Name that Biz!

Naming your business 

This is one of the top five things I get asked to help people with when they are starting their business. Unfortunately, recommending a name for your business,  is pretty much impossible. Especially if I don’t know you, who you consider your ideal client to be and what your marketing strategy is.

Naming your business is important, and it does require some thought so take your time!

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Remember when I told you that your ideal client profile and the types of work you wanted to do were super important things for you to think about and that both would have a big impact over so many decisions in your business? Naming your business is a great example of one of those decisions you will have to make. Think of your ideal client and the services that you will offer.  If your ideal client is engaged and work you want to do is bridal, then name your business something that brides would be attracted to and want to hire.

You can use your name, but think about whether or not that will change during the course of your business. I started working as a makeup artist long before I met my husband and even though I was open to meeting a great guy, getting married and changing my name, it never occurred to me that I would be anything other than Emily Hudspeth.

So I invested a great deal of time and money, branding myself and my business as Emily Hudspeth, hair design and makeup artist. That is where you will find all information about my business. I am listed as Emily Hudspeth, LLC. My website is emilyhudspeth.com and all of my social media is /emilyhudspeth or @emilyhudspeth.

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Sure I could change all of those things but I have been know as Emily Hudspeth, a successful working makeup artist in 4 markets across the United States. If I just one day decide that I am going to be Mrs. Emily Greenwald, hair and makeup,  I would have to work really hard to people to recognize my branding under a new name.

Think about the long term goals of your business. Do you see yourself being the lead artist on every job that you book or do you want to have teams of artists that you can contract out to several events in a day. If you have plans of growing your business to be more than just yourself, that may be another reason to avoid using your first and last name. You should also consider whether or not you would want to sell your business to another artist one day. Using your own name makes selling to another artist a little more tricky.

Be original but don’t be so out there that it doesn’t make sense or people don’t get what you do.  A name like Glitter Girls, probably isn’t going to make people think of timeless, bridal beauty, but a name Your Big Day Beauty, may be more in line with that image.

You also don’t want to be so generic either. Certain names may be more in line with the type of client you are attracting but you don’t want to be one of 10,000 makeup groups with that name in the world because when people search you online, you will be lost in a confusing sea of people with the same name. Do a quick search and see how original the name you are thinking of actually is.

If your name is Betsy and you know you want to build a rocking business with awesome teams of artists who can go out do hair/makeup/nails/tanning/skin care/all things beauty for all types of special events, then maybe the perfect name for your business is Betsy’s Beauty Babes, or the Glamour Girls on the Go. You get the idea. Names like this paint a clear picture of a team of beauty experts that come to you!

You want a name that is unique but not crazy weird and clearly defines what you do. In today’s world, being known online is super important so you want people to find you.

What will your url be? Is it easy to spell? Will people be able to search for you easily in Google and find you. Make sure it sounds good when you say it outloud. Think of successful businesses like Whole Foods, it is pretty easy to understand what they are all about, even if you have never been in their store before. Brand names like Coca-Cola roll right off the tongue.

Here’s a little truth bomb for you. Spelling is important! Using slang or creative spelling of words will just make you harder to find. Naming your business something like “Painting Phaces” or “Glitta Gurl”  isn’t going to make you look unique or creative. It is not going to make set you apart in a positive way. It just makes people think you are unprofessional and can’t spell.

As far as what you should do to legally register that name as a business, you will need to check your local regulations and state laws to determine what steps you need to take to legally set up a business under that name. If you are in the United States, check with your Secretary of State’s office. Check in with a legal and tax professional for information on how to set up your business in the area that you plan to work.

While I am all about sharing my experiences and lessons that I have learned becoming a Money Making Makeup Artist, I am not capable of or interested in giving you legal or tax advice. Please seek out someone you trust that is local to you to help you with that.

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Let us know what you are thinking about naming your business. Leave a comment and share your ideas and some insight on who your ideal client is and what your marketing plan will be.

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