How can you set up your own beauty business like me?
As a passionate make up artist, you have probably dreamed of running your very own beauty business. I am here to help you along the path to your dream career by offering a few useful tips on how to start up your own mobile beauty business.
Declare yourself self employed
The first thing you need to do is register yourself as self employed. So before you get distracted by Facebook, games or make up websites, go online to find the appropriate application form which will allow you to register for National insurance, tax and VAT. This will not only help you with your tax preparation, but also secure you as a legal business entity.
Researching the local competition is a great way to find out what other artists are charging and what services and treatments they are offering. Your aim is to offer something unique from other beauticians, making your business stand out from the others. Why not try advertising a loyalty card scheme where the customer receives a free treatment after 5 paid ones?
You will be travelling to various clients houses which means your equipment should be portable, light and easy for you to carry up a flight of stairs if necessary. There are specialist suppliers which sell portable beauty equipment such as fold up tables, portable make up brush bags and slimline mirrors.
Make your business stand out from the crowd by including unique make up treatments. As well as offering wedding and party make up services, why not offer something like a make up pamper party, or make up tutorials?
You can boost your businesses publicity by creating your own Facebook page and Twitter account. Keep it updated with special offers, photographs and make up tips and always respond to a customer as soon as you can. Encourage your clients to leave comments and reviews on your Facebook page and offer special discounts to Facebook fans. Customers will like the fact they can quickly book an appointment with you by sending a message via Facebook, rather than having to call up.