The First Step in Building Your Business

For the last few months, many of you have emailed me, asking for more info on workshops, courses and 1-1 coaching.  That been on hold because I was slammed this year with my own freelance biz, seriously business was booming like never before!

And, as I mentioned in my responses to you all, I was hard at work turning the content from the workshop into a series of self study courses that you can access and do on your own time!

Buy the first guide,  Start Here First! Who is your Ideal Client? here now!idealclientguidesale Now you don’t have to wait around for me to take on a new group for coaching. You can grab the info and get to work! I am SO excited to share this with you this year. I have missed the groups and working with people personally. Since we are weeks away from meeting our new addition (we are having a new baby in March!), I will not be doing any coaching for a few months. I would never leave you hanging! I am super excited to announce that the first in the series of ebooks is available for download now!


You can click one of the images, or take a peak at the new Shop page at the top, and head on over to purchase the first (and most important) guide. Start Here First! Who is your Ideal Client?

Start Here

This is the most important thing you can do for your business, I can’t stress that enough. Where ever you are in your business, whatever you are working on (pricing/marketing/kit building), everything comes back to what is best for your ideal client. Get clear here and you are all set!

For more than 10 years now, I have been working as a full time professional stylist. In this time, I have been in 4 different states and my wants/needs have changed each year. As I think about the changes and opportunities that 2015 will bring to me and my family, I am going back to this very important exercise to help me set my goals and make decisions for my business this year.

Let’s do this together! Cheers to making 2015 the best year ever!

Make sure to get the free download that I made for you that was in the last post. It’s a great tool to help set your intentions and keep you on track with your goal setting in the new year.

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Part 1 of the Building Your Kit series

You are ready to be a Money Making Makeup Artist, right? First things first, you are going to need to start building your kit. This is process. It doesn’t happen overnight or all in one day. Since its a process, I will break it down in a series of blog posts. Lets get started….

makeup artist kit

Step one… Drop your name and email above this post (under the logo) and get on the VIP list. You will not only get my list of must have basics and a list of all the Pro Discounts that major brands offer and how to apply for them, but I will send you tips and tricks as I update this blog.


Step 3…Yep, you guessed it… we are going back to that crucial first step I always tell you is the starting point for making decisions. Before you can decide what products and tools you will need, you need to understand who your ideal client is and what they will want you to do for them.

Will you be working with brides, commercial advertising, film and television clients, special events? Will you be traveling and what kind of set/locations will you be on? While it can be so much fun to go out and buy all the fun eye shadows, lipcolors, pencils and brushes on the market, you will need products that will get the job done and be sustainable. 

Focus on buying what you NEED, not what looks fun. Once you get the basics down (you did step one and snagged my list of basics, right?), you can get a little more advanced and  have a little fun.


This is a huge (and super important!) investment of time and resources so choose wisely. Start by getting clear on your ideal client. If you haven’t done this yet, create your ideal client profile. Yep, I want you to put it to paper so you can get a strong visual of who this person is. We dig really deep into this in the workshop, so let me know if you need some help and we can all do it together.

You can totally buy a starter kit. However, that kit may come with lots of things you don’t need (for YOUR ideal client) and not enough of what you do. So work on creating a custom bag of tricks that will set you apart as the true professional.

Are you ready to get started? Go work on that detailed description of your ideal client and I will back with what comes next!

We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!

Desperately Seeking Susan


Who remembers this movie? Anyone? Did I just date myself as a total child of the 80s? Well, if you’ve never seen it or heard of it, I must advise you to add this to your list of things to do in your spare time.  But for those of us who knew remember it, you had a very specific image of Madonna, circa 1985.

Today I was on a walk and I was thinking about my ideal client and how that has changed with my business over the years. Now, if I can be 100% honest, when I was first getting started my ideal client was anyone who would hire me. When I would hear other entrepreneurs talk about their ideal client so specifically, I would almost giggle and think it was silly to have such a specific profile of who you want to be your customer or client. Why would you turn away a customer to wanted to pay for your services?

I thought I had it all figured out. I was so busy, fully booked and then some. I was turning people away! But, I was working myself like crazy and starting to really get a bit worn down. So I raised my prices, and that helped. But I didn’t see the relief that I had needed until I finally got clear on who my ideal client was. I always knew what I did, I was 100% clear on the service that I provided but I was so focused on building my business that I took every client who called. At the time, I thought that was the only way to build a business. Boy was I wrong!


Now that I have taken the time to really get clear on who my ideal client is, an image comes to my mind of that specific person. I can see her face, just like I see Madonna if anyone says “Desperately Seeking Susan”. Yep, there was a point the earlier reference. I wasn’t just giving you a trip down memory lane.

Now that I have gotten clear on who my ideal client is, I can laser focus my energy on targeting and serving them the way I want to. One of my favorite exercises in the MMMUA workshop is the ideal client exercise. I strongly advise anyone in any business to do this exercise. It is life changing!

Why? Why would you want to turn away someone who doesn’t fit that ideal client profile you’ve created? Even when they are ready to hand over their credit card? Your ideal client is someone who “gets” you and what what you can do for them.

They make it easy to work for them. When you are are the same page, you can (and you will totally want to) not only be amazing at what they’ve paid you to do, but you will go above and beyond for them. They will be so wowed by you that they can’t stop singing your praises. This will result in them referring you to other people who are probably alot like them and your business will boom! All that booming business will be full of YOUR CLIENT!


Now don’t you want a client list full of folks who love what you do and how you do it and can’t wait to tell the world? What’s the first step? Really get specific on who that person is. Create a profile of them that feels so real you can see them. When you know they aren’t a good fit, you can refer them to someone who can serve them better. How awesome of you! And you just saved yourself a ton of trouble from a potential unhappy client.

In my experience, it is best to be 100% upfront and transparent with your clients. It is YOUR responsibility to give them as much information as possible before they hire you so they are confident in what you can do for them. This will insure that you have happy clients throughout the entire process of working with them.

Tell them what they can expect! You notice that on the Work with Me page, I specifically tell people who are thinking about taking a workshop with me, who it IS and is NOT for. That way when we get to the end of the program they are not surprised when I haven’t taught them skill based things, like how to nail the perfect blow out.

The workshop is about building your business. You can talk with others in the private Facebook group about your favorite products and how to use them. People share their favorite YouTube videos and books you can learn from. I don’t teach that directly but you can learn a ton from networking with your new friends in the group. Since my ideal client for business coaching is clear on this, I am able to help her establish her business, reach her target client and become a better artist.

Is that you? If you are my target client, make sure to get yourself on the email list so you don’t miss out on any info that I only send to VIPs. Do you know someone who is looking to build their makeup business? Send them over here and share the wealth. There is plenty to go around!

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We are getting ready to start the awesome 6 week course on building your own MMMUA biz. Check out this page for more info like how to register, when it starts and what it includes!