Kit Building Tips. Lighten Your Load!

If you are like me and you are on location with your clients, you want to keep your kit as light and efficient as possible, while also still having what you need. Which one of these campers looks like you showing up on set?

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Here are some tips on packing light but still being prepared!

1. Repackage anything possible into a travel size container.

Inexpensive 2 oz containers can be picked up at the dollar store. Having products without labels allows you to use inexpensive drugstore products along with your more high products without your client being swayed by packaging and labels.  Having it repackaged in smaller quantities exposed less product to the elements which extends their shelf life.

2. Depot!

Use palettes like Z Palette or Japonesque to organize shadows and lipsticks in a way that makes them more visible and take up less space in your kit.JaponesqueLipWell.

Removing lipsticks from the tubes makes it much easier to custom blend a shade for your client and saves time of sorting thru tubes to find the shade you want! This also removes brand awareness and allows you to place your Chanel color next to a Revlon shade.

Check out Z Palette for loads of options for depotting and creating your own palettes. They even show you how to depot and build your own custom collection! If this is too labor intensive you can always purchase palettes and even create you own custom versions with brands like MAC cosmetics with their refillable Pro Palette.
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3. Get Creative!

That should be a problem for you, right? You are an artist! Yes, there are a ton of containers and palettes out there designed to streamline your kit but you don’t have to choose those. Like I have said SO MANY TIMES, there is no one way to do this. Your kit is unique to you and the clients you serve. So build the kit that works for you.

You may even find a better fit for what you need going outside our industry. Check out craft stores, hardware stores and office supply stores! Sewing and scrapbook supplies are amazing and if you download the Hobby Lobby app you can save 40% on something every day (except Sunday).

I keep my eye and lip liners in a pencil box! They are pencils, right? The hard case will protect them and keep them organized.

These are a few things I do to streamline. Do you have a system that is working for you? Let us know in the comments! Share your genius. Borrow ideas from fellow artists. Your back will thank you!

BONUS 4th Tip— Go back to the previous post on how to do more with less.

(Hint- know how to build or sheer your foundation to manipulate the coverage and custom blend your shades)

Im sharing my experience of what has worked for me in the Kit Building Course this April. There are a limited number of pre-sale spots, save $10 using the code PRESALE  when you pre-order here. 

Why should you pre-order today?

  • There are a limited number spots to use the code PRESALE and save $10. Sign up early and save!
  • Your credit card will not be charged until the course goes live next month.
  • I’m sharing what I have learned over the last decade of working as a pro artist, along with tips from my artist friends. Learn from our mistakes and ah ha moments to save time and money and build your dream kit faster!
  • There will be some surprises that are only for the people who start the course on or before the launch date. Giveaways for products and Sephora gift cards will really help build your kit!

Did you miss this post on 13 things to add to your makeup kit today? Or this one on how to get the most coverage and shade options using fewer products? Learn to layer or sheer out foundations and custom blend shades to stock less product in your kit! Life changing.

Happy Kit Building!

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13 things you need to add to your Pro-Mua Kit today

Over the years my kit has grown and expanded with my career. I have gone from the tiniest little tackle box to a loaded down SUV full of everything I can think of that I may need!

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Yep, that is the actual little tiny Caboodle (but a knock off!) that I used to keep my treasures in when I first started many, many moons ago! I keep in the closet, (empty and apparently very dirty!) to remind myself of how far I’ve come. And maybe just in case I ever need it

In the event that a client needs anything, especially anything personal (hello tampons!) they are going straight to the makeup artist/stylist. You want to be the one who saves the day! That is kind how my kit grew and grew. Anytime someone would ask me for something, if I didn’t have it that day, I would make sure to have it the next time.

I work in a market where I do hair, makeup and wardrobe styling so that is one reason why I have so much stuff. Another reason I can afford to bring so much with me is because I am driving my kit around in my big mama SUV. Regardless of where you are in your career or how you travel with your kit, you will want to make sure you have some of these “in case of emergency” items.

Yes, we are talking about a makeup kit and what I am about to tell you has nothing to do with makeup BUT when someone on set or at a wedding needs one of these things, the makeup artist is the first person they ask. If you don’t have it, they won’t hate you forever and never hire you but if you DO have it, you will basically be a super hero who saved the day from impending doom.

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Sounds dramatic but its just so true. Production or special events can be a full on soap opera at times. I like to avoid the drama and turn frowns upside down whenever possible. Here are some things I carry with me that have wowed my clients.

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  • Snacks- For you or your client in a low blood sugar situation.
  • Tampons
  • Drinking Straws- To keep your lipstick in check!
  • Lint Roller
  • Sewing Kit- Get one with prethreaded needles, scissors, safety pins, seam ripper
  • Manicure Kit
  • Eyeglass Repair Kit
  • Baby Wipes
  • Breath mints/Wisps/Mouthwash- Keep everyone’s breath minty fresh!
  • Nail Polish Remover
  • Bug Spray
  • First Aid Kit- You never know when you need a bandaid or OTC pain reliever.
  • Umbrella

These are not expensive items, but they are priceless when you need them. That umbrella is clutch when the bottom falls out of the sky and that gorgeous client you’ve been working so hard on has to step out into the rain. Or when you are on an outdoor set working in film and tv, that umbrella may be the only spot of shade you can find for hours! If its summertime and you are in the south, you will want to make sure to have bug spray and sunscreen.

If you subscribe to the mailing list, you have gotten the list of kit basics and pro discounts. If you haven’t gotten that, make sure to subscribe today. The list of basics doesn’t go into specific products, shades and brands because that is really personal preference and should be tailored to your ideal client. But the question I hear most often from you is that you want to know what I am using in my kit.

Kit Building Course SALE

So that is why I am designing the Build Your Own Pro-MUA kit course coming in April. You can pre-order and get it for just $19.99!

To preorder, head over here and use the code PRESALE, this will be available for a limited time so act fast if you want to save $10. 

This course is for you if you want to see what I actually use in my real working artist kit. I will show you how I pack and organized my products and which specific products/tools I use and why I chose them.

This course is NOT for you if you want me to tell you how to “get cheap products”. Building a kit to work as a professional artist is an investment in your craft. Your products should be chosen with your ideal client in mind and I don’t think anyone would describe their ideal client as a girl who wants “the cheap stuff”.

I work in special events (brides), portraits and commercials/tv so that is what my kit is build for. If you are building a kit for special effects or body painting, this course is NOT for you. I do some editorial and high fashion shoots, mostly for personal projects, so I will chat about that but we will mostly focus on what to put in your kit to work (and make money) as an artist.

What you can expect in the videos….

  • Getting started
  • How to chose the right bag or case.
  • Storage
  • Brushes and Tools
  • Complexion
  • Color
  • Definition
  • Lashes
  • Lips
  • Airbrushing

Of course I’ve got some good bonus info for you! Here are some of those extras…

  • Hygiene Tips
  • Product Expiration
  • Handling Mature Skin
  • Working High Def
  • Bridal Musts

You can order pre made kits to get you started but I feel that building your own arsenal of carefully curated products and tools lets you show up and work as a true professional. There is not one way to do this. Your kit will be unique, (think beautiful snowflake!), just like you as an artist and your fabulous clients.

I would love to give you a video tour of the kit that I have built over the last 13 years.

Pre-Order HERE and Save $10 Today!

Use the code PRESALE (for a limited time) and save! Once the course is live (April) it will be $29.99 and some extras will not be included.

Know a friend who is struggling to build her kit? Be a pal and pass on this info!

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Get Started Building Your Makeup Kit and Business

Hey There!

I have been hard at work over here getting organized for the big rebrand. I can’t tell you how excited/nervous/anxious I am to share everything I have been working on.

Why am I excited?

Because I think you are going to be excited about all of the resources that I am putting together for you.

Why am nervous?

Well, this is a big, big, big investment. I am investing a ton of time (all day, every day) and a small fortune to blend my work as a freelancer (check me out here) with these resources to help you do the same thing!

Ya’ll when I say a small fortune, I mean it! I have a few thousand out to a designer who is working on the visual flow of the new branding and website, a few thousand to an attorney that is filing a trademark for the new business name (that is why I haven’t shared it yet!) and hundreds of dollars to have my kids in daycare so I can focus on getting this off the ground this year.

But I’m investing, I am investing in myself and in my business. Why am I telling you this? Because I want you to invest in yourself. I am challenging you to stretch yourself a little. Stretch yourself to the point where it is a little scary (but still fun) and see what you can put together.

I am doing it! Let’s do it together! If you aren’t dreaming big, you may not want to come along for the ride when we switch over to the new brand.

Are you up for the challenge?

Here is the new makeup kit basics checklist! It is free to download!

You can see more guides and resources here, at the store front. 

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More stuff is coming your way! If you want to stay in the know, make sure to subscribe to the email list. AND open the emails when they come to your inbox because there are some special goodies that only subscribers get.

xoxo- Let’s create great things!-xoxo

Emily

Grow Your Business in the Slow Season

It doesn’t matter if you are working as a full time makeup artist or if you are doing a little freelance on the side, OR if you are primarily in bridal or strictly commercial work, this time of year can be a little quiet. And for creatives, sometimes we get stir crazy!

So what do you with the down time? My suggestion is that you use this time to GROW your business and take it to the next level!

Here are a few things that I am working on now to grow my business.

Work on New Portfolio Images

This time of year is booming with workshops and styled shoots. This is an excellent time to   get together a team and add some fresh work to your portfolio. These are the best types of images because you can control the content. Unlike with paid clients, you can choose the model, the wardrobe, exactly how you want hair/makeup, the photographer and location.

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This gorgeous shot of Helen Kreutzer (hellyofficial on Instagram!) by Caroline Lima Photography is stunning!

 Make Friends. Influence People.

It’s easy to hibernate in the winter. I get it, you just want to snuggle up and wait for spring time. But it’s so, so, so important to get show your face…like in real life, not on social media only! If you are new to life as a creative entrepreneur, make sure to get out and connect face to face with other creates.

How? Check out the Rising Tide Society and find a group that meets nearby. I think there are 4-5 groups that meet up the first Tuesday of the month in Richmond, VA. If you don’t know about the Rising Tide Society, look it up, join the movement. #creativityovercompetition

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Brainstorm New Services

If you have a busy season and a slower season, you should brainstorm ways to keep the money rolling in year around. At last months Rising Tide Society meeting, my dear friend, Joanna Avant (amazing wardrobe consultant) and I snapped the above picture at the meet up. Can you see the see the sheer excitement on our faces?!?!

Its because we were finishing up the details and getting ready to roll out our new package for Valentine’s Day called the Refresh Sesh. Its a virtual makeup and wardrobe edit! Cool, right? Its a mini version of our services that we are offering via Skype/Facetime and only selling 12 spots this week

. Find out more info on my blog here or buy yours on the website here!refresh-sesh-square

Educate Yourself

Sometimes I can be a big old nerd. I just love to learn new stuff. I don’t know why, but knowing new stuff is fun to me! Another super cool thing about the Rising Tide Society in addition to the community aspect is their focus on education.

Their blog is a wealth of information on SO many topics that creative entrepreneurs struggle with. For the last few weeks, I have been signing up for their weekly webinars that have had incredibly informative speakers sharing valuable information that we all need. Check it out!

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Refresh

I have mentioned this a couple of times, and it is mostly because I want to make sure that you guys are ready for this……2016 is the year of Refresh for me.

What does that mean? Coming soon, I will be rebranding and fusing together Emily Hudspeth + MMMUA to live under a new brand that is going to be awesome! I have been hard at work with a super talented designer to create a beautiful home for all of this info to live. There will be new resources and guides and I can’t wait to show it to you later this Spring.

  1. If you have purchased a guide from the Shop, those are getting updated.
  2. The Instagram page for MMMUA will go away and Emily Hudspeth will change to the new name and all posts will come from there. So join me there and follow along.
  3. I will deleting this email list and starting over fresh. Don’t worry, you will have a chance to opt in to the new list here before April.
  4. More to come!

RefreshCan you guys believe that its February already!?!?! Time to make the magic happen before busy season strikes again!

In case you missed it, please update your opt in if you want to continue to hear from me. Either unsubscribe or join our fresh start list here. 

xoxo

Emily

One thing at a Time

RefreshHappy New Year!!!!

Today was the first day both of my kids went to daycare. I feel like I am starting a whole new chapter, a whole new book really! 

Not just because its the new year but because I feel like we are in an entirely new season here. Both in my family life and for my businesses. While it is overwhelming at times, is truly exciting.

Are you on a mission to get your clutter under control so you can focus on your goals? Download this free resource here. 

Somethings that I am looking to ReFresh include the following…

  • Continue on my streak of Tidying Up, as mentioned in the previous post. I can’t tell you how liberating clearing the mess has been!
  • Updating the guides in the Shop. If you have already purchased one you will get the updates automatically. New ones will also be posted here soon!
  • New Guide for Kit Building! You will get that to your inbox!
  • New Coaching Sessions available so we can meet online and chat!

And what I am MOST EXCITED about….

A complete rebrand of both MMMUA and my blog as an artist, Emily Hudspeth. I am working with some amazingly talented, genius folks on this and I can not wait to share. Im not ready to let out all the good news just yet but I wanted to give you a little bit of a heads up so aren’t totally shocked when you see the name change as these two blogs merge.

Well, its more of a blend than a merge.

One of the the things I am most excited about is sharing the BTS process with you guys. I think it will really give you some great ideas and inspiration to watch me give my brand a facelift this year. 2016 is a PIVOT POINT for my brand.

It can be easy to get stuck in a rut and keep doing things the same old way when you have been doing this for as long as I have! Over the years, I have been pretty good about evolving as an artist, especially as my skills sharpened or location changed. The last few years I haven’t made any radical changes to my business since I was mostly focused on having my babies. Today they both started daycare a few days a week so I am really excited to have time to pour life back in to the business.

Keep your eyes peeled and let me know, either in the comments or by responding to the emails, what you love or don’t love about this process.

If you no longer want to receive emails, updates and resources from me please unsubscribe. I will be popping up in your inbox on Wednesdays.

Once the ReFreshed rebranded site is complete, I will ask you re-subscribe to the list so you will continue to hear from me.  I don’t want you to miss anything. Especially the fun prizes and giveaways I have to celebrate the transition!

Have you picked your one word or one concept to focus on for 2016? Please share it in the comments and let me know why you chose it.

Did you know I have a new free resource in the Shop that can help you get started on goal setting (and achieving) this year? Check it out here or on the Shop page. 

Bonus Points!-2

xoxo

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5 Tips to Clear Clutter and Create Space for a Prosperous 2016

Happy Holidays 

From my sweet little family to yours. Allow me to re-introduce myself, I am Emily Hudspeth Greenwald, a full time mama and full time freelance artist. As we close out this wild year, I am doing some things to prep for a wildly successful 2016 and I wanted to share with you what I have planned and have you be part of this journey.

GreenwaldFamilyPortraitsRVA--2I know it is a completely cliche thing to say but I can’t even believe how 2015 flew by. It was truly a blur! Maybe because I started the year by welcoming my new daughter into our home and spent the other 2/3 of the year adjusting to having 2 kids under 2 years old while trying to also keep my business and household in order.

My most sincere apologies for being absent from posting new content for you. I started this website just as I was getting pregnant with my son in 2012. I think I had this unrealistic goal of being able to create this amazing resource for you and keep it going while also trying to grow my family.

Turns out that this season of my life, which is totally amazing and truly the hardest thing I have ever done, hasn’t allowed me to be 100% here, and to be at work as a freelance artist myself and to be present for my family. Since family comes first and my freelance work comes next, there haven’t been enough hours to push this where I want it to go.

Running on little sleep, I’ve had 10,000 ideas with so much good intention but no energy to get it done. After going to the Makeup Show in New York (with my 9 week old baby, I can’t even believe I did that!), I really decided to just slow down and give myself some space to think about how I could do the best work in all of these areas.

Now that I have given myself that time to really sort thru what is important, I am excited to make big things happen in 2016. I want to share 5 tips that have really helped me and a free download to help kickstart your goal setting.

Before I could get started, I needed to clean up the clutter. My mind seriously feels so scattered with a million ideas of things I want to do and jumbled together with the things that I have to do. Its a mess around here!  I have started cleaning out stuff, purging my closet, organizing my makeup (personally and in my kit), organizing closets and tossing things that were stuffed in drawers. I can’t tell you how amazing that feels!

FullSizeRender-7For awhile now I had been seeing this book, The Life-Changing Magic of Tidying Up, popping up everywhere. It seemed like everyone was talking about it! So I downloaded it and have been listening to it for the past 2 weeks and its really got me fired up to clean even more!

Seriously, it is so good. Its got me thinking of other ways to purge things that are cluttered and holding me back, not just around the house. Moving all the clutter out of my way has me totally energized and ready to take on 2016 in a big way. Here are some things I’ve been cleaning out. More than just the overflowing sock and underwear drawer!

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  • Email  I have had a notification in my gmail for weeks saying I needed to free up some space in my email. Because I have my hands so full right now, I ignored it until a few days ago when it said I was officially out of space and would no longer get my email. Uh oh! That prompted me to start deleting old stuff. Friends, I had emails for 2006! There were some serious flashbacks in there that I did not need reminders of!
  • Unroll/Unsubscribe  There is a fun little tool called unroll.me that is super helpful with email overload. I know you haven’t been getting many emails from me lately but if you are on my list or any other list and the emails are no longer useful to you please unsubscribe!  There is no need to keep deleting them over and over again and never opening them. You know I have to pay for the emails that I send you and if you don’t want to open them save yourself time and me money by opting out. Just unsubscribe and if you ever want to revisit, you can always sign up again. Its that easy!
  • Your Computer/Phone/Tablet Delete, Delete, Delete!  I have a bad habit of letting my phone storage fill up with pictures of my grocery list from my dry erase board or screenshots from things I want to try to remember or something funny to text to a friend. All of the sudden one of my kids does something adorable and there is NO ROOM for another pic! Cut to me frantically deleting texts or dumb pictures that I don’t need. Delete all those texts, pics, downloads and apps that you do not need! Free that space sister! Then your device can run smoothly without being bogged down with the unnecessary crap that is lying around for no reason.  Turn off Notifications! Go into Settings and turn off all notifications from your cell. I only have texts and calls set to notify. Everything else is silent so Im not distracted by the constant ding or    lit screen.
  • Stop TeleMarketing Calls Use 1-888-382-1222 to put your home and cell number on the Do Not Call List. You can also register your number online here. Within 30 days you should not be receiving telemarketer calls and if you do, you can submit a complaint thru the site too.
  • Set up Systems This is key to running your business and your home life efficiently. Think of things that you do regularly that you can automate or streamline. When you have a system in place you will not experience the decision fatigue that often comes when sorting thru the mundane day to day tasks. This can be putting your bills on auto pay schedules or using the subscribe and save feature on Amazon Prime so toilet paper and other necessities just show up at your door step without even thinking about it. Some people like a routine for how they will dress or do their makeup so it requires zero energy and thought process as they rush to get to work. One thing that is crucial at our house is planning our weekly meals and preparing them on the weekend ahead. It helps our weeks run so much smoother!

These are 5 things that are helping me clear out some space in my home, office, devices, and brain in order to create some good stuff for you next year. I want to hear how you will use any of these techniques and what you will do with the time it saves you. Do you have any other time saving tips that you want to share with us? Leave us some wisdom in the comments!

Bonus Points!

 

Get the free download here! Lets show 2016 who is boss!

Was this helpful? Share it with a friend!

xoxo

February Instagram Challenge!

Have you seen our new #MMMUA Instagram page? To stay up on the latest and greatest, you want to make sure to follow and get your MUA friends to follow too! Check that out here.

Photo Challenge!

In February, I thought it would be fun to do a challenge. We can share pics from our kits of some of our favorite things. I thought this would help inspire us. I always like to see what other artists love. Since February is all about love, what better time to share!

Win this fun collection of OCC liners and Lip Tars (+ a brush) ! Over a $100 value to add to your kit. 

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Here’s the deal…

  1. Runs Feb 1-Feb 28
  2. Person with the most entries wins the prize (shown below)
  3. Winner must follow the MMMUA Instagram page
  4. Repost the 21 day challenge photo at least once to let us know you are in
  5. Post as many of the 21 options that you want
  6. Do as many as you want and in any order that you want. Winner but do at least 14 of the 21!
  7. Include the hashtag #MMMUA  AND #insideyourkit in each post
  8. Tag @moneymakingmakeupartist in each post
  9. We encourage everyone, everywhere to participate and get excited about sharing kit secrets. However, I am only able to ship the prize within the US only, no international shipping available. Sorry!

VERY IMPORTANT!!! Following & tagging the page and using the hashtags (correctly) are how we keep track of your entries!!! Tag your friends who would want to join the fun.

Comment to let us know if you are going to enter! We just like to hear you get excited! (and it could be a potential tie breaker entry, if it comes to that.)

If you are an over achiever, you may want to do these extras to earn some bonus points, in the event we need to break a tie. Here are some options….

  • comment on this blog post to let us know you are playing
  • Tweet me @emilyhudspeth and include #mmmua
  • blog about how the challenge is helping you refresh your kit
  • share your blog post on the MMMUA Facebook page (so I can see it!)
  • Repin either this image here or this one to your Pinterest page.

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Artist Interview: Liza Macawili Ramos

Happy New Year! Who is excited about 2014!?!? I know I am!

One of the things I am most excited about is the monthly artist interviews that I have planned to share with you. First up is Liza Macawili and she has a wealth of information to share with you. The questions that I asked only scratch the surface and I have a million more to ask. I hope to record an interview for a YouTube video and find out more.  If you have a question, post it in the comments and I will add it to my list!

Meet Liza!

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How did you get started in the industry? 

I was a dancer in my former career.  Dancers don’t always have the luxury of a makeup artist.  I learned makeup for theater and the other dancers would line up and ask if I could do their makeup.  After high school, I auditioned for my college dance program.

I didn’t make the cut and all I wanted to do was dance, so I dropped out of school and thought I needed to do something with myself to be productive so I went looking for a job.  I saw an ad in the paper looking for makeup artists for a glamour photography studio named Freeze Frame (later bought out by Glamour Shots).  I thought I would give it a shot.  I scored an interview and brought in one of my friends as my makeup model.  They hired me on the spot. I went through their training, learning their style of makeup, hair and wardrobe.  They liked me and my work and they put me on their artist team.  I was doing fashion shows and events for them and my first big makeup job was on “The Sally Jesse Raphael Show: Gulf War Makeovers.”  I was 19 at the time!

Working at the Sally Jesse Raphael Show with the Freeze Frame team.

Working at the Sally Jesse Raphael Show with the Freeze Frame team.

After a year of working with Freeze Frame, I decided to get some formal training and I went to cosmetology school to get my esthetician license.  But I still wanted to dance so while I was in school I auditioned for a few shows and I booked them!   After I got my esthetics license I continued with my dance career, and makeup became my side job.  When I retired from dance 10 years later, I worked in salon for a while, but it wasn’t for me.  I quit my salon job and called every photographer in the phone book (this was pre-internet).   I have been freelancing ever since.  I started doing makeup in 1990 and I have been freelancing full time since 2002.

Dance PIc backstageWhat do you specialize in?

I started off mainly doing glamour makeup because that was what I was familiar with. Luckily I connected with a publishing company with several car magazines under it’s umbrella so I have over 70 magazine covers in the automotive industry.  But when I connected with a beauty brand I started working in beauty for hair and fashion shows.  Just recently, I started working on zombies a lot.  So I do a little bit of all of that.  It’s great because it keeps the makeup jobs fresh.  When I get bored of doing too much commercial work a glamour shoot will come along, and when I do too much of that some zombie work will come along.  It’s a great balance.

What is the coolest client or gig you’ve ever landed?

One of my favorite jobs was working with Snoop Dogg for the cover of Lowrider Magazine.  I had actually gone to high school with Snoop and even entered and won a Halloween costume contest with him, so it was fun to see him again.  I brought my yearbook for him to sign!

Snoop Dogg, Esther and Toni shot by Reinaldo Robinson for Lowrider Magazine

Snoop Dogg, Esther and Toni shot by Reinaldo Robinson for Lowrider Magazine

What do you love most about your work?

What I love most about my job as a freelance makeup artist is I feel like I get paid to hang out.  Of course there are times when I have to work with difficult personalities but my regular clients have become like family and I get to work with a lot of the same talent.  I used to love the travel, and I have been fortunate to see much of the world through dance and makeup, but now I love staying home with my family. I now enjoy working e-commerce the most because of the regular hours.

What is your favorite product or tool you can’t live without?

I have so many favorite products, but one product I use at most my shoots is Koh Gen Do cleansing water.  I use it to prep the skin and it’s a great makeup remover also.  I love how it takes off that leftover mascara and eyelash glue from the night before.

What was your biggest challenge in getting started?

I think the biggest challenge getting started is learning how to budget!  Sometimes corporate clients take 3 months to pay, and every now and then they take even longer!  You really have to learn how to pay your bills and save some money in case your invoices get backed up.  I’ve had no money in my account and thousands of dollars just floating around in the system, with no access to it.

How do you stay inspired or motivated?

I stay inspired by looking at art and fashion.  I have several subscriptions to fashion magazines. I do a lot of web surfing.  I look at stylist agencies talent to see what they are doing.  I enter competitions often so I can produce art the way I want, without an art director or creative director looking over my shoulder.  I test as often as my schedule allows.   I stay motivated because you can never get comfortable as a freelancer.  Although I have several long term clients, you never know when they decide they want to go in a different direction, or try some “fresh” talent.  I have learned that clients always come back, but there might be a lull before they call again, so you better have a diverse roster of clients to keep busy!  It’s like that saying, “don’t have all your eggs in the same basket!”

What advice or words of wisdom would you like to share with someone who is just getting started?

Be fearless.  Work outside your comfort zone.  Network with artists with like minds and work ethics. Work with other makeup artists.  I love working on makeup teams.  I learn so much from everyone.  Go to makeup workshops to learn new techniques.  Test often with quality models, photographers and stylists.  Some of my best clients came from networking at test shoots.  Be punctual and prepared.

A HUGE thanks to my girl, Liza. Want to know more about her, follow her here:

Twitter:  www./twitter.com/lizamakeup
Skinhead Rob, Travis Barker & Yelawolf at Camp Tilly's concert

Skinhead Rob, Travis Barker & Yelawolf at Camp Tilly’s concert

Jade Corinne shot by Sean Armenta

Jade Corinne shot by Sean Armenta

 

Editorial for Mod Magazine shot by Mark Sacro.  Styled by Tiffani Chanel, Hair & Art direction by Nico Sceigel.

Editorial for Mod Magazine shot by Mark Sacro. Styled by Tiffani Chanel, Hair & Art direction by Nico Sceigel.

Leilene Summum
Leilene Ondrade in Summum Magazine shot by Brian B. Haynes.
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Cinco De Mayo Cover for Lowrider Magazine shot by Beto Mendoza.
Lowrider Covers

Lowrider Covers

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 Nationalist Magazine editorial shot by Don Cunanan. Behind the scenes for an editorial with Nationalist Magazine.
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Journey to Gold Wella Interview photoshoot by Nick Berardi for hair stylist Shirley Gordon.
Do you have any questions for Liza? Post them in the comments!

Did you think this was helpful? Tweet itout so your friends can be inspired too!

 

 

 

 

 

 

Hanna Ashbaugh- Wardrobe Stylist

Keeping with the monthly guest artist post (remember Chris and Cryss?), allow me to introduce the fabulous Hanna Ashbaugh. Hanna is a wardrobe stylist and her work is an important visual element in the overall look of photo and video production. A wardrobe stylist builds their career in a very similar way to hair and makeup stylist, so take a minute to learn from her experience.

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Share Hanna’s story with anyone you know who is just getting started in the industry. Tweet it out by clicking here.

When did you get started in the industry?

I began right after I graduated college.  I came from a very entrepreneurial family and really was raised in a mindset that anything was possible.  My brother asked me what I wanted to do. There wasn’t any hesitation: I wanted to be a personal shopper.   I had totally unreal expectations though and had a difficult start.  I had no business background, I was pretty clueless where/how to begin.

What do you specialize in?

I am a wardrobe stylist in the commercial and print advertising world.  I also am a personal shopper for busy women that want to look polished in 20 minutes or less.

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What do you love most about your work?

 I love both worlds of wardrobe styling. I love working with a crew of people on the advertising jobs because there is SO much that goes into that one shot or that final 30 second commercial. It’s exciting to be part of a team and see an end result.  On the other hand- I love my independent clients.  Honestly, I feel like they are my friends and we’re laughing about a horrible piece of wardrobe they’re still holding on to from 8 years ago , yet they haven’t worn it.  I love hearing about their love stories and their lives. Being in someone’s closet and wardrobe is an intimate experience.  I love that. 

What is your favorite product or tool that you couldn’t live without?

My favorite product or tool that keeps me sane are my rolling racks and steamer! I use those constantly.  It’s the simple things that make my job easier:)

What was your biggest challenge with getting started?

My biggest challenge to get into the advertising field: actually getting IN.  The photographer I was working with on my very first website for before/after pictures (which, by the way, were a total mess) I had mentioned I was interested in styling advertising, she told me her aunt’s best friend did that and we should chat. It took me 6 months to actually reach this woman, she was so busy and she had an assistant at the time (by the way- I said I would work for free, I really just wanted to get the experience. She said “no no, we’ll get you paid.”  Once I finally had my first job with her, wow.  She is one of the kindest, most talented women I know.   Her work ethic, personality, everything. I feel like I got so lucky.

And- I am glad I didn’t stop calling after the 5th month! It’s important to keep going. so important!

Similar, of course my biggest challenge getting independent clients was again, getting actual clients.  It started small.  And I began getting more and more clear on whom my clients were and the market I was serving.  Especially after I took Marie Forleo’s B-School.

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How do you stay inspired and motivated?

There were (sometimes still are) days as a freelancer that I wanted to quit. Sometimes I dreamt of how nice it would be to clock in and clock out. To receive the same amount (paycheck) every two weeks.  Insurance.  Mostly all the admin stuff taken care of- but, the lifestyle I want and my passion, it’s impossible to lose or let go of.  Wardrobe will always be a part of me.

And stay in conversation, surround yourself with positive people, people that will push you and help you grow.  I think that is HUGE.  Also, know and understand the job.  On commercial gigs I have stood in one spot and practically steamed wardrobe for 6 hours straight.  Or know you’ll be hauling 50 plus pounds up the stairs to see your client.  It’s definitely not glamorous or fun all of the time!  Have realistic expectations.

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What is your biggest piece of advice for  people just starting out?

Intern, intern, intern! Practice, do what you need to do to get your work in front of people.  Have a really fabulous, kind and thoughtful e-mail or call ready when you are reaching out to potential employers.

I cannot tell you how many ridiculous e-mails I receive that are so generic, have grammatical errors or look as if they were typed on an IPhone in 2 minutes.   I am not saying you need to be perfect (you may make a spelling error or two, it happens) but re-read your e-mail.

If you were reading or hearing your correspondence, would you be inspired to hire you?

I also recommend getting portfolios together so you can send a sample of your work when you are reaching out.  There are always photographers looking to build their portfolios.  Exchange and swap ideas.   Be kind.

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Thanks Hanna for sharing your industry insight! To keep up with Hanna, check our her website and other social medial links below. 

Instagram: hannaleestyle

How to set up your own freelance makeup artist business?

How can you set up your own beauty business like me?
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As a passionate make up artist, you have probably dreamed of running your very own beauty business. I am here to help you along the path to your dream career by offering a few useful tips on how to start up your own mobile beauty business.

Declare yourself self employed 
The first thing you need to do is register yourself as self employed. So before you get distracted by Facebook, games  or make up websites, go online to find the appropriate application form which will allow you to register for National insurance, tax and VAT. This will not only help you with your tax preparation, but also secure you as a legal business entity.

Market Research 
Researching the local competition is a great way to find out what other artists are charging and what services and treatments they are offering. Your aim is to offer something unique from other beauticians, making your business stand out from the others. Why not try advertising a loyalty card scheme where the customer receives a free treatment after 5 paid ones?

Equipment 
You will be travelling to various clients houses which means your equipment should be portable, light and easy for you to carry up a flight of stairs if necessary. There are specialist suppliers which sell portable beauty equipment such as fold up tables, portable make up brush bags and slimline mirrors.

Treatments 
Make your business stand out from the crowd by including unique make up treatments. As well as offering wedding and party make up services, why not offer something like a make up pamper party, or make up tutorials?

Social media 

You can boost your businesses publicity by creating your own Facebook page and Twitter account. Keep it updated with special offers, photographs and make up tips and always respond to a customer as soon as you can. Encourage your clients to leave comments and reviews on your Facebook page and offer special discounts to Facebook fans. Customers will like the fact they can quickly book an appointment with you by sending a message via Facebook, rather than having to call up.