Get Started Building Your Makeup Kit and Business

Hey There!

I have been hard at work over here getting organized for the big rebrand. I can’t tell you how excited/nervous/anxious I am to share everything I have been working on.

Why am I excited?

Because I think you are going to be excited about all of the resources that I am putting together for you.

Why am nervous?

Well, this is a big, big, big investment. I am investing a ton of time (all day, every day) and a small fortune to blend my work as a freelancer (check me out here) with these resources to help you do the same thing!

Ya’ll when I say a small fortune, I mean it! I have a few thousand out to a designer who is working on the visual flow of the new branding and website, a few thousand to an attorney that is filing a trademark for the new business name (that is why I haven’t shared it yet!) and hundreds of dollars to have my kids in daycare so I can focus on getting this off the ground this year.

But I’m investing, I am investing in myself and in my business. Why am I telling you this? Because I want you to invest in yourself. I am challenging you to stretch yourself a little. Stretch yourself to the point where it is a little scary (but still fun) and see what you can put together.

I am doing it! Let’s do it together! If you aren’t dreaming big, you may not want to come along for the ride when we switch over to the new brand.

Are you up for the challenge?

Here is the new makeup kit basics checklist! It is free to download!

You can see more guides and resources here, at the store front. 

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More stuff is coming your way! If you want to stay in the know, make sure to subscribe to the email list. AND open the emails when they come to your inbox because there are some special goodies that only subscribers get.

xoxo- Let’s create great things!-xoxo

Emily

New Additions to the Shop

Have you seen our new SHOP page? Check it out!

We started with the Free Guide to Set your Intentions, a great goal setting tool for 2015.

Then moved on to step one, the Ideal Client Guide.

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Now you can get the Marketing Yourself Guide! (The first 100 people get a special price! Email subscribers will get the code so make sure to sign up!)

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You can save 10% if you buy them together!

Buy Now!

If you are on the email list, you will get a heads up when we have new things available. That heads up usually comes with some free extra goodies OR a discount code for early shoppers…sometimes both:) Get on the email list now!

Did you subscribe?

The First Step in Building Your Business

For the last few months, many of you have emailed me, asking for more info on workshops, courses and 1-1 coaching.  That been on hold because I was slammed this year with my own freelance biz, seriously business was booming like never before!

And, as I mentioned in my responses to you all, I was hard at work turning the content from the workshop into a series of self study courses that you can access and do on your own time!

Buy the first guide,  Start Here First! Who is your Ideal Client? here now!idealclientguidesale Now you don’t have to wait around for me to take on a new group for coaching. You can grab the info and get to work! I am SO excited to share this with you this year. I have missed the groups and working with people personally. Since we are weeks away from meeting our new addition (we are having a new baby in March!), I will not be doing any coaching for a few months. I would never leave you hanging! I am super excited to announce that the first in the series of ebooks is available for download now!

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You can click one of the images, or take a peak at the new Shop page at the top, and head on over to purchase the first (and most important) guide. Start Here First! Who is your Ideal Client?

Start Here

This is the most important thing you can do for your business, I can’t stress that enough. Where ever you are in your business, whatever you are working on (pricing/marketing/kit building), everything comes back to what is best for your ideal client. Get clear here and you are all set!

For more than 10 years now, I have been working as a full time professional stylist. In this time, I have been in 4 different states and my wants/needs have changed each year. As I think about the changes and opportunities that 2015 will bring to me and my family, I am going back to this very important exercise to help me set my goals and make decisions for my business this year.

Let’s do this together! Cheers to making 2015 the best year ever!

Make sure to get the free download that I made for you that was in the last post. It’s a great tool to help set your intentions and keep you on track with your goal setting in the new year.

Did you subscribe?

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Artist Interview: My chat with Face Off’s Ve Neill

One of my favorite moments from The Makeup Show in Los Angeles this year was having the opportunity to sit down and talk with the one and only Ve Neill!

20140301_192935You may know her from  SyFy’s Face Off, a great reality show where special effects makeup artist’s compete in fascinating challenges to create the best human artwork you have ever seen. The show gives you a look into the process that goes into what it takes to create special effects characters, like aliens and horror characters,  that we see in the movies.

If you haven’t see the show (you should watch because its fascinating!), you may not have seen Ve Neill, but you have seen her work for sure. She is the master of makeup behind some of our most beloved characters, such as Mrs. Doubtfire, Edward Scissorhands (I think this was one of the first movies I saw in the theater and it was life changing!) and Beetlejuice. She was the creative genius behind the looks we saw in the Hunger Games, Pirates of the Caribbean and the first Star Trek film. Her thirty year career is impressive and it was an honor to sit and talk with such an amazing artist.

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I wasn’t expecting to be able to have the opportunity. It first day of the Makeup Show, and I was fighting the exhaustion of the previous day’s travels from the East Coast. It was easy to keep going because there was so much excitement around me from the amazing education to the products the brands had to offer. As a blogger, I had a press pass and I got an unexpected invite to a press event that evening right after the show ended that day. The event was put on by Crown Brushes and was hilighting the new brush line they had for Ve’s brushes. I wasn’t going to miss that!

20140301_181349 Luckily, I had the forethought to jot down a few questions in my notebook, JUST IN CASE, I had the impromptu chance to talk with a pro that you may be interested in. I had no idea it would be her! Below are a few questions that I asked her…

What would you choose as a career or job, if were not a makeup artist?

She said she would either make jewelry or have an antique store. I thought that was a pretty brilliant answer! Then she shared with me that she used to make jewelry for fun, and as a hobby…can you believe this woman has time for a hobby?  A little known fact, the beads that Johnny Depp wore in his hair for Pirates of the Caribbean are from her jewelry making collection!

What is the project you are most proud of? Or a project that was most challenging or most fun?

She has done so many impressive projects, I was embarrassed to ask this question! She did tell me that she is very proud to have created brushes for the everyday woman to use. (You can check them out here, Im seeing like 10 more that I want now!)

I also asked Ve what is next for her, she said that she would love to have an exclusive line with a department store like Nordstrom. She also wants to create tools and products at a price point that would make them available to students. Ve believes (and I agree!) that students must have great tools available to them to excel! I would love to see Ve create a product line, how about you?

What is your must have, can’t live without tool or product that is always in your kit?

Ve loves this Kabuki brush for applying liquid foundation and liquid products. She is never without it!

What is your biggest piece of advice for someone at any phase in their journey as a makeup artist?

“Never compromise your art!” She added that you must be flexible enough to make adjustments but do not compromise your art! I love this. Thank you, Ve Neill!

20140301_183350 Just having the opportunity to talk with such a talented artist and legend in the industry was an honor! Seeing her new brush line, by Crown Brushes (shown above) was amazing. But watching the talented special effects artists, work on these characters, live at the event was super impressive.  If you have the chance to make it to the Makeup Show in Orlando this weekend, do not miss it! Its the last one of the year, so if you can’t make it, plan to visit one next year.

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Im thinking about trying to make it to Chicago in June or Dallas in September. Which one will you be at?

Thank you, Krystal from Beauty By Krystal, for sharing your photos from that evening with me. I met at The Makeup Show in Los Angeles, she rocks!. See her post on her chat with Ve here. 

Did you enjoy these interviews? Click to Tweet and share with your friends!
Tweet: New post on #MMMUA of my interview with @veneill at @TheMakeupShow @crownbrush event earlier this year. http://ctt.ec/ZdbN1+

Artist Interview: Angela Ivana

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> How did you get started in the industry?
I got into the makeup business haphazardly! I was actually working 2 jobs within the financial services industry when I decided to take on a 3rd job at a spa on the weekends. I was hired as the receptionist there. One of my duties was to sell makeup! It was that job that sparked my interest in makeup artistry. I had to suddenly start wearing makeup every weekend and everyone kept asking me questions about how I did my makeup looks! When I would help people with products I began practicing applying makeup for other people at the spa. Then I began purchasing makeup books and studying about makeup artistry. When I realized it was so closely associated to art, I fell in love with it!

See, I had taken art classes all my life and my hobby was photography at the time. I actually spent my last semester in college over in Italy studying artist history and photography! I would’ve never guessed that color theory, lighting, angles and perspective all played a part in makeup. It just never dawned on me, how artistic you had to be to take on this profession until I started that job at the spa.

I also knew for the longest time that I wanted to be an entrepreneur, I just didn’t know what type of business I wanted to own. So, I actually ended up loosing both my financial services jobs. Then I got fired from the spa because I lost my health insurance and my migraines were kicking my butt at that time. I couldn’t function and lets face it, those 60 hour work weeks I had just gone through weren’t helping! Though my resume was padded (I had worked for a few of the top financial firms in the industry) I couldn’t find another job!

While it appeared everything was falling apart? It was actually all falling right into place! So, what seemed like a big mess with 3 job losses, actually turned out to be my biggest blessing ever! I felt my time was freed up so I could turn my love for art into a business! My new found passion for makeup artistry became my business. I changed my website from a photography hobby site to a makeup services website!

My first makeup job was doing makeup for a wedding in London! Then I met someone releasing a clothing line in Boston and she hired me to do the makeup. Once I had those photos from that wedding and catalogue shoot, things took off! I began freelancing for Givenchy and now 3 years later I’m working full-time as a makeup artist in NYC on a Broadway production!

> What do you specialize in?
I’m still growing as an artist so I do a bit of everything from print work to bridal, to film and now theater! I’m working on a broadway musical right now during the evenings and still doing my makeup for print in the areas of editorial, commercial, catalogue etc. during the day. I’d have to say my favorite is doing beauty makeup though.

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> What do you love most about your work?
I love that I can transform people. Just taking something from point A to point B is a fascinating process to me. Transformations can be subtle or dramatic. and they come in so many different forms from makeup application, to remodeling a house and so much more! Transformations of all kinds speak to me. I also love that I’m free! I can book the jobs I want and I really have control over the direction of my career.

> What is your favorite product or tool you can’t live without?
Oh! Such a tough question. I’m stumped on this one. I’d have to say, I do have some tried and true products, but I feel the beauty of what I do is being creative! I have a chance to be resourceful and use 1 product in many different ways or repurpose tools. So, I honestly can’t say I’m attached to anything 1 thing in my kit right now.

> What was your biggest challenge in getting started?
Assisting! While I have built a nice path for myself, I’m still waiting for the opportunity to assist another artist. I have never assisted anyone and I’m waiting for that opportunity. When I first started reaching out to people in the former city I lived in, I got some negative responses in regards to assisting. People thought you were trying to steel their clients or didn’t want competition. I’m in NY now and know that artist and agencies here are more open to it though! I’m ready to play a supporting role and learn all I can from someone who’s been doing this longer than I have.

> How do you stay inspired or motivated?
My passion for transformations as well as deep seeded belief in entrepreneurship keep me inspired and motivated. See entrepreneurship helped me get on the right track in life. After struggling academically in high school, someone educated me on business ownership and began to excel and even made the front page of the Boston Business Journal for a business I operated in high school.

Where I come from, people think that “reality” is working a 9 to 5. I know that I was blessed to see beyond that limited view and realize that someone owns the office most people are sitting in from the hours of 9 to 5. That person is passionate, they’re a risk taker and probably a resourceful or creative soul just like me. So, this all keeps me motivated. See, I know many people don’t get to live their dreams. So, I stay inspired because of them, hoping that one day I can inspire them!

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> What advice or words of wisdom would you like to share with someone
who is just getting started?
Learn the business side of things and learn to do things for yourself; be resourceful! I propelled in this industry so quickly because I applied business principles to my art form. Many artist end up working office jobs they hate because they know their art may be valuable, but they don’t know how to calculate its value by doing a cost of goods sold analysis or breaking down their monthly operating expenses. Learning to write down what your goals are in the form of a simple business plan will help you gain clarity. Also, paying someone else to do things takes money out of your pocket. If you’re creative, then you can be resourceful too! Buy a book, actually I’ll tell you which one helped me: Crystal Wrights Hair, Makeup, Manicurist and Stylist Career Guide! it’s ALL in there!

Angela Ivana
Makeup Artist
www.angelaivana.com
angela@angelaivana.com

Bridal By Ivana
Owner & Makeup Artist

Instagram: @ivanaMUA

Make it Official

When I first started freelancing, I had to learn A LOT by trial and error. There was no guide or list of things to do for me to follow. That is what inspired me to set this up, so that I can share a little about some of these lessons.

One thing that it didn’t take me long to figure out was that I needed a contract to make my event bookings official. My primary reason for doing this was to confirm and solidify dates on my calendar. Let me tell you one of my first lessons that I learned when I started my business, Emily Hudspeth, hair design and makeup.At first I was nervous that people wouldn’t want to sign something and commit. I quickly learned that brides expect their vendors to have procedures and make things official. This makes them confident that you are going to show up. When you accept their contract and payment, you are now in contract to them too! It is a mutual agreement to the terms.

What do you put in this contract? I like to include details about the event that I will need, like the date, location and the amount of services needed.  Also, information like terms of payment for the bride. It is all important, but if had to choose one thing that the MOST important must have, that would be that you get a signed contract and a non-refundable deposit to secure the date.

The most important thing is that the contract that they sign must indicate that the deposit is non-refundable. Once you have the signed contract and the non-refundable deposit, they are officially booked. Before that, they are simply and inquiry and the first person to sign on the line is officially booked. You don’t want to turn away a client who is ready to book you because you “think” the last inquiry will want to hire you.

Now this makes the client confident that they are now solidifying the date on your calendar and you can mark that as  a day to make money. Everyone wins! Now go fill up that calendar with officially booked clients!

However, if the client decides to cancel her wedding or go with another artist, you can keep the deposit and have the day off or book another client. I have only had one client ever call off her wedding and it was 10 days from the event. At that time, I did have deposit, but I learned a few other things that I needed to include in the contract to protect myself from losing money I was expecting to make that week.

There are so many other important parts of the contract, but this is an important one for both you and the client. We get into other parts of the contract in the second week of the 3 week intensive program. We go over this in detail. You don’t really think about having a contract, until those rare moments when something comes up that you need clear guidelines with a client. To insure that you are protect, have an attorney in you area look over it to make sure the language legally binding according to your states laws.

Too keep up with free tips like this, get on the email list. Put your name and email above and click the “Give it to Me” button. You will also get my list of must haves for stocking an amazing professional kit AND a how to sign up for all of the professional makeup artist discounts.

In case you missed it, getting on that email list will also give you an entry into the current giveaway. You can check that out here.

Do you have a contract? If not, why not?

A great giveaway to help create an INCREDIBLE 2013!

Lets start now! We don’t need to wait until Jan 1 to get started!

You may have seen the last post, where I decided to share my December goals so that you an hold me accountable. I want you to share yours, so I can help you. New video on my January goals and how the December ones worked out is right here.

As a thank you for helping me with my business goal of getting 1,000 new email subscribers in the next 90 days, I thought it would be fun to do a giveaway for the person who helps me get the word out the most.

What would you win? This awesome tool for setting your 2013 goals, both personal and business! Even better, we can do it together because I am about to start the same workbook! You will get the workbook and calendar for both the business and life editions. So that is 4 things! And I want to give them to you so you can get started on a fantastic 2013! (Can you tell how excited I am).




So here is what you need to do. There are so many ways to enter, just the first few are mandatory, then its all extras. The more times you enter, the more chances you have to win!
a Rafflecopter giveaway

If you can’t wait for this giveaway and just want to go ahead and buy one for yourself or for your friends/family (these make incredible gifts!), just head on over here and pick on (or 3) up. Make sure you enter to win one, you can give that one away when you win!

If you want to create your own freelance business in 2013, make sure to get in the January workshop. Sign up by January 7th and get a HUGE deal with hundreds of dollars in FREEBIES! No really, the biggest deals ever.

Goal Setting

Like most people, I have been a slave to my insane schedule and things just seem to get away from me. Sound familiar? Well, with the holiday season in full tilt, I am committed to not overfilling my plate (literally and figuratively). It is clearly time to gat back to a practice that, when I do it regularly is very helpful. Setting goals, short term and long term.

Then it hit me, if I share these goals with you, just really put it out there, then there will be some accountability, right? Lets see if I can commit to posting a little snippet of my goal setting at the first of the month. When I do next month’s goals, I will update you on my progress. I invite you to join me in this. How does that sound?

Normally, I do 3 goals for each category, Business, Personal and Health/Wellness. So as not to bore you, I will only share one of each.
http://youtu.be/K0BRERe57TYDecember Goals:

Personal— Start and Finish my DIY headboard project for my master bedroom. I have a whole DIY project Pinterest board going over here.

Health/Wellness– Drink 3 liters of water each day. I will tweet my progress. I could probably use some encouragement to meet this goal. My fitness goal Pinterest board keeps me inspired.

Business— Get 1,000 new subscribers to the email list for MMMUA in the next 90 days. I need your help for this one! Under the logo, at the top of this page, add your name and email to receive a list of must haves for your professional makeup kit. I will also tell you where to find and how to apply to all the professional artist discounts. If you want these and more FREE resources, get on that email list now. To help me reach this goal, send your friends over.

To keep myself motivated, I like to pin quotes to the MMMUA Pinterest board, you can follow that board here. 

You can help me with this by Tweeting and sending out the word thru Facebook. Copy and paste these tweets and updates!

Tweets

– “Building a pro mua kit? Get on this email list & @emilyhudspeth sends the must haves & how to apply for pro discounts. http://moneymakingmakeupartist.com/”

 -“Are you on the list? If you are building a pro mua kit, sign up for this free inside info from @emilyhudspeth http://moneymakingmakeupartist.com/”

-“@emilyhudspeth has tips on building a pro mua kit & getting all the pro discounts, get on the email list for freebies http://moneymakingmakeupartist.com/”

Facebook Updates

– “Building a pro mua kit? Get on this email list & (put @ in front to tag the Facebook page) Emily Hudspeth, hair design and make-up artist will send you the must haves & how to apply for pro discounts. Great for those @Money Making Makeup Artisthttp://moneymakingmakeupartist.com/

 -“Are you on the list? If you are building a pro mua kit, sign up for this free inside info from

(put @ in front of emily to tag the Facebook page)

Money Making Makeup Artist http://moneymakingmakeupartist.com/”

-“Want free tips on building a pro mua kit & getting all the pro discounts, get on the email list for freebies http://moneymakingmakeupartist.com/”

What are your goals? Share them in the comments so we can keep each other motivated. How can I help you? I think if we keep each other motivated we will do well. Follow me on Twitter or the MMMUA Facebook page and keep me posted. I will update you next month on how I am doing over here.

Small Business Saturday!

How was everyone’s Thanksgiving? Did you get your Black Friday shopping fix? Are you all ready for Cyber Monday? Don’t forget about Small Business Saturday!

This morning I was at the gym (working off the multiple servings of turkey and dressing I enjoyed!) and I had a great idea. Being a small business myself, and specializing in coaching small business to develop, it occurred to me that to celebrate our businesses, I had to post a deal!

What is this deal? You sign up for the December workshop for half off! What a steal!

For more information, including when the course will begin and what we will be covering, check out this link. Make sure to sign up for our email list, at the top of this page. You will get some great freebies and I will keep you posted on the latest deals.

I will also be hosting a 30 minute conference call to answer any questions that you may have on Monday at 4pm EST.

Just do these 2 things to take advantage of the deal:

  1. Respond to the first email you get when you sign up for the email list

  2. email me at emily@moneymakingmakeupartist.com.

I will send you the access code and number to dial in for the conference call and the code to get the special price for the December workshop.