategy. You can encourage this by making some customers ‘brand champions’, sharing your information with their hundreds of friends.

3. In this small way you can then persuade more people that your company is worth following and promoting. The key here is to recognise the people who have real influence, just because a person has a lot of followers on Twitter or a lot of friends on Facebook, doesn’t mean that they have enough influence. What you are looking for are people who can influence people’s opinions and this will take time to find, and some trial and error. Be specific about the people you want to reach with social media.

4. Use your social media platforms to test out new product ideas and new products. You can use your social media pages to get an idea of general opinion about new things you want to try or new products you want to launch. This tactic is called crown sourcing – you gather a group of people and use them to assess general opinion.

All in all using social media platforms to grow your brand is a bit of a foregone conclusion. You need to do it, and so you will. While it is an excellent resource for small and large businesses, it is not without its drawbacks, so be careful about what you post and realise that social media, as wonderful as it is, is also like a many-headed monster and things can get out of control very quickly.

Richard McMunn is the director and founder of How2become.com and the author of this article. Richard spent 17 years in the Fire Service and now provides insider recruitment training for those looking to join the fire service, police service and also the armed forces. You can also connect with How2become on Twitter

*image credited to Pinterest

Hanna Ashbaugh- Wardrobe Stylist

Keeping with the monthly guest artist post (remember Chris and Cryss?), allow me to introduce the fabulous Hanna Ashbaugh. Hanna is a wardrobe stylist and her work is an important visual element in the overall look of photo and video production. A wardrobe stylist builds their career in a very similar way to hair and makeup stylist, so take a minute to learn from her experience.

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Share Hanna’s story with anyone you know who is just getting started in the industry. Tweet it out by clicking here.

When did you get started in the industry?

I began right after I graduated college.  I came from a very entrepreneurial family and really was raised in a mindset that anything was possible.  My brother asked me what I wanted to do. There wasn’t any hesitation: I wanted to be a personal shopper.   I had totally unreal expectations though and had a difficult start.  I had no business background, I was pretty clueless where/how to begin.

What do you specialize in?

I am a wardrobe stylist in the commercial and print advertising world.  I also am a personal shopper for busy women that want to look polished in 20 minutes or less.

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What do you love most about your work?

 I love both worlds of wardrobe styling. I love working with a crew of people on the advertising jobs because there is SO much that goes into that one shot or that final 30 second commercial. It’s exciting to be part of a team and see an end result.  On the other hand- I love my independent clients.  Honestly, I feel like they are my friends and we’re laughing about a horrible piece of wardrobe they’re still holding on to from 8 years ago , yet they haven’t worn it.  I love hearing about their love stories and their lives. Being in someone’s closet and wardrobe is an intimate experience.  I love that. 

What is your favorite product or tool that you couldn’t live without?

My favorite product or tool that keeps me sane are my rolling racks and steamer! I use those constantly.  It’s the simple things that make my job easier:)

What was your biggest challenge with getting started?

My biggest challenge to get into the advertising field: actually getting IN.  The photographer I was working with on my very first website for before/after pictures (which, by the way, were a total mess) I had mentioned I was interested in styling advertising, she told me her aunt’s best friend did that and we should chat. It took me 6 months to actually reach this woman, she was so busy and she had an assistant at the time (by the way- I said I would work for free, I really just wanted to get the experience. She said “no no, we’ll get you paid.”  Once I finally had my first job with her, wow.  She is one of the kindest, most talented women I know.   Her work ethic, personality, everything. I feel like I got so lucky.

And- I am glad I didn’t stop calling after the 5th month! It’s important to keep going. so important!

Similar, of course my biggest challenge getting independent clients was again, getting actual clients.  It started small.  And I began getting more and more clear on whom my clients were and the market I was serving.  Especially after I took Marie Forleo’s B-School.

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How do you stay inspired and motivated?

There were (sometimes still are) days as a freelancer that I wanted to quit. Sometimes I dreamt of how nice it would be to clock in and clock out. To receive the same amount (paycheck) every two weeks.  Insurance.  Mostly all the admin stuff taken care of- but, the lifestyle I want and my passion, it’s impossible to lose or let go of.  Wardrobe will always be a part of me.

And stay in conversation, surround yourself with positive people, people that will push you and help you grow.  I think that is HUGE.  Also, know and understand the job.  On commercial gigs I have stood in one spot and practically steamed wardrobe for 6 hours straight.  Or know you’ll be hauling 50 plus pounds up the stairs to see your client.  It’s definitely not glamorous or fun all of the time!  Have realistic expectations.

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What is your biggest piece of advice for  people just starting out?

Intern, intern, intern! Practice, do what you need to do to get your work in front of people.  Have a really fabulous, kind and thoughtful e-mail or call ready when you are reaching out to potential employers.

I cannot tell you how many ridiculous e-mails I receive that are so generic, have grammatical errors or look as if they were typed on an IPhone in 2 minutes.   I am not saying you need to be perfect (you may make a spelling error or two, it happens) but re-read your e-mail.

If you were reading or hearing your correspondence, would you be inspired to hire you?

I also recommend getting portfolios together so you can send a sample of your work when you are reaching out.  There are always photographers looking to build their portfolios.  Exchange and swap ideas.   Be kind.

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Thanks Hanna for sharing your industry insight! To keep up with Hanna, check our her website and other social medial links below. 

Instagram: hannaleestyle

How to set up your own freelance makeup artist business?

How can you set up your own beauty business like me?
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As a passionate make up artist, you have probably dreamed of running your very own beauty business. I am here to help you along the path to your dream career by offering a few useful tips on how to start up your own mobile beauty business.

Declare yourself self employed 
The first thing you need to do is register yourself as self employed. So before you get distracted by Facebook, games  or make up websites, go online to find the appropriate application form which will allow you to register for National insurance, tax and VAT. This will not only help you with your tax preparation, but also secure you as a legal business entity.

Market Research 
Researching the local competition is a great way to find out what other artists are charging and what services and treatments they are offering. Your aim is to offer something unique from other beauticians, making your business stand out from the others. Why not try advertising a loyalty card scheme where the customer receives a free treatment after 5 paid ones?

Equipment 
You will be travelling to various clients houses which means your equipment should be portable, light and easy for you to carry up a flight of stairs if necessary. There are specialist suppliers which sell portable beauty equipment such as fold up tables, portable make up brush bags and slimline mirrors.

Treatments 
Make your business stand out from the crowd by including unique make up treatments. As well as offering wedding and party make up services, why not offer something like a make up pamper party, or make up tutorials?

Social media 

You can boost your businesses publicity by creating your own Facebook page and Twitter account. Keep it updated with special offers, photographs and make up tips and always respond to a customer as soon as you can. Encourage your clients to leave comments and reviews on your Facebook page and offer special discounts to Facebook fans. Customers will like the fact they can quickly book an appointment with you by sending a message via Facebook, rather than having to call up.

Being Active in your Professional Community Helps Strengthen Your Business

As a freelancer, you are a one woman (or man) show. Which is cool but one thing I miss about my old salon life is the sense of being a part of a group. The benefit of that group is that there is always someone who is more experienced with certain things that can help you with the things you are just learning. You can share tricks of the trade and helpful things you discover.

When you are trying to figure out the best way to do something, that you haven’t become a pro at (yet!), you can totally Google it and probably find all kinds of answers. Maybe. It just may take you some time to get to the answer that works for you, or your industry.

One resource that I have found myself using multiple times this week, for different things, is   Facebook.  I am in a few private Facebook groups that relate to different interests. I find that posting in here gives me much better, and often faster, results than sharing a status to my “friends” list. Although I did ask if anyone I knew had a freezer for sale and within 24 hours had picked up a very nice one for my garage for a very good price, it couldn’t have been easier. But I digress….

Just this week I was able to post and get very good (and fast!) feedback on some questions and how to do some things I had been struggling with. For example, I learned some great tips on SEO for my YouTube channel (you can subscribe here) and also how to back up my websites.

There are also some opportunities for creating your community with in person meet ups. These are great for establishing relationships in your area. I know I refer (and get referred) tons of work from makeup artists and stylists in the community where I live. We all get more when we share the wealth and keep each other busy than when we operate under the mentality of scarcity. Thats never cool.

Remember, team work makes the dream work! Click here to tweet if you want to see your dreams get bigger and better! Go team!

Having your own business and working independently is great. I love it. But there is a lot to be said for having a strong community of people who do what you do and being able to support each other.

What is your favorite way to connect with your community? Join us over on the Facebook page for Money Making Makeup Artist. Feel free to share articles that inspire you and post questions there.

Also, if you plan to be a part of the group coaching program for Money Making Makeup Artists that is coming up this Fall, you will be part of the awesome private Facebook group with your classmates so that you can stay connected with each other forever! Those who are on the email list (you can add yourself under the logo at the top!) will be given the first opportunity for early enrollment into the course. Space will be limited and the content is better than ever.

Click to tweet if you are passionate about being part of a community of stylists & makeup artists that are excited to grow their businesses.

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

Guest Artist Interview, CryssWin Beauty

In order to keep everyone inspired, I am going to do a monthly feature of a successful artist and their story of breaking into the business. You have heard all about how I got started and last month I shared Chris’s story. Now, allow me to introduce the talented Crystal Winstead, as the founder,  of CryssWin Beauty.
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Do you know someone who would be inspired by Crystal’s story? Click here to tweet and share! Make sure that you and your friends put in your email above to get free tips for creating an amazing pro makeup artist kit and stay updated on the #mmmua news.
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How did you get started and what brought you to the beauty industry?
I was always fashionable as a child, so that was a gift..and I decided to take my talents to NYC because I had 2 goals in life, 1, to do what i love to do as a job and way to create income, and 2, to maximize the income level as much as possible, and what better way was it to live in a fashion capital, and 1 of the most profitable cities in the world!! NYC!! So I packed up and moved to NYC to become a fashion stylist! I accomplished that, & would curiosly be intrigued by the lives of the people on video or photography set! I’d be like, “hmmm, I wonder how it is to have their job”..whether it was the photographer, model, makeup or hair stylist. I’ve modeled before but honestly I still am curious about hair & photography, however Makeup spoke to me. I admired how, unlike me, they carried small cases to the green room unpacked, packed back up, and were off…lol!! Meanwhile, I had loads of bags, shoes, accessories, etc. to prep for & pack up at the end of session. After fashion styling became a stalemate for me, I got the inkling to explore makeup while listening to an audiobook, “101 Power Thoughts,” that suggested that I be courageous enough to try a new career!! I found a quick makeup course, and, the rest was history…
What do you specialize in? (events, production, in studio work, hair or makeup, both?)
My specialty is enhancing natural beauty from the inside out! Meaning, I inspire self-reflection & self-empowerment while I apply makeup to the face.
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What is the coolest client or gig you have ever landed?
My favorite was & is studying under Emmy Award winning Elena George, assisting her with Good Morning America’s Robin Roberts’ makeup at the top of the morning! They are both beautiful women! The biggest gig was applying makeup for Samuel L. Jackson’s wife, LaTonya Richardson…she was so humble & amazing!!
What product or tool is your favorite, can’t live without?
The products I can’t live without are my M.A.C. Eyebrow Pencils and M.A.C. Prolongwear Concealers, I love them!!
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What was the biggest challenge to starting your own freelance business? How do you stay motivated?
The biggest challenge is believing in one’s self! Understanding that your best is your best at that particular time! The second challenge is relying on the business aspect, like accounting, marketing, staff, etc., and not just the creativity of makeup art itself!
I stay motivated because I no longer chase a dream, I allow my passion to lead me;) It drives me and tells me what I need to know at all times!! So, the same goes for you, believe in you, keep taking action everyday, no matter how small, & let your passion live through you! You can do it!
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Want to know more about CryssWin Beauty?
CryssWin Beauty is now based in Virginia & frequenting New York City for business and education! She can be reached at:
Crystal Winstead , the face of CryssWin Beauty, is a Professional Makeup Artist & an advocate of Tyra Banks’ “Beauty Inside & Out: B.I.O. Campaign”. A Virginia-bred supernova, she’s pushed past VA’s & state’s limits, & made a name for herself in New York City’s fashion & beauty industry. Frequent childhood dreams of being an artist, rapidly consumed her mind… thus, making it a reality became pivotal!!! Basking in the works of renowned makeup artists, Sam Fine, Bobbi Brown, Petra Alexandra & Kevyn Aucoin, made specializing in natural beauty makeup second-nature. Commitment to excellence and self-confidence is the virtue celebrated with each brush stroke. Her career has led her to working with NY Fashion Week, web & print publications, TV stations, & beauty and bridal services. She’s available for red carpet, special events, lessons, and print advertisements.
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some of the photo credits for the attached images in this email:
PHOTOGRAPHY
richard davis

Why Blogging is Important in YOUR Business!

My blog (blog.emilyhudspeth.com) has been a HUGE factor in getting my name out there as a freelancer. It is great for SEO for my website and a lot of people hire me because they have found my website. It is also a great platform for establishing yourself as an expert.

Check out this post on creating your online identity.  The book I reference in that post is like bible of getting started as a blogger.Screen Shot 2013-01-15 at 10.22.15 AM

I love blogging because it is a great creative outlet and allows me to play around some concepts that I want to try out. It also lets me talk about my fun projects in more detail that I would on my website. I may post all of these photos from a stylized shoot, like this one, on the blog and only select few on the website.

Last year I started adding videos to the blog from my YouTube channel. That is a lot of fun. For me, video is a great way to express myself and use my voice. This is fun but it is really time consuming and it took a little while to learn the basics.Screen Shot 2013-01-11 at 2.03.30 PM

One thing that I can’t stress enough is the importance of finding your voice. For example, I love writing and I also love video, so blogging/vlogging works for me. Whatever you enjoy most, you can can use that in some form of social media to show your clients more about what gets you excited for work and pleasure. Clients like to get to know you, so have fun!

Consistency is super important, so make sure to pick a medium that you enjoy updating regularly. It is totally up to you if you want to update daily, weekly, monthly, etc. But whatever you pick, stay consistent, otherwise people may think you are flaky or not working any more. You don’t want that!

If writing or video seems like too much of a time investment, consider some “micro-blogging” options. Some great examples of micro-blogging are a Facebook page, Twitter or Instagram. I guess Pinterest could be on there too!Instagram

What would you choose as your blogging (or micro-blogging option, and why?) What is do you think is the best consistency for you? Share in the comments below or on the Facebook page.

Share this page with your friends and have them join the party by getting on the email list. Especially if they are interested in blogging or getting their own freelance stylist business off the ground!

To make is super simple, just click here to Tweet!

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

Streamline and Save Time

You know that two of my favorite things are saving time and saving money. I recently shared some of my favorite money saving tips here and then a follow up post that was kind of a combo of both time/money savings here.

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If it is in your budget, you can get an assistant to help you get twice as much work done. My budget was always on a shoe string when growing my business and this little chihuahua side kick of mine, Jasmine, doesn’t work as hard as I do. If you follow me on Instagram (@emilyhudspeth), you will see alot of Jasmine sleeping. But back to the original message, choosing your streamlining efforts wisely.

Today is all about streamlining to save time. One thing that is super critical to keeping myself on track is making sure to schedule EVERYTHING and to have systems that make things happen automatically.

For example, when I write a blog post, I automatically schedule it to post when I want then I head on over to HootSuite.com and schedule that to be posted to my Facebook pages (personal and business fan pages), and Twitter. That way I know that it is going to be scheduled to go out automatically at least 10 times over the next month. If you want people to see your posts, make sure it doesn’t get lost in all that Facebook feed clutter out there. This is a simple step that takes only a minute and you can rest easily knowing that your content is going out when you want it to.

When I discovered a site call IFTTT.com , it totally changed my life. Ok, that may be extreme but it streamlined some things to make my life easier. If you are on multiple social media channels (Instagram, Facebook, Twitter, YouTube), you may feel like it is a lot to keep up with. I know I do!  With IFTTT.com you can create “recipes” for social media interactions. These recipes are based on an “if this” happens, then “that” will happen. For example, If I post a photo on Instagram that has the #beauty in the description, that photo will be posted to my Facebook business page for my makeup artist business.

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So, not all Instagram photos go there. Fans are not interested in the daily photo of my sleeping doggie, Jasmine.  The photos that are related to my business are sent there only when they have the #beauty in the description. Pretty cool, right!

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

 

 

What is your why?

Sometimes, especially when we are working on building our businesses as freelance artists, you can feel alone since you are probably running a one woman/man show. We all have those days, were the to do list can be a struggle and we need to remind ourselves why we got started int this.

This is important, not only when you are first getting started, but after you have been working for awhile, to remember your why.  I challenge you to do this, if you haven’t already, tell me WHY you are decided to work in the beauty industry.

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When you are crystal clear on your WHY, it can be a little easier to understand HOW to get there. So tell me, why do you want to work as a stylist or makeup artist? Why is this important to you and why are you doing this for you? Why are you doing this for your friends/family/clients/community?

Next, what are the 3 most important key words to describe your WHY? Would you use words like Fun, Freedom, Support, Beauty, Create, Money, Happy..

For your action step, I challenge you to remember those 3 words each time you start a new project. Remember them when you get a new client call/email, remind yourself of that when you are having the best or maybe not so great day at work. These 3 words will bring you back to your WHY and help you stay focused to keeping moving ahead.

Use this task to set yourself apart from others you may be tired and feeling the burn out. Use it to stay laser focused on things that are most important to you!

Remember this, your why is probably what you would do if the money didn’t matter. If you forgot what that was all about, go back to this post and watch this video. 

 

Ready for Action! Save 20-40% on products for your Pro MUA kit

This post is to help you save time and money. Those are 2 things we all need more of!

As follow up the last post that had some of my favorite Money Saving Tips. You can see that here and feel free to leave a comment to share your favorite money saving tip. Sharing is caring!

Speaking of sharing, when you sign up for the email list (just put your name and email in under the logo and hit GIVE IT TO ME!) I like to share lots of stuff with you. One of the things I like to share is the list of all of the professional discounts you can get and where to apply for them. These are GOLD! They can save you so much money buying the things you need and love to use.

professional makeup artist discount program

For most of these, you need to submit one or more forms of proof  that you are a working professional. To save you time, keep these organized and together so you can quickly attach them with your application. Most ask for one or two of the following:

  • copy of your valid cosmetology license
  • a crew/call sheet on production letterhead
  • an agency comp card
  • a website promoting your work as an artist
  • tearsheet with a name credit
  • valid union card
  • business card
  • professional letter of reference

It took me FOREVER to put this list together so please enjoy it and take advantage of every professional discount offer for products you love. If I missed one that you know about, leave a comment below to the link where to apply and I will add it to the list. Get on that list now!

And save 20-40% off of the products you LOVE!

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!